Anycast is a network addressing method where multiple servers share the same IP address and are located in different global locations. When you make a request, like loading a webpage, the Anycast system routes your request to the nearest server, making the process faster and more reliable than the alternative system—Unicast. In this article, we’ll take a comprehensive look at Anycast, including what it is, why it matters, use cases, and challenges.
What Is Anycast?
Anycast is a network technique that optimizes packet delivery by directing them to any server within a group of servers, a network. Anycast routes responses to requests through the closest available server. If one server is unavailable, the request automatically finds its way to the next closest operational server. Think of how a car’s GPS reroutes you in case of a road closure—you might not even notice it happens, and you still arrive at your destination quickly and smoothly since the GPS can assess the available routes and take the best one each time.
As the image above shows, all servers share the same IP address, and the server nearest to the request source takes charge of routing the packet to the client; that is, the server used is the one with the fewest hops. Hops are the total number of routers that a packet passes through from the server to the end user. This Anycast approach reduces latency and ensures redundancy, making it a valuable asset in network optimization.
Differences Between Anycast and Unicast
Unicast is the alternative to Anycast. Anycast and Unicast routing methods both involve the transmission of packets from a single source to a designated destination. However, their core distinction lies in how they handle the assignment of IP addresses:
- Unicast strictly associates a single IP address with one server, so that each IP corresponds to a unique server. No matter where in the world the end user is, only one server routes content to the end user.
- Anycast assigns a single IP address that is mapped to multiple servers. Since multiple servers share the same IP address, data packets can be directed to the nearest or optimal server within the Anycast group.
Comparing Unicast and Anycast
| Parameter | Unicast | Anycast |
| Number of hops | Hops may be higher because packets are routed to the same geolocation irrespective of the distance between the client and the origin server. | Equal or lower to Unicast number of hops, because BGP routing to access the server with the fewest hops required. |
| Performance | User experience differs across locations; the farther a user is from the server, the slower the performance. | Equally high performance regardless of location. |
| Reliability | There are no servers available for traffic rerouting during overload or downtimes, resulting in unreliability at peak times or in cases of server outage. | In the case of an outage, users are rerouted to alternative servers. |
How Does Anycast Work?
Anycast works by leveraging Border Gateway Protocol (BGP) to announce the same IP address from multiple geographically dispersed locations. When a user sends a request to that IP address, BGP routes it to the nearest server in the Anycast group based on the distance and policies pre-configured by the administrator.
If a server becomes unreachable—perhaps due to a cyberattack or power outage—BGP automatically directs incoming traffic to the next closest and operational server, ensuring high availability and reduced latency.
For example, in figure 3, R1 is the optimal route to a server in London, so in a normal situation R1 will be used. But if the London server goes off-grid per figure 4, BGP will route all client requests via R2 and R3 to and from a server in Chicago (if the Chicago server is available and next closest to the client.)
What Is Border Gateway Protocol (BGP)?
BGP is the core protocol for internet networks to exchange routing information, and is used by Anycast to perform its functions. To understand Anycast fully, we need to first understand BGP.
BGP operates via a routing table, which functions as a comprehensive catalog, containing IP addresses and autonomous system numbers (ASNs.) ASNs are unique identifiers assigned to a network or a group of networks, each managed by a single routing policy and administrator.
How Does Anycast Use BGP?
Anycast leverages the information stored in the BGP routing table to make smart routing decisions. The BGP routing table shows the best routes from all available options. BGP determines which server is the closest in terms of network distance (topological distance within BGP) by referring to the routing table’s data. This selection ensures that packets are directed to the server that offers the shortest route, optimizing efficiency and reducing latency in the process.
Anycast’s effectiveness lies in its ability to make intelligent routing decisions, which result in swifter and more efficient data delivery. This process can be broken down into four key steps:
- Shared IP announcement: Multiple servers announce that they share the same IP address, broadcasting their availability.
- BGP routing: BGP announces IP routes to these servers, which serve as the roadmap for determining the most efficient path to reach these servers.
- Request routing: When a user sends a request, BGP takes charge of directing the response to the nearest server. It considers various factors, such as the number of hops and network settings, to make this decision, ensuring the fastest route.
- Failover mechanism: If a server becomes unavailable or experiences a failure, BGP removes it from the routing table to prevent further announcements. Once the server is back online, BGP automatically reroutes packets to the next available server. This proactive failover mechanism ensures uninterrupted service and minimizes disruptions in data delivery.
Benefits of Anycast
Anycast plays a pivotal role in optimizing various aspects of network operations.
Improved Performance
Anycast can dramatically enhance application performance and availability. By deploying multiple servers with the same IP address across diverse locations, Anycast ensures swift content delivery to end users, regardless of their geographical location. This eliminates the frustrating delays often associated with long-distance data transmission, leading to improved user experiences and higher conversion rates globally.
Availability and Redundancy
Anycast is a robust redundancy mechanism. In scenarios where servers become unavailable due to factors like maintenance, damage, or upgrades, Anycast ensures that clients can still receive requested packets. If one server goes offline, BGP dynamically reroutes traffic to the next closest available server. This results in minimal disruptions, with only a slight increase in latency experienced by the end user, as opposed to downtime without Anycast.
Load Balancing
Anycast is a valuable tool for load balancing, particularly in high-traffic networks. It evenly distributes incoming traffic among several operational servers, preventing the overburdening of any single server. This proactive traffic management minimizes the risk of server failures and high latency, ensuring consistent service quality.
