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Navigating AI regulations in North America: balancing innovation and data sovereignty

  • By Gcore
  • January 22, 2025
  • 5 min read
Navigating AI regulations in North America: balancing innovation and data sovereignty

AI is rapidly becoming non-optional and irreplaceable in business operations across industries. But as more and more companies harness the power of AI, governments are stepping in and imposing regulations on how such powerful technology should be used. In North America, the regulatory environment is moving fast, particularly on AI ethics and data sovereignty. How will businesses navigate this landscape while continuing to embrace innovation?

In this article, we discuss the regulatory landscape in US and Canada, examining how companies can innovate in AI while remaining compliant with the letter of the law. Stay tuned for future articles looking at different regions.

The US: A fragmented approach to AI regulation

The United States is gradually building a regulatory structure around AI, but it’s still fragmented: Efforts are taking place both at the federal and state levels, with state governments driving many AI-related laws. This patchwork of rules poses challenges for businesses operating across state lines, as they must navigate varying compliance requirements.

The repeal of the AI Bill of Rights

On January 21, 2025, the Biden administration announced the repeal of the Blueprint for an AI Bill of Rights. Originally introduced in 2022, this document outlined ethical guidelines for AI usage and set the stage for future regulation. While not legally binding, the blueprint had emphasized principles such as safe and effective systems, protections against algorithmic discrimination, data privacy, transparency, and human oversight.

The repeal reflects a shift in regulatory priorities and has raised questions about the future of AI governance in the US. Critics argue that removing the blueprint leaves a gap in ethical guidance for AI development and deployment, while proponents claim it lacked enforceability and failed to address the fast-evolving AI landscape.

Despite its repeal, the AI Bill of Rights still influences ongoing state-level legislation and industry best practices. Businesses should remain aware of these principles, as they are likely to inform future regulatory efforts.

Key principles: what businesses can retain from the AI Bill of Rights

Although the blueprint is no longer in effect, its foundational ideas continue to resonate as they were in effect during a formative period for AI. Businesses can still use these principles to align their AI strategies with emerging ethical standards:

  • Safe and effective systems: Businesses should continue to prioritize safety and reliability in AI. Testing systems rigorously, involving diverse stakeholders in development, and conducting independent audits remain essential for mitigating risks. This is particularly critical in sensitive industries like healthcare and finance.
  • Algorithmic discrimination protections: Bias in AI systems is a pressing issue. The repeal doesn’t negate existing regulatory scrutiny, such as the Equal Employment Opportunity Commission’s (EEOC) initiative on AI hiring practices. Companies must proactively monitor and address bias to avoid reputational and legal risks.
  • Data privacy: With the repeal, states like California will likely take a more prominent role in shaping data privacy standards.
  • Transparency: Transparency remains vital for building trust. Even without federal guidance, industries using AI should aim to provide clear explanations of AI decisions, particularly in high-stakes areas like healthcare and financial services.

Human oversight: The principle of maintaining human alternatives to AI decisions is widely regarded as a best practice. Businesses should continue to implement mechanisms for human review and appeals to maintain consumer confidence and regulatory alignment.

State-level regulations: California leading the charge

While federal guidelines shape AI governance on a large scale, specific states have rapidly scaled up their version of legislation, greatly influencing how AI is implemented. Leading the charge is California.

Since 2018, California has been enforcing the California Consumer Privacy Act (CCPA). This law greatly amplifies consumer privacy protections while imposing rigid rules of data handling on businesses. The fines for failure to follow these rules can rise to $7,500 for each intentional violation, making compliance essential for any business operating within or even just serving California’s market. These penalties are more than just a slap on the wrist. In addition to fines, companies can face serious reputational and financial consequences for non-compliance.

The CCPA doesn’t just offer vague promises to protect personal data. It lays down concrete rights for California residents. They can ask companies exactly what personal information they’ve collected, how it’s used, and even request its deletion. That’s a big deal. And if someone doesn’t want their data sold or shared? They have the right to opt out. Businesses, in turn, can’t refuse these requests or discriminate against anyone exercising their rights. This goes beyond surface-level protections—people can request that their data be corrected if it’s wrong and limit how sensitive data like financial info or precise geolocation is used. These rights aren’t limited to just big companies either; if a business collects data from California residents, it’s bound by the CCPA’s rules.

