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3 use cases for geo-aware routing with Gcore DNS

  • By Gcore
  • August 20, 2025
  • 4 min read
3 use cases for geo-aware routing with Gcore DNS

If your audience is global but you’re serving everyone the same content from the same place, you're likely sacrificing performance and resilience. Gcore DNS (which includes a free-forever plan and enterprise-grade option) offers a straightforward way to change that with geo-aware routing, a feature that lets you return different DNS responses based on where users are coming from.

This article breaks down how Gcore's geo-routing works, how to set it up using the GeoDNS preset in dynamic response mode, where it shines, and when you might be better off with a different option. We’ll walk through three hands-on use cases with real config examples, highlight TTL trade-offs, and call out what developers need to know about edge cases like resolver mismatch and caching delays.

What is geo-aware DNS routing?

Gcore DNS lets you return different IP addresses based on the user’s geographic location. This is configured using dynamic response rules with the GeoDNS preset, which lets you match on continent, country, region, ASN, or IP/CIDR. When a user makes a DNS request, Gcore uses the resolver’s location to decide which record to return.

You can control traffic to achieve outcomes like:

  • Directing European users to an EU-based CDN endpoint
  • Sending users in regions with known service degradation to a fallback instance

Behind the scenes, this is done by setting up metadata pickers and specifying fallback behavior.

For step-by-step guidance, see the official docs: Configure geo-balancing with Dynamic response.

How to configure GeoDNS in Gcore DNS

To use geo-aware routing in Gcore DNS, you'll configure a dynamic response record set with the GeoDNS preset. This lets you return different IPs based on region, country, ASN, or IP/CIDR metadata.

Basic steps

  1. Go to DNS → Zones in the Gcore Customer Portal. (If you don’t have an account, you can sign up free and use Gcore DNS in just a few clicks.)
  2. Create or edit a record set (e.g., for app.example.com).
  3. Switch to Advanced mode.
  4. Enable Dynamic response.
  5. Choose the GeoDNS preset.
  6. Add responses per region or country.
  7. Define a fallback record for unmatched queries.

For detailed step-by-step instructions, check out our docs.

Once you’ve set this up, your config should look like the examples shown in the use cases below.

Common use cases

Each use case below includes a real-world scenario and a breakdown of how to configure it in Gcore DNS. These examples assume you're working in the DNS advanced mode zone editor with dynamic response enabled and the GeoDNS preset selected.

The term “DNS setup” refers to the configuration you’d enter for a specific hostname in the Gcore DNS UI under advanced mode.

1. Content localization

Scenario: You're running example.com and want to serve language-optimized infrastructure for European and Asian users. This use case is often used to reduce TTFB, apply region-specific UX, or comply with local UX norms. If you're also localizing content (e.g., currency, language), make sure your app handles that via subdomains or headers in addition to routing.

Objective:

  • EU users → eu.example.com
  • Asia users → asia.example.com
  • All others → global.example.com

DNS setup:

Host: www.example.com
Type: A 
TTL: 120 
Dynamic response: Enabled 
Preset: GeoDNS 

Europe → 185.22.33.44 # EU-based web server 
Asia → 103.55.66.77 # Asia-based web server 
Fallback → 198.18.0.1 # Global web server

2. Regional CDN failover

Scenario: You’re using two CDN clusters: one in North America, one in Europe. If one cluster is unavailable, you want traffic rerouted regionally without impacting users elsewhere. To make this work reliably, you must enable DNS Healthchecks for each origin so that Gcore DNS can automatically detect outages and filter out unhealthy IPs from responses.

Objective:

  • North America → na.cdn.example.com
  • Europe → eu.cdn.example.com
  • Each region has its own fallback

DNS setup:

Host: cdn.example.com
Type: A 
TTL: 60 
Dynamic response: Enabled 
Preset: GeoDNS 

North America → 203.0.113.10 # NA CDN IP 
Backup (NA region only) → 185.22.33.44 # EU CDN as backup for NA 
Health check → Enabled for 203.0.113.10 with HTTP/TCP probe settings

Europe → 185.22.33.44 # EU CDN IP 
Backup (EU region only) → 203.0.113.10 # NA CDN as backup for EU 
Health check → Enabled for 185.22.33.44

Note: Multi-level fallback by region isn’t supported inside one rule set—you need to separate them to keep routing decisions clean.