Scalability
As organizations grow and expand, traffic management can become challenging. Anycast offers a simple solution to companies needing to scale by allowing the seamless addition of servers to the existing network. When traffic spikes occur in established locations or when a business expands into new geographic markets, new servers can be integrated into the Anycast group effortlessly and without disruption.
DDoS Protection
Distributed Denial of Service (DDoS) attacks are a significant cybersecurity threat whereby cybercriminals overwhelm a server with excessive traffic with the aim of rendering the server unavailable. With Anycast, if cybercriminals succeed in overwhelming the server(s), BGP can swiftly reroute packets to an alternative, available server.
While Anycast can serve effectively as an initial line of defense against DDoS attacks, it is not a foolproof protection mechanism. Preventing DDoS attacks requires more than rerouting because cyber criminals can choose to attack endpoints and networks instead of servers, at which point the attack will be successful. For comprehensive DDoS defense, it’s best to employ a specialized DDoS protection provider such as Gcore, equipped with the expertise and infrastructure necessary to mitigate DDoS attacks.
What Are The Challenges of Implementing Anycast?
Despite its numerous advantages, Anycast does also have limitations.
Configuring Anycast
Proper configuration of Anycast is essential to harness its full potential. Incorrect setup—perhaps by misconfiguring the routing settings on the servers—can lead to suboptimal routing and service disruptions. Therefore, meticulous planning and management are crucial to ensuring a seamless Anycast implementation that maximizes network performance and reliability.
Operational Complexity
Efficiently implementing Anycast requires considerable expertise: Setup and ongoing maintenance of this intricate infrastructure requires skilled technicians.
Security
At the core of Anycast’s architecture is BGP. BGP’s routing of packets is susceptible to interception by intermediate routers, potentially resulting in Man-in-the-Middle (MITM) attacks.
Who Uses Anycast?
Two major services use Anycast: CDN (content delivery network) providers and DNS (Domain Name System) providers.
- CDN providers: CDN providers leverage Anycast as part of their goal of optimizing the delivery of content over the internet. They strategically position edge servers around the world so that end users get internet content fast, enhancing user experience. HTTP requests from users are directed to the nearest available edge server using Anycast. In the event of a server outage in one location, Anycast seamlessly reroutes traffic to the next operational edge server, maintaining uninterrupted service.
- DNS providers: Anycast plays a crucial role in enhancing the resilience and performance of DNS infrastructure. DNS is responsible for translating human-readable domain names into IP addresses, facilitating internet communication. DNS providers deploy Anycast to maintain multiple geographically distributed instances of a single nameserver. This approach ensures redundancy and high availability. If one instance becomes unavailable, Anycast, coupled with BGP’s dynamic routing capabilities, removes it from the routing table and automatically redirects DNS queries to the next available instance, minimizing disruptions in DNS resolution.
To enjoy the benefits of Anycast explained earlier, opt for a CDN/DNS provider that offers Anycast, such as Gcore. CDN/DNS providers that use Anycast usually state this in public materials. You can also double-check their service-level agreement (SLA) to verify.
Conclusion
Anycast offers incredible benefits, but setting up your own Anycast infrastructure can be complex and costly. That’s where a reliable DNS Anycast provider like Gcore comes in. With an average worldwide latency of just 20ms (12ms in Europe) and 150+ points of presence, Gcore is a leading DNS Anycast provider.
Gcore’s CDN also harnesses the power of Anycast, and soon you’ll be able to enable Anycast settings on global servers (Global Anycast.) As you keep your eyes peeled for updates, you can also get started with Gcore for free right now!
Related articles
Flexible DDoS mitigation with BGP Flowspec
For customers who understand their own network traffic patterns, rigid DDoS protection can be more of a limitation than a safeguard. That’s why Gcore supports BGP Flowspec: a flexible, standards-based method for defining granular filters that block or rate-limit malicious traffic in real time…before it reaches your infrastructure.In this article, we’ll walk through:What Flowspec is and how it worksThe specific filters and actions Gcore supportsCommon use cases, with example rule definitionsHow to activate and monitor Flowspec in your environmentWhat is the BGP Flowspec?BGP Flowspec (RFC 8955) extends Border Gateway Protocol to distribute traffic filtering rules alongside routing updates. Instead of static ACLs or reactive blackholing, Flowspec enables near-instantaneous propagation of mitigation rules across networks.BGP tells routers how to reach IP prefixes across the internet. With Flowspec, those same BGP announcements can now carry rules, not just routes. Each rule describes a pattern of traffic (e.g., TCP SYN packets >1000 bytes from a specific subnet) and what action to take (drop, rate-limit, mark, or redirect).What are the benefits of the BGP Flowspec?Most traditional DDoS protection services react to threats after they start, whether by blackholing traffic to a target IP, redirecting flows to a scrubbing center, or applying rigid, static filters. These approaches can block legitimate traffic, introduce latency, or be too slow to respond to fast-evolving attacks.Flowspec offers a more flexible alternative.Proactive mitigation: Instead of waiting for attacks, you can define known-bad traffic patterns ahead of time and block them instantly. Flowspec lets experienced operators prevent incidents before they start.Granular filtering: You’re not limited to blocking by IP or port. With Flowspec, you can match on packet size, TCP flags, ICMP codes, and more, enabling fine-tuned control that traditional ACLs or RTBH don’t support.Edge offloading: Filtering happens directly on Gcore’s routers, offloading your infrastructure and avoiding scrubbing latency.Real-time updates: Changes to rules are distributed across the network via BGP and take effect immediately, faster than manual intervention or standard blackholing.You still have the option to block traffic during an active attack, but with Flowspec, you gain the flexibility to protect services with minimal disruption