Beyond California

But California’s not alone. Seventeen states have passed a combined total of 29 bills regulating AI systems, mostly focused on data privacy and accountability. For instance, Virginia and Colorado have rolled out the Virginia Consumer Data Protection Act (VCDPA) and the Colorado Privacy Act (CPA), respectively. These efforts reflect a growing trend of state-level governance filling in the gaps left by slow-moving federal legislation.

States such as Texas and Vermont have even set up advisory councils or task forces to study the impact of AI and propose further regulations. By enacting these laws, states aim to ensure that AI systems not only protect data privacy but also promote fairness and prevent algorithmic discrimination.

These state initiatives, while beneficial to AI regulation, create a complex web of regulations that businesses must keep up with, especially those operating across state lines. Each state’s take on privacy and AI governance varies, making the legal landscape difficult to map. But one thing’s clear: businesses that overlook these rules are setting themselves up for more than just a compliance headache; they’re facing potential lawsuits, fines, and a serious hit to customer trust.

Canada: A more unified approach

Canada has taken a more unified approach to AI regulation compared to the US, with a focus on creating a national framework. The proposed Artificial Intelligence and Data Act (AIDA) requires that AI systems are safe, transparent, and fair. It also requires companies to use reliable, unbiased data in their AI models to avoid discrimination and other harmful outcomes. Under AIDA, businesses must conduct thorough risk assessments and ensure their AI systems don’t pose a threat to individuals or society.

Alongside AIDA, Canada also proposes a reform of the Personal Information Protection and Electronic Documents Act (PIPEDA) which governs how businesses handle personal information. When it comes to AI, PIPEDA places strict rules on how data is collected, stored, and used. Under PIPEDA, individuals have the right to know how their personal data is being used, which presents a challenge for companies developing AI models. Businesses need to check that their AI systems are transparent, and that means being able to explain how the system makes decisions and how personal data is involved in those processes.

In June 2022, Canada introduced Bill C-27, which includes three key parts: the Consumer Privacy Protection Act (CPPA), the Personal Information and Data Protection Tribunal Act, and the Artificial Intelligence and Data Act. If passed, the CPPA would replace PIPEDA as the main privacy law for businesses. In September 2023, Minister François-Philippe Champagne announced a voluntary code to guide companies in the responsible development of generative AI systems. This code offers a temporary framework for companies to follow until official regulations are put in place, helping to build public trust in AI technologies.

Gcore: supporting compliance and innovation

Keeping artificial intelligence in step with innovation and compliance is tricky in a continuously shifting regulatory environment. Businesses must keep up to date by monitoring the changes in regulations across states, at the federal level, and even across borders. This means not just understanding these laws but embedding them into every process.

In an environment where the rules are changing from day to day, Gcore supports global AI compliance by offering localized data storage and edge AI inference. This means your data is automatically handled in full accordance with rules specific to any region or field, whether it’s healthcare, finance, or any other highly regulated industry. We understand that compliance and innovation are not mutually exclusive, and can empower your company to excel in both. Get in touch to learn how.

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The future of AI workloads: scalable inference at the edge