3. Traffic steering for compliance

Scenario: You need to keep EU user data inside the EU for GDPR compliance while routing the rest of the world to lower-cost infrastructure elsewhere. This approach is useful for fintech, healthcare, or regulated SaaS workloads where regulatory compliance is a challenge.

Objective:

  • EU users → EU-only backend
  • All other users → Global backend

DNS setup:

Host: transactions.example.com Type: A TTL: 300 Dynamic response: Enabled Preset: GeoDNS Europe → 185.10.10.10 # EU regional API node Fallback → 198.51.100.42 # Global API node

Edge cases

GeoDNS works well, but it’s worth keeping in mind a few edge cases and limitations when you get set up.

  1. Resolver location ≠ user location
    By default, Gcore uses ECS (EDNS Client Subnet) for precise client subnet geo-balancing. If ECS isn’t present, resolver IP is used, which may skew location (e.g., public resolvers, mobile carriers). ECS usage can be disabled in the ManagedDNS UI if needed.
  2. Caching slows failover
    Even if your upstream fails, users may have cached the original IP for minutes. Fallback + TTL tuning are key.
  3. No sub-regional precision
    You can route by continent, country, or ASN—but not city. City-level precision isn’t currently supported.

Gcore delivers simple solutions to big problems

Geo-aware routing is one of those features that quietly solves big problems, especially when your app or CDN runs globally. With Gcore DNS, you don’t need complex infrastructure to start optimizing traffic flow.

Geo-aware routing with Gcore DNS is a lightweight way to optimize performance, localize content, or handle regional failover. If you need greater precision, consider pairing GeoDNS with in-app geolocation logic or CDN edge logic. But for many routing use cases, DNS is the simplest and fastest way to go.

Get free-forever Gcore DNS with just a few clicks

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Flexible DDoS mitigation with BGP Flowspec cover image

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A fitness instructor can appear as a stylized avatar while tracking their own real movements. A virtual talk show host can gesture, smile, or pause in response to viewer comments. These avatars do more than just look the part—they respond dynamically.AI-generated personas build on this foundation with language generation and decision-making. For instance, an edtech company could deploy a digital tutor that asks learners comprehension questions and adapts its tone based on their engagement level. In entertainment, a music artist might perform live as a virtual character that reflects audience mood through color shifts, dance patterns, or facial expression.These experiences require ultra-low latency. If the avatar lags, the illusion collapses. Gcore’s infrastructure supports the real-time input-output loop needed to make digital characters feel present and responsive.Deepfake technology for creative storytellingDeepfakes are often associated with misinformation, but the same tools can be used to build engaging, high-integrity content. The technology enables face-swapping, voice cloning, and character animation, all of which are powerful in live formats.A museum might use deepfake avatars of historical figures for interactive educational sessions. Visitors could ask questions, and Abraham Lincoln or Golda Meir might respond with historically grounded answers in real time. A brand could create a fictional spokesperson who evolves over time, appearing in product demos, ads, and livestreams. Deepfake technology also allows multilingual content without re-recording—the speaker’s lip movements and tone are modified to match each language.These applications raise legitimate ethical questions. Gcore’s streaming infrastructure includes controls to ensure the source and integrity of AI-generated content are traceable and secure. We provide the technical foundation that enables deepfake use cases without compromising trust.Synthetic voices and personalized audioAudio is often overlooked in discussions about AI streaming, but it’s just as important as video. Synthetic voices today can express subtle emotions and match speaking styles. They can whisper, shout, pause for dramatic effect, and even mimic regional accents.Let’s consider a news platform that offers interactive daily briefings. Viewers choose their preferred language, delivery style (casual, serious, humorous), and even the voice profile. The AI generates a personalized broadcast on the fly. In gaming, synthetic characters can offer encouragement, warn about strategy mistakes, or narrate progress—all without human voice actors.Gcore’s streaming infrastructure ensures that synthetic voice outputs are tightly synchronized with video, so users don’t experience out-of-sync dialogue or lag during back-and-forth exchanges.Increasing interactivity through feedback and participationInteractivity in streaming now goes far beyond comments or emoji reactions. It includes live polls that influence story outcomes, branching narratives based on audience behavior, and user-generated content layered into the broadcast.For example, a live talent show might allow viewers to suggest challenges mid-broadcast. An online classroom could let students vote on the next topic. A product launch might include a real-time Q&A where the host pulls questions from chat and answers them in the moment.All of these use cases rely on real-time data processing, behavior tracking, and adaptive rendering. Gcore’s platform handles the underlying complexity so that creators can focus on building experiences, not infrastructure.Why low latency is criticalInteractive content only works if it feels immediate. A delay of even a second can break immersion, especially when users are trying to influence the outcome or receive a response. Low latency is essential for real-time gaming, sports, interviews, and educational formats.A live trivia game with hundreds of participants won’t retain users if there’s a lag between the question appearing and the timer starting. A remote surgery training session won’t work if the avatar’s responses trail behind the mentor’s instructions. In each of these cases, timing is everything.Gcore Video Streaming minimizes buffering, supports high-resolution streams, and synchronizes data flows to keep participants engaged. Our infrastructure is built to support high-throughput, globally distributed audiences with the responsiveness that interactive formats demand.Preparing for what’s nextAI-generated content is no longer a novelty. It’s becoming a standard feature of modern streaming strategies. Whether you’re building a platform that features virtual influencers, immersive avatars, or interactive educational streams, the foundation matters. That foundation is infrastructure.If you’re planning the next generation of live content, we’re ready to help you bring it to life. At Gcore, we provide the performance, scale, and security to launch these experiences with confidence. Our streaming solutions are designed to support real-time content generation, audience interaction, and global delivery without compromise.Want to see interactive streaming in action? Learn how fan.at used Gcore Video Streaming to deliver ultra-low-latency streams and boost fan engagement with real-time features.Read the case study

