Higgsfield AI kickstarts partnership with Gcore for scalable AI infrastructure and Managed Kubernetes support
- September 16, 2025
- 3 min read
Founded in 2023, Higgsfield is building the Video Reasoning engine for the attention economy. Its AI-native, browser-based platform condenses ideation, editing, and post-production into a single workflow, enabling creators and enterprises to produce cinematic-quality short-form video in minutes instead of weeks.
Higgsfield delivers fast, controllable, and scalable outcomes that preserve narrative continuity and cultural resonance across media, marketing, and brand communication. With operations spanning the US, Europe, and Asia, Higgsfield is headquartered in Silicon Valley and backed by world-class investors and veteran technologists with a track record of billion-scale products and outcomes.
As they prepare for scale and increasing demand, Higgsfield needed robust, flexible infrastructure that could meet the needs of their dynamic workloads and rapidly growing user base.
What it takes to power generative AI at scale
Higgsfield had worked with other GPU providers, but struggled with limited capacity and the lack of scalable orchestration options. The generative platform relies on running large-scale AI models efficiently, so their team's key infrastructure priorities were:
- Instant access to high-performance H100 GPUs with the ability to scale up and down based on project demand
- Autoscaling GPU infrastructure to support unpredictable, high-volume generative AI workloads
- Managed Kubernetes with GPU worker nodes, load balancers, and cloud networking for ease of orchestration, autoscaling, and reliability
- Fast onboarding and close support to move quickly from testing to deployment
- Transparent and predictable pricing with fast and simple contracting, and PAYG or commitment models available.
- Availability and flexibility for future expansion
Why Gcore infrastructure stood out from the crowd
Higgsfield approached Gcore in need of a large volume of H100 GPUs immediately, and with the flexibility to scale on demand. Gcore provided rapid access to the required H100 GPUs, helping Higgsfield eliminate supply constraints and meet fast-moving development timelines.
Transparent pricing gave Higgsfield budget predictability and easier cost control, which was essential for their high-frequency release cycles. They also valued Gcore’s commitment to sustainable hardware design, high reliability and uptime, and 24/7 availability of DevOps engineering support.
Additionally, deploying infrastructure through the Gcore Sines 3 cluster in Portugal provided the regional flexibility and high-performance Higgsfield needed to support its platform.
Higgsfield chose Gcore for its ability to deliver managed Kubernetes with GPU worker nodes, enabling them to scale dynamically, flexing compute resources based on real-time user demand. Speed and flexibility are essential to Higgsfield's operations: They expect to start cooperating with partners quickly and scale capacity on demand. The streamlined service offering, fast onboarding, and highly responsive support that Gcore provides enabled them to do exactly that.
“The combination of GPU scaling, H100 availability, and Managed Kubernetes was invaluable for us. Gcore gave us the control and flexibility our engineering team needed to move flexibly and fast.”
— Alex Mashrabov, CEO, Higgsfield AI
A fast, hands-on start with dedicated engineering support
Gcore’s team provided dedicated engineering support and helped Higgsfield test their workloads through a one-week trial. After validating performance, Higgsfield quickly transitioned to full deployment.
“Direct access to Gcore’s engineering team made the onboarding smooth and efficient. We could test and validate quickly, then scale up without friction.”
— Anwar Omar, Lead Infrastructure Engineer, Higgsfield AI
Scalable performance and a strong foundation for growth
While it’s early days, Higgsfield is already live and actively running GPU-powered workloads with Gcore in production.
The key outcomes so far include:
- Seamless deployment to a managed Kubernetes environment with GPU worker nodes and autoscaling
- On-demand access to H100 GPUs for compute-intensive generative workloads
- Kubernetes-based orchestration for efficient container scaling and resource optimization
- Scalable infrastructure that flexes based on demand
- A strong foundation for future product growth and global scaling
What’s next?
Higgsfield is currently exploring the possibility of extending the relationship beyond model training and into distributed inference infrastructure with Everywhere Inference.
Their product roadmap involves releasing new features at a high velocity, often requiring larger GPU volumes for short periods—making flexible infrastructure a must. Gcore’s scalable, on-demand model supports this cadence without overprovisioning.
We’re excited about the potential of our partnership with Gcore. The team has been incredibly responsive, and the infrastructure is a great fit for Higgsfield. We’re actively exploring additional possibilities—from Everywhere Inference to broader scaling—and we’re looking forward to seeing where this collaboration can take us next.
— Alex Mashrabov, CEO, Higgsfield AI
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