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A few factors drive the increase in inference activity we’re seeing in the marketplace:Businesses have now gained experience experimenting with AI and are ready to deploy models in the real world.Many projects that invested significant time in training have reached a stage where the models meet desired performance levels and are ready for production.The availability of high-performing, pretrained models like ChatGPT has simplified the inference process, reducing the need to train models from scratch.This evolution underscores the growing role of inference in AI workloads as organizations leverage advancements and experience to move models from experimentation to real-world application.The rise of dynamic inference cloudsDue to increasing requirements for AI models to scale, the need for flexible and cost-effective inference environments has also grown. Traditional, static infrastructure struggles to keep up with fluctuating AI workloads, often leading to inefficiencies in performance and cost. This challenge has given rise to dynamic inference clouds—platforms that enable businesses to adjust their compute resources based on workload complexity, latency requirements, and budget constraints.Centralized vs. edge-based inferenceAs AI applications scale, the drawbacks of centralized cloud-based inference become more apparent. Businesses need faster, more efficient ways to process AI workloads while reducing costs and guaranteeing data privacy. Edge-based inference overcomes these issues by bringing AI processing closer to users or data, reducing latency, lowering operating costs, and improving compliance.The challenges of AI inferenceCentralized cloud-based inference is still used in many AI applications; however, this approach presents multiple drawbacks:High latency: Data must travel back and forth between distant locations to centralized servers, resulting in higher latency. This issue is especially relevant for real-time applications like fraud detection and driverless cars.Operational costs: Running inference in centralized environments often involves higher expenses due to cross-region traffic and compute resource requirements. By keeping traffic localized within the country or region of the workload, businesses can significantly reduce these costs and improve efficiency.Data privacy and compliance risks: Multiple industries, including healthcare and financial services, are subject to strict data privacy laws. It is more challenging to guarantee compliance with regional requirements with centralized inference than keeping workloads in their originating region.On the other hand, edge-based inference comes with its own set of challenges. Deploying and managing distributed infrastructure can be complex, requiring careful allocation of resources across multiple locations. Additionally, edge devices often have limited computational power, making it crucial to optimize models for efficiency. Guaranteeing consistent performance and reliability across diverse environments also adds an extra layer or operational complexity.The benefits of edge-based inferenceAs the demand for real-time AI applications grows, centralized inference often falls short of meeting performance, cost, and compliance requirements. Let’s have a look at how edge-based inference addresses these challenges:Low latency: By running inference closer to end users or data, delays are minimized, enabling real-time applications.Cost optimization: Traffic is optimized within the country, optimizing operational costs.Compliance-friendly processing: By keeping sensitive data local, edge-based inference simplifies compliance with regional regulations.While centralized inference offers high computational power and simplicity, it can introduce latency and rising costs at scale. Edge-based inference reduces these issues by processing data closer to the source, enhancing both speed and compliance. The right approach depends on workload demands, budget constraints, and infrastructure capabilities. In practice, combining centralized and edge-based inference often strikes the optimal balance, enabling businesses to achieve both performance and cost-efficiency while maintaining flexibility.Scale AI inference seamlessly with GcoreScalable, dynamic inference is essential for deploying AI efficiently. As your AI applications grow, you need a solution that optimizes performance, reduces latency, and keeps data compliant with privacy regulations. Gcore Everywhere Inference lets you deploy AI workloads dynamically, bringing inference closer to users and data sources. With a global edge infrastructure, smart routing, and autoscaling capabilities, Gcore guarantees your AI runs efficiently, cost-effectively, and adapts to real-world demands.Ready to scale your AI workloads with edge inference?Explore Everywhere Inference

What do the Stargate and DeepSeek AI announcements mean for Europe?