What are captions and subtitles, and how do they work?

Subtitles and captions are essential to consuming video content today. But how do they work behind the scenes?Creating subtitles and captions involves a five-step process to ensure that your video’s spoken and auditory content is accurately and effectively conveyed. The five steps are transcription, correction, synchronization/spotting, translation, and simulation/display on screen.The whole process is usually managed using specialized subtitle or caption creator software.In this blog, we explain the five steps in more detail, what the end user sees, and how to choose the right caption/subtitle service for your needs.Step 1: TranscriptionSpoken content is transformed into a text-based format. Formats are different ways to implement the textual elements, depending on technical needs.Transcription creates the raw materials that will be refined in stages 2–4.Step 2: CorrectionCorrection enhances readability by improving the textual flow. Punctuation, grammar, and sentence structure are adjusted so that the user’s reading experience is seamless and doesn’t detract from the content.Step 3: Synchronization/spottingNext, the text and audio are aligned precisely. Each caption or subtitle’s timing is adjusted so it appears and disappears at the correct moment.Step 4: TranslationTranslation is required for content intended for consumption in multiple languages. During this stage, it’s important to consider format requirements and character limitations. For example, a caption that fits on two lines in English might require three in Spanish, and so in Spanish, one caption becomes two. As a result, additional synchronization might be necessary.Step 5: Simulation/display on screenFinally, the captions or subtitles need to be integrated onto the end user’s screen. Formatting issues might arise at this stage, requiring tweaks for an optimal user experience.How does the end user see subtitles and captions?After the technical process of creating captions and subtitles, the next step is understanding how these elements appear to the end user. The type of captions you choose can greatly impact the user experience, especially when considering accessibility, engagement, and clarity. Below, we break down the different options available and how they serve different viewing scenarios.Open captions: These are always visible to viewers and are a fixed part of the video. They’re popular, for example, for video installations in museums and employee training videos—cases where maximum accessibility is the key consideration when it comes to captions and/or subtitles.Closed captions: Viewers can turn these on or off based on preference. For instance, an online course might offer this feature, allowing learners to choose how to consume the content. Students could opt temporarily to turn on closed captions to note the spelling of a new term introduced during the course.Real-time captions: These are great for live events like webinars, where the text appears almost simultaneously as the words are spoken. They keep the audience engaged in real time without missing out on crucial points. For example, ambient noise like chatter in a sports bar might obscure commentary on a live TV basketball game. Real-time captions allow viewers to benefit from near-live commentary regardless of the bar’s noise levels or if the TV’s sound is muted.Burned-in subtitles: These are etched onto the video and cannot be turned off. A promotional video targeting a multilingual audience might use this feature so that everyone understands the message, regardless of their language preference.What to look for in captioning and subtitling servicesTo deliver high-quality captions and subtitles, it's important to choose a provider that offers key features for accuracy, efficiency, and audience engagement.Original language transcription: Accurate documentation of every spoken word in your video for unrivaled accuracy.Tailored translation: Localized content that integrates translations with cultural relevance, increasing resonance with diverse audiences.Alignment synchronization: Time-annotated subtitles, matching words perfectly to the on-screen action.Automatic SRT file generation: A simplified subtitling and captioning process through effortless file creation for a better user experience.Transform your videos with cutting-edge captions and subtitles from GcoreNo matter your video content needs, it’s essential to be aware of the best type of captions and subtitles for your audience’s needs. Choosing the right format ensures a smoother viewing experience, better accessibility, and stronger engagement across every platform.Gcore Video Streaming offers subtitles and closed captions to enhance users’ experience. Each feature within the subtitling and captioning toolkit is crafted to expand your video content’s reach and impact, catering to a multitude of use cases. Embedding captions is quick and easy, and AI-automated speech recognition also saves you time and money.Try Gcore's automated subtitle and caption solution for free

