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What HTTP/2 is and how it helps speed up websites

  • By Gcore
  • December 28, 2021
  • 7 min read
What HTTP/2 is and how it helps speed up websites

HTTP (HyperText Transfer Protocol) is an application-level network protocol that determines how content is transferred over the network. HTTP/2 is its latest version as of the moment of this publication.

How HTTP/2 was created

The specification of the first protocol version, HTTP/0.9, was published back in 1991. In 1996, HTTP/1.0 appeared, and HTTP/2’s predecessor, HTTP/1.1, was released in 1999. Then followed a long period without any updates.

An alternative to HTTP/1.1, the SPDY protocol, was developed in 2009. At that time, the developers already realized that the existing version was not providing for enough data transfer speed. The engineers strived to modify how the queries were sent and received, thus speeding up the work of the Internet. It was this protocol that HTTP/2 was based on.

SPDY really did speed up web apps. It was gaining popularity and provided serious competition to HTTP. Eventually the developers decided that there should not be two competitive protocols and ended up unifying the two standards. The HyperText Transfer Protocol work group from the Internet Engineering Task Force took up the new protocol creation, and in 2015, HTTP/2 was revealed.

The main goal of the new version was speeding up data transfer. At the same time, the developers wanted to eliminate the “bottlenecks” of HTTP/1.1, making it safer and more efficient.

HTTP/1.1 problems and limitations

As we already said, this protocol version was released in 1999, and HTTP/2 wasn’t created until 16 years later. A lot has changed on the Internet since. Many new website elements appeared: jаvascript, animations, CSS styles, and so on.

To make sure web resources loaded fast enough, queries for different elements had to be processed simultaneously. The protocol had to establish several TCP connections at once to transfer different kinds of data.

TCP connection for data transfer over HTTP/1.1

That created a colossal load on the network.

At the same time, the number of established connections was limited—and often not high enough. To bypass the limitations, web developers had to use a multitude of tricks, such as domain sharding (using subdomains to load resources), combining the pictures into a single file, and so on, which created further issues.

Besides, as HTTP/1.1 had existed for many years, at some point is stopped being safe. Intruders found loopholes in it, which allowed them to steal users’ data.

HTTP/2 solved all these problems and helped significantly speed up data transfer on the web.

HTTP/2 capabilities. How it speeds up websites and improves data transfer

To eliminate all the problems of HTTP/1.1, the developers introduced a number of important changes to the new version. We won’t examine each difference: let’s only talk about those that have a direct effect on the speed.

Binary protocol

The previous versions of HTTP transferred data as text. It was convenient for the users, but from the technical point of view, text messages take longer to process than binary ones.

HTTP/1.1 and HTTP/2 data transfer comparison

In HTTP/2, messages consist of frames, or binary data parts. Their sum total is called a stream. Every frame contains a unique stream ID: the information about what stream it is a part of.

Frames and streams in HTTP/2

There are several kinds of frames. For example, for the transfer of metadata (message size, data type, sender/receiver address, etc.), the HEADERS frame is used, while for the main message, it is the DATA frame.

Then there’s the RST_STREAM frame, which is used to terminate a stream: the client sends it to the server to announce that the stream is not needed anymore. It stops data transfer while keeping the connection open. To put that into context, in HTTP/1.1, the only way to stop data transfer was to terminate the connection, which then had to be reestablished.

These principles of binary protocol operation improve the connection quality:

  • The likelihood of errors goes down.
  • Overhead costs of data parsing go down.
  • The network load goes down, resources are used more efficiently.
  • Binary commands are more compact than text commands, which lowers the time it takes to process and execute them.
  • Therefore, there’s also less data transfer delays.
  • Simpler processing of messages means higher fault tolerance.
  • The risk of hacker attacks goes down, especially of ones like HTTP Response Splitting. In the previous versions, text data in the headers provided an opening for these attacks.

Besides, the binary nature of HTTP/2 opened a whole range of possibilities to speed up data transfer, which we’ll discuss below.

Multiplexing

This is one of the main differentiators of HTTP/2 from the previous versions, and the main feature that allowed the developers to speed up data transfer.

In HTTP/1.1, several parallel TCP connections were created for a quick transfer of different types of data. In the new version, all data can be transferred with a single connection.

TCP connection for data transfer over HTTP/2

The binary nature of the protocol makes it possible to load different kinds of information in parallel, without delays and without blocking any of the replies or queries.

Connection only has to be established once, and that really reduces the content delivery time. The reason is, a “three-way handshake” is required to establish each TCP connection:

  1. The sender sends a request to establish the connection: a SYN message with the index number of the byte sent.
  2. In response, the sender sends a SYN message, acknowledges the acceptance of the data with an ACK message, and sends the number of the byte which is to be received next.
  3. The sender also confirms the data acquisition and sends the number of the next expected byte.

Only after these three steps have been carried out, the connection is considered to have been established.

TCP connection establishment

All of these steps take time. When the connection only needs to be established once, the computers do not waste time on extra “handshakes,” which increases the speed accordingly.

Besides, in HTTP/2, there is no need for domain sharding.

To avoid the limitation on the number of TCP connections in HTTP/1.1, developers posted some of the content onto the subdomains. The data from the subdomains was loaded in parallel, which helped increase the speed.

There’s no need to do that anymore: different data can be transmitted within a single connection, and there is no limitation.

Header compression

To make sure the server completes the request as precisely as possible, its header should contain a lot of specifying metadata—and HTTP is a stateless protocol. That means the server cannot store the information from the previous requests, and the client ends up having to send a lot of identical data in headers.

These headers contain about 500 to 800 bytes of ancillary data—and if cookie files are used, it can be 1 KB+.

That makes the messages larger in general. And the larger the size of a message, the longer it is transferred, and the higher the delay will be.

In HTTP/2, the issue was fixed by header compression under the HPACK format. It encodes and compresses the headers using the Huffman algorithm. At the same time, the client and the server keep up a shared and constantly updated table of headers, which makes it possible to restore repeated headers from the table instead of sending them over and over.

HPACK header compression

Less data is being transferred, which means queries and replies are sent faster.

Server Push feature

This feature allows the server to transfer data even before the client’s request. For example, the browser downloads a page and sends an HTML request. But to render the page, CSS data will be needed besides the HTML data. So, the server doesn’t wait for a second request for CSS and sends the CSS data immediately along with the requested data.

How the Server Push works

The data that the server “guessed” is sent within the PUSH_PROMISE frame: it allows the client to understand they didn’t request this information, and to determine whether they need it. If the information proves unnecessary (for example, because it is already cached), the browser can send as a response the RST_STREAM frame (we discussed it above) and stop the redundant data transfer.

This helps avoid data duplication.

Therefore, the feature lowers the number of requests to the server, lowers the load on it, and speeds up the operation of web apps.

Prioritizing content delivery

By default, HTTP/2 data are sent asynchronously and in an arbitrary sequence. However, the sequence can be tuned. You can define what data the server should return first and what can be sent later.

The protocol makes it possible to determine the weight of each stream: its importance in the transfer priority plan. HTTP/2 also allows one to set up the interdependence of streams on one another.

The weight is determined as an integer from 1 to 256: the larger the number, the higher the priority of the stream.

The dependence of one stream on another is specified with a dedicated identifier, referring to another, “parent” stream.

For example, if stream X depends on stream Y, it means stream Y is the parent stream, and it must be fully processed first, before the processing of stream X begins.

If streams do not depend on one another but have different weights, different numbers of resources are allocated for each stream, proportional to their weight.

Suppose streams X and Y do not depend on one another, but the weight of X is 10, while the weight of Y is 15. Let’s calculate the share of resources to be allocated to each of them:

  1. X + Y = 10 + 15 = 25
  2. Resources allocated to X = 10 / 25 = 40%
  3. Resources allocated to Y = 15 / 25 = 60%

So, 40% of resources will be allocated for the processing of stream X, and 60%, for the processing of stream Y.

Let’s look at a more detailed example of how this works.

Content prioritization scheme in HTTP/2

What this flow chart means is:

  • Stream D is to be priority-processed.
  • Streams E and C are to be processed after D, 50% resources to be allocated for each of them.
  • Streams A and B are to be processed after C, with A getting 75% of the resources, and B, 25%.

What opportunities prioritization provides:

  • You’ll be able to define what content to load first.
  • You can prioritize the website elements that are most important to the users.
  • The users will get all the elements needed to interact with the website even before it loads completely.
  • This will create the impression of a quicker load and improve the customer experience.

How HTTP/2 speeds websites up in practice

A lot of time has passed since the release of HTTP/2, and it has been tested and compared to HTTP/1 many times. Different tests provide different results, but most of them do confirm that the new version is more productive than the predecessor.