Within the last week, we’ve seen the announcement of two major AI developments: Last week, President Trump unveiled The Stargate Project, a $500bn venture to build up AI infrastructure in the US, while Chinese start-up DeepSeek blindsided the technology and finance worlds with the surprise launch of its new high-quality and cost-efficient AI models. Seemingly in a rushed response to this news, fellow Chinese tech company Alibaba yesterday announced a new version of its own AI model—which it claims outperforms the latest DeepSeek iteration.President Trump immediately declared DeepSeek a wake-up call for the US, while Meta was said to be “scrambling war rooms of engineers” seeking ways to compete with DeepSeek in terms of low costs and computing power. But if the normally bullish American government and tech giants are rattled by DeepSeek, where does that leave the more highly regulated and divided Europe in terms of keeping up with these AI titans?Multiple sources have already expressed concerns about Europe’s role in the AI age, including the CEO of German software developer SAP, who blamed the silos that come with individual countries having different domestic priorities. European venture capitalists had a more mixed view, with some lamenting the slower speed of European innovation but some also citing DeepSeek’s seeming cost-effectiveness as an inspiration for more low-cost AI development across the continent.With an apparent AI arms race developing between the US and China, is Europe really being left behind, or is that a misperception? Does it matter? And how should the continent respond to these global leaps in AI advancement?Why does it seem like the US and China are outpacing Europe?China and the US are racing ahead in AI due to massive investments in research, talent, and infrastructure. China’s government plays a significant role by backing AI as a national priority, with strategic plans, large data sets (due to its population size), and a more flexible regulatory environment than Europe.Similarly, the US benefits from its robust tech industry with major players like Google, OpenAI, Meta, and Microsoft, as well as a long-standing culture of innovation and risk-taking in the private sector. The US is also the home of some of the world’s leading academic institutions, which are driving AI breakthroughs. Europe, by contrast, lacks some of these major drivers, and the hurdles that AI innovators face in Europe include the following:Fragmented markets and regulationUnlike China and the US, Europe is made up of individual countries, each with their own regulatory frameworks. This can create delays and complexities for scaling AI initiatives. While Europe is leading the way on data privacy with laws like GDPR, these regulations can also slow innovation. Forward-thinking EU initiatives such as the AI Act and Horizon Europe are also in progress, albeit in the early stages.Compare this to China and the US, where regulations are minimalist with the goal of driving innovation. For instance, collecting large datasets, essential for training AI models, is much easier in the US and China due to looser privacy concerns. This creates an innovation lag, especially in consumer-facing AI.The US used to have national-level regulation, but that was revoked in January 2025 with Trump’s Executive Order, and some states have little to no regulation, leaving businesses free to innovate without barriers. China has relatively strict AI laws, but they’re all applied consistently across the vast country, making their application simple compared to Europe’s piecemeal approach. All of this has the potential to incentivize AI innovators to set up shop outside of Europe for the sake of speed and simplicity—although plenty remain in Europe!Talent drainThe US and China can attract the best AI talent due to financial incentives, fewer regulatory barriers, and more concentrated hubs (Silicon Valley, Beijing). While many AI experts trained in Europe, they often move abroad or work with multinational corporations that are based elsewhere. Europe has excellent academic institutions, but the private sector can struggle to keep talent within the region.Funding gapsStartups in Europe face more challenges in terms of funding and scaling compared to those in the US or China. Venture capital is more abundant and aggressive in the US, and the Chinese government heavily invests in AI companies with a clear, state-backed direction. In contrast, European investors are often more risk-averse, and many AI startups struggle to get the same level of backing.How should Europe respond to global AI innovations?While Europe may not be able to compete with the wealth, unification, and autonomy of either China or the US, there are plenty of important areas in which it excels, even leading these other players. Besides that, caution and stricter adherence to ethical regulations may be beneficial in the long run. Last year, the previous US administration commissioned a report warning of the dangers of AI evolving too quickly. Europe’s more “slow and steady” approach is more likely to mitigate these risks.At the same time, Europe should aim to foster innovation as well as take advantage of AI developments in other markets. Here are some more ways in which European companies can take advantage of their regional positioning to get ahead in the global AI market:Innovation in niche areas: Europe may not be able to lead in general-purpose AI like the US or China, but it can carve out spaces in areas like ethical AI, AI governance, and privacy-focused AI. European companies could also specialize in areas like AI for healthcare, environmental sustainability, or manufacturing, where the continent has existing strengths.Collaboration over competition: European nations might need to focus on collaborative efforts. By pooling resources, sharing expertise, and aligning on common goals, Europe can build a unified approach to AI that is both innovative and cohesive. This collaborative model could help Europe create AI frameworks that are sustainable, inclusive, and ethically responsible, all while fostering a spirit of teamwork rather than rivalry.AI sovereignty: AI sovereignty means aiming to ensure that Europe isn’t overly dependent on American or Chinese tech giants and keeps European data in Europe. This involves building localized infrastructure, developing homegrown AI solutions, and protecting European data—while ensuring European AI remains competitive globally. European sovereignty and the region’s tight regulations are likely to catch the eye of the international AI market in light of the already-emerging concerns regarding DeepSeek and censorship, which may be offputting for markets outside of China.So, while the US and China are making the headlines right now, Europe is more quietly paving its own areas of AI specialization, characterized by concern for data privacy and ethics. We’re curious to see whether the global AI market will turn its attention to the benefits Europe offers during 2025. Whether or not European AI companies become top news stories, there’s no doubt that we’re already seeing incredible quality AI models coming out of the continent, and exciting projects in the works that build on key industries and expertise in the region.Talk to us about your AI needsNo matter where in the world your business operates, it’s essential to keep up with changes in the fast-paced AI world. These constant shifts in the market and rapid innovation cycles can create both opportunities and challenges for businesses. While it may be tempting to jump on the latest bandwagon, businesses should carefully examine the pros and cons for their specific use case, and keep in mind their regulatory responsibilities.Whether you’re operating in Europe or globally, our innovative solutions can help you navigate the fast-moving world of AI. Get in touch to learn more about how Gcore Everywhere Inference can support your AI innovation journey.Get a personalized AI consultation

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