Why captions and subtitles are essential for video engagement

From TikToks on silent commutes to training videos in noisy offices, silent viewing is now standard. Captions and subtitles aren’t just accessibility features anymore. They’re essential for user engagement, global reach, and video performance.This article explores why captions and subtitles matter and how they boost engagement with your videos, providing a better user experience for your audience. If you want to know how captions and subtitles work, we’ve got an article for that too.How subtitles and captions improve your video performanceSubtitles are now widely used across platforms and age groups. For many younger viewers, reading along while watching is second nature, especially on social media. For others, subtitles are a practical solution: watching videos in public spaces, scrolling during breaks, or learning on the go—all without needing sound.Captions offer tangible benefits across four key areas:Engagement and comprehension: Improve clarity in movies, boost understanding in online courses, and increase focus in business content.Accessibility and inclusion: Make content available to hard-of-hearing users and break language barriers for global audiences.SEO and discoverability: Search engines can crawl subtitle text, making your video content more findable, even when autoplayed without sound.Silent usability: Your content works in all environments, from crowded trains to quiet offices.Captions have shifted from niche to norm, helping creators reach more people, boost retention, and deliver clearer messages.Common challenges and their solutionsImplementing captions at scale poses three major challenges: cost, delay, and accuracy. Here's why these challenges exist and how Gcore Video Streaming can help you overcome them at the click of a button.CostInvesting in high-quality transcriptions can be a financial burden, especially for smaller players in online education. Specialized expertise is required for accurate educational content, and human oversight adds ongoing labor costs. Transcription is a recurring expense that grows with multiple languages or regulatory compliance.Gcore scalable AI-powered transcription services reduce reliance on costly manual processes, offering affordable, multi-language support with built-in compliance features, making transcription cost-effective for all budgets.Delay/latencyIn live events, even slight delays in captioning can disengage audiences. For example, in a Formula One race, missing real-time commentary on pit stops or track conditions can leave viewers confused or frustrated. Lagging captions fail to keep pace with the action, breaking immersion.Real-time AI ASR (automatic speech recognition) from Gcore minimizes captioning delay, so that live captions sync perfectly with events, keeping viewers fully engaged without lag.AccuracyA small text error in captions can distort the message and harm reputation. Errors in MOOCs or corporate webinars risk undermining credibility and discouraging future participation. Precision is critical to maintain trust and clarity.Gcore leverages advanced AI models fine-tuned for domain-specific vocabulary and includes automated quality checks, drastically reducing errors and preserving message integrity across all video content.Enhance your video content with Gcore AI-powered caption and subtitles toolsCaptions are now a strategic content layer, not just an accessibility checkbox. With video now the dominant format across marketing, education, and entertainment, it's critical to implement captions efficiently, affordably, and at scale.Gcore’s AI-powered Video Streaming lets you generate accurate, real-time captions across multiple languages with minimal developer effort. Built-in AI ASR (automatic speech recognition) means your captions stay synchronized even during fast-paced live events. Whether you’re running an LMS, hosting global events, or publishing OTT content, Gcore Video Streaming helps you scale captions with speed and precision.Request a demo of Gcore AI ASR

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