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How we reduced CDN costs for the largest online store in the United Arab Emirates

Posted: 31.07.2019
Is the largest online store in the UAE. It was founded in 2013. In just a few years, it has become one of the market leaders in online shopping in the Middle East.


  • Founded in the UAE in 2013.

    Founded in the UAE
    in 2013.

  • Headquartered in Dubai.

    Headquartered in Dubai.

  • Industry: E-commerce.

    Industry: E-commerce.

  • More than 700 employees.

    More than 700 employees.

  • Website.


  • Products used: CDN by G‑Core Labs.

    Products used:
    CDN by G‑Core Labs.

Why decided to change CDN provider

Each month, is visited by millions of customers who are browsing over ten million webpages showing the goods.
95 % of the audience are residents of the United Arab Emirates and Kingdom of Saudi Arabia.
To withstand a serious load on the resource, a reliable CDN provider with a node in the region was much needed.

Head of IT,

Anton Shuleshov

“We had a contract with another CDN provider, but despite the quality of the services provided the price did not suit us”

Head of IT,

Anton Shuleshov

The company’s technical experts began looking for a new CDN provider with a top-shelf performance and more favorable rates.

How the CDN service switch was made

It is critical for an online store to enable its customers to choose and buy goods instantaneously, without delays. Any degradation of service and even a short-term failure in its operation reduces website traffic and sales.

Thus, it was required to switch the provider in such a way that visitors won’t notice it.

Head of IT,

Anton Shuleshov

“Unfortunately, the architecture of our web application did not allow us to take advantage of such great feature as object prefetch, so we gradually redirected traffic to G‑Core Labs’ CDN cache servers in Dubai and thus ensured the smooth operation of website.

We were looking for a CDN provider with the best value for money. G‑Core Labs meets these requirements, and the availability of a server in the United Arab Emirates was the deciding factor in choosing the contractor”

Head of IT,

Anton Shuleshov

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