One of the biggest challenges facing the media and entertainment industry is digital piracy, where stolen content is redistributed without authorization. This issue causes significant revenue and reputational losses for media companies. Consumers who use these unregulated services also face potential threats from malware and other security risks.
Governments, regulatory bodies, and private organizations are increasingly taking the ramifications of digital piracy seriously. In the US, new legislation has been proposed that would significantly crack down on this type of activity, while in Europe, cloud providers are being held liable by the courts for enabling piracy. Interpol and authorities in South Korea have also teamed up to stop piracy in its tracks.
In the meantime, you can use technology to help stop digital piracy and safeguard your company’s assets. This article explains anti-piracy technology tools that can help content providers, streaming services, and website owners safeguard their proprietary media: geo-blocking, digital rights management (DRM), secure tokens, and referrer validation.
Geo-blocking
Geo-blocking (or country access policy) restricts access to content based on a user’s geographic location, preventing unauthorized access and limiting content distribution to specific regions. It involves setting rules to allow or deny access based on the user’s IP address and location in order to comply with regional laws or licensing agreements.
Pros:
- Controls access by region so that content is only available in authorized markets
- Helps comply with licensing agreements
Cons:
- Can be bypassed with VPNs or proxies
- Requires additional security measures to be fully effective
Typical use cases: Geo-blocking is used by streaming platforms to restrict access to content, such as sports events or film premieres, based on location and licensing agreements. It’s also helpful for blocking services in high-risk areas but should be used alongside other anti-piracy tools for better and more comprehensive protection.
Referrer validation
Referrer validation is a technique that checks where a content request is coming from and prevents unauthorized websites from directly linking to and using content. It works by checking the “referrer” header sent by the browser to determine the source of the request. If the referrer is from an unauthorized domain, the request is blocked or redirected. This allows only trusted sources to access your content.
Pros:
- Protects bandwidth by preventing unauthorized access and misuse of resources
- Guarantees content is only accessed by trusted sources, preventing piracy or abuse
Cons:
- Can accidentally block legitimate requests if referrer headers are not correctly sent
- May not work as intended if users access content via privacy-focused methods that strip referrer data, leading to false positives
Typical use cases: Content providers commonly use referrer validation to prevent unauthorized streaming or hotlinking, which involves linking to media from another website or server without the owner’s permission. It’s especially useful for streamers who want to make sure their content is only accessed through their official platforms. However, it should be combined with other security measures for more substantial protection.
Secure tokens
Secure tokens and protected temporary links provide enhanced security by granting temporary access to specific resources so only authorized users can access sensitive content. Secure tokens are unique identifiers that, when linked to a user’s account, allow them to access protected resources for a limited time. Protected temporary links further restrict access by setting expiration dates, meaning the link becomes invalid after a set time.
Pros:
- Provides a high level of security by allowing only authorized users to access content
- Tokens are time-sensitive, which prevents unauthorized access after they expire
- Harder to circumvent compared to traditional password protection methods
Cons:
- Risk of token theft if they’re not managed or stored securely
- Requires ongoing management and rotation of tokens, adding complexity
- Can be challenging to implement properly, especially in high-traffic environments
Typical use cases: Streaming platforms use secure tokens and protected temporary links so only authenticated users can access premium content, like movies or live streams. They are also useful for secure file downloads or limiting access to exclusive resources, making them effective for protecting digital content and preventing unauthorized sharing or piracy.
Digital rights management
Digital rights management (DRM) refers to a set of technologies designed to protect digital content from unauthorized use so that only authorized users can access, copy, or share it, according to licensing agreements. DRM uses encryption, licensing, and authentication mechanisms to control access to digital resources so that only authorized users can view or interact with the content. While DRM offers strong protection against piracy, it comes with higher complexity and setup costs than other security methods.
Pros:
- Robust protection against unauthorized copying, sharing, and piracy
- Helps safeguard intellectual property and revenue streams
- Enforces compliance with licensing agreements
Cons:
- Can be complex and expensive to implement
- May cause inconvenience for users, such as limiting playback on unauthorized devices or restricting sharing
- Potential system vulnerabilities or compatibility issues
Typical use cases: DRM is commonly used by streaming services to protect movies, TV shows, and music from piracy. It can also be used for e-books, software, and video games, ensuring that content is only used by licensed users according to the terms of the agreement. DRM solutions can vary, from software-based solutions for media files to hardware-based or cloud-based DRM for more secure distribution.
Protect your content from digital piracy with Gcore
Digital piracy remains a significant challenge for the media and entertainment industry as it poses risks in terms of both revenue and security. To combat this, partnering with a cloud provider that can actively monitor and protect your digital assets through advanced multi-layer security measures is essential.
At Gcore, our CDN and streaming solutions give rights holders peace of mind that their assets are protected, offering the features mentioned in this article and many more besides. We also offer advanced cybersecurity tools, including WAAP (web application and API protection) and DDoS protection, which further integrate with and enhance these security measures. We provide trial limitations for streamers to curb piracy attempts and respond swiftly to takedown requests from rights holders and authorities, so you can rest assured that your assets are in safe hands.