For example, the CSS-Tricks test showed that a website with HTTP/2 loaded almost twice as fast as a HTTP/1.1 resource.

To perform this test, the company modeled a real single-page website on WordPress. To measure the load speed, they used the GTMetrix instrument.

As a result, with use of HTTP/1.1, the website page loaded in 1.9 seconds.

While with HTTP/2, under the same conditions, the load time was 1 second.

At the same time, we can see the number of queries under HTTP/2 was lower.

The results of a test performed by SolarWinds were not as impressive. It showed that HTTP/2 was only 13% more efficient than the predecessor.

Like in the previous test, the company measured the speed of a WordPress website with Pingdom. The speed was tested 4 times with 30-minute intervals. After averaging the results, here’s what they ended up with:

The HTTP/1.1 website loaded in 534 ms.

While with HTTP/2, the same website loaded in 464 ms.

In any case, HTTP/2 is currently the fastest and most optimized version of the Internet’s main data transfer protocol.

Let’s sum it up

  1. HTTP/2 is the second large build of HTTP, the application-level network protocol that determines how content is transferred over the internet.
  2. HTTP/2 was launched in 2015, as a substitute for HTTP/1.1. The main goal of the new version was speeding up content delivery.
  3. The main feature of HTTP/2 that helped it speed up the delivery was stream multiplexing: creating a single connection for all data types and transferring the data in parallel.
  4. Besides, HTTP/2 can transfer content even faster by compressing the headers, prioritizing the streams, and utilizing the Server Push feature. And unlike HTTP/1.1, it is a binary protocol, which also makes it more productive.
  5. The tests undertaken show that the use of HTTP/2 provides a significant benefit in website loading speed as compared to HTTP/1.1.

Gcore CDN supports the HTTP/2 protocol. And our network can transfer content over HTTP/2 even if your servers do not support it.

Gcore CDN specifics:

  • Fast. Average global response time under 30 ms.
  • Powerful. Overall network capacity over 75 Tbps.
  • Global. 90+ points of presence across 5 continents.
  • Competitive. Convenient plans and flat pricing worldwide, with a free plan for smaller projects.

More about the free CDN plan

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In part 1 of this guide, we explained why site speed matters for e-commerce and how you can track your current speed.Now, speed up your page load times with these five techniques.#1 Assess Your Current Site SpeedFirst, check your site’s current performance. Use tools like Google PageSpeed Insights or real user monitoring (RUM) tools. PageSpeed Insights evaluates individual web pages for mobile and desktop performance, providing actionable insights to improve speed and user experience.Here’s an example of how your metrics might look:#2 Adopt Code and Image Optimization TechniquesE-commerce websites often have a huge number of images, videos, and/or animations, which can slow down load times. Since these media are essential, the key is to optimize all heavy components.Compress images and use lazy loading via your website host. Minimize redirects and remove broken links, consulting a technical SEO expert if required. These actions can significantly reduce page weight.#3 Adopt CDNs and Edge ComputingThe majority of online shoppers have purchased from an e-commerce store in another country and an additional 22% plan to in the future. Hosting location impacts speed. The further your servers are physically located from your customers, the higher the latency. So, having servers distributed globally improves your load speed and allows you to deliver great customer experiences, no matter where your customers are located.Imagine that your e-commerce website is hosted on a web server in the US, but you have shoppers from the EU. When shoppers from the US browse your store, they may not experience much latency. But shoppers from Germany will, because of the time it takes their browser to send requests to your US server, wait for the server to process them, and deliver a response. A reliable CDN and edge computing provider caching your website content—images, videos, payment portals and all—at the edge makes for speedy content delivery globally.In addition to shortening the distance between your servers and buyers, CDNs also enable load balancing. Say you’re running a Black Friday sale with traffic surges far beyond your normal quantities. Your CDN provider can distribute the traffic evenly between its network of available servers, preventing any one server from being overworked, thereby improving server response times. So, if your Black Friday surge comes mostly from the New York area, a CDN can push some of that traffic from the New York, NY server to the nearby Manassas, VA and Boston, CT servers. Customers won’t notice a difference since both servers are nearby, but spreading the load means all servers continue to perform optimally.#4 Use Fast Authoritative DNSDNS is like the internet’s phone book, translating human-friendly domain names (like www.example.com) into IP addresses that computers use to find each other. When this translation happens quickly, it reduces the time it takes for a user’s browser to locate your website, leading to faster page load times.#5 Rinse and RepeatSite speed optimization is continuous. The internet changes daily; technology advances and competitors emerge. Don’t get comfortable with your site speed. Continuously track speed scores and make improvements.Website Speed Solutions in One Intuitive PlatformWebsite speed is a game-changer for e-commerce success. A website that loads in under a second is the magic number to boost user experience, slash bounce rates, and skyrocket your e-commerce business’ conversion rates.Stay ahead of your e-commerce competitors by choosing tools and platforms designed with your e-commerce website speed in mind. With 180+ PoPs worldwide and a 200+ Tbps network capacity, Gcore CDN and DNS are ideal speed optimization solutions for global e-commerce sites. Contact us today to discover how we can supercharge your site speed.Explore CDN for e-commerce

What Website Speed Is and Why It Matters for E-commerce Success

Website visitors are more impatient than ever—websites that take longer than three seconds to load lose more than half their visitors. For an e-commerce business, that translates to losing half its potential sales, which is bad news for revenue. In this article, we explain what e-commerce website speed is, how it’s measured, and how you can improve it for better customer retention and higher sales.Why Does Site Speed Matter?Website speed measures the time from when visitors click your link to when they see a fully functioning page. With the surge in e-commerce businesses around the world, buyers have many choices and will quickly abandon slow-loading websites out of frustration. Most customers won’t return to a slow website, and 89% will turn to a faster competitor. Satisfied customers are more likely to recommend your website to others, making high user satisfaction an effective marketing strategy.Just a second—or less—of load time can make the difference between a potential customer purchasing from you or your competitor. Conversion rates drop markedly with every additional second of load time. If your site loads in one second or less, you’re looking at a 3% conversion rate. That almost halves when you add just one second of wait time.That’s not surprising, since churn and bounce rates increase with slower load times, meaning potential buyers either leave your site before interacting and/or don’t return.Page load times also affect search engine optimization (SEO) rankings—your spot on search engine results pages. When buyers search for your products, if you don’t appear at the top, your competitors will—and your customers are more likely to visit their site instead of yours.Evidently, optimizing page load time is a non-negotiable for any e-commerce business.Metrics and Indicators to TrackSpeed can be measured and reflected by either technical or business metrics.Technical IndicatorsGoogle Core Web Vitals are metrics that measure various features contributing to a high-quality page experience. They’re an industry-standard way to measure your technical website load speed.Largest contentful paint (LCP) is the time it takes for the largest content on your site to load. An ideal LCP value is below 2.5 seconds, while above 4 seconds signals a poor page experience.First input delay (FID) is the delay between a user’s interaction (e.g., clicking a button) and the browser’s response. Google considers any FID value below 100 ms good, and above 300 ms poor.Cumulative layout shift (CLS) measures how much your content moves around while loading. Poor CLS can cause users to accidentally click on the wrong buttons.Keep track of the following additional technical metrics:Time to first byte (TTFB) is the time between a browser requesting your webpage and the first byte of data arriving. It often triggers the “reduce initial server response time” message in page speed diagnostics.Time to interactive (TTI) measures the time it takes for your website to become fully interactive. Google considers a TTI of below 5 seconds good, and above 7.3 seconds poor.Round-trip time (RTT) is the time it takes for requests to reach the origin server, be processed, and return to the client.Business MetricsThese metrics give you insights into how your website’s speed impacts sales. Although they’re not a direct speed measurement, speed has a direct impact on them.Conversion rate measures the percentage of your website’s visitors who make a purchase.Engagement time measures how much time customers actively spend on your website, such as browsing products or making a purchase. It’s connected to bounce rate, which is the opposite—how many customers leave your site without engaging at all, often caused by slow loading.Search ranking affects your site’s visibility, traffic, and revenue. Fast load times contribute to better SEO rankings.Explore part 2 of this guide to discover 5 practical tips to speed up your e-commerce website performance.

Improve Your Privacy and Data Security with TLS Encryption on CDN

The web is a public infrastructure: Anyone can use it. Encryption is a must to ensure that communications over this public infrastructure are secure and private. You don’t want anyone to read or modify the data you send or receive, like credit card information when paying for an online service.TLS encryption is a basic yet crucial safeguard that ensures only the client (the user’s device, like a laptop) and server can read your request and response data; third parties are locked out. You can run TLS on a CDN for improved performance, caching, and TLS management. If you want to learn more about TLS and how running it on a CDN can improve your infrastructure, this is the right place to start.What Is TLS Encryption and Why Does It Matter?TLS, transport layer security, encrypts data sent via the web to prevent it from being seen or changed while it’s in transit. For that reason, it’s called encryption in-transit technology. TLS is also commonly called HTTPS when used with HTTP or SSL, as previous versions of the technology were based on it. TLS ensures high encryption performance and forward secrecy. To learn more about encryption, check out our dedicated article.TLS is a vital part of the web because it ensures trust for end users and search engines alike. End users can rest assured that their data—like online banking information or photos of their children—can’t be accessed. Search engines know that information protected by TLS is trustworthy, so they rate it higher than non-protected content.What’s the Connection Between TLS and CDN?A CDN, or content delivery network, helps improve your website’s performance by handling the delivery of your content from its own servers rather than your website’s server. When a CDN uses TLS, it ensures that your content is encrypted as it travels from your server to the CDN and from the CDN to your users.With TLS offloading, your server only needs to encrypt the content for each CDN node, not for every individual user. This reduces the workload on your server.Here’s a simple breakdown of how it works:Your server encrypts the content once and sends it to the CDN.The CDN caches this encrypted content.When a user requests the content, the CDN serves it directly to them, handling all encryption and reducing the need to repeatedly contact your server.Without a CDN, your server would have to encrypt and send content to each user individually, which can slow things down. With a CDN, your server encrypts the content once for the CDN. The CDN then takes over, encrypting and serving the content to all users, speeding up the process and reducing the load on your server.Figure 1: Comparison of how content is served with TLS on the web server (left) vs on CDN (right)Benefits of “Offloading” TLS to a CDNOffloading TLS to a CDN can improve your infrastructure with improved performance, better caching, and simplified TLS management.Increased PerformanceWhen establishing a TLS connection, the client and server must exchange information to negotiate a session key. This exchange involves four messages being sent over the network, as shown in Figure 2. The higher the latency between the two participants, the longer it takes to establish the connection. CDN nodes are typically closer to the client, resulting in lower latency and faster connection establishment.As mentioned above, CDN nodes handle all the encryption tasks. This frees up your server’s resources for other tasks and allows you to simplify its code base.Figure 2: TLS handshakeImproved CachingIf your data is encrypted, the CDN can’t cache it. A single file will look different from the CDN nodes for every new TLS connection, eliminating the CDN benefits (Figure 3). If the CDN holds the certificates, it can negotiate encryption with the clients and collect the files from your server in plaintext. This allows the CDN to cache the content efficiently and serve it faster to users.Figure 3: TLS and CDN caching comparedSimplified TLS ManagementThe CDN takes care of maintenance tasks such as certificate issuing, rotation, and auto-renewal. With the CDN managing TLS, your server’s code base can be simplified, and you no longer need to worry about potential TLS updates in the future.TLS Encryption with Gcore CDNWith the Gcore CDN we don’t just take care of your TLS encryption, but also file compression and DNS lookups. This way, you can unburden your servers from non-functional requirements, which leads to smaller, easier-to-maintain code bases, lower CPU, memory, and traffic impact, and a lower workload for the teams managing those servers.Gcore CDN offers two TLS offloading options:Free Let’s Encrypt certificates with automatic validation, an effective and efficient choice for simple security needsPaid custom certificates, ideal if your TLS setup has more complex requirementsHow to Enable HTTPS with a Free Let’s Encrypt CertificateSetting up HTTPS for your website is quick, easy, and free. First, make sure you have a Gcore CDN resource for your website. If you haven’t created one yet, you can do so in the Gcore Customer Portal by clicking Create CDN resource in the top-right of the window (Figure 4) and following the setup wizard. You’ll be asked to update your DNS records so they point to the Gcore CDN, allowing Gcore to issue the certificates later.Figure 4: Create CDN resourceNext, open the resource settings by selecting your CDN resource from the list in the center (Figure 5).Figure 5: Select the CDN resourceEnable HTTPS in the resource settings, as shown in Figure 6:Select SSL in the left navigationClick the Enable HTTPS checkboxClick Get SSL certificateFigure 6: Get an SSL certificateYour certificate will usually be issued within 30 minutes.Our Commitment to Online SecurityAt Gcore, we’re committed to making the internet secure for everyone. As part of this mission, we offer free CDN and free TLS certificates. Take advantage and protect your resources efficiently for free!Get TLS encryption on Gcore CDN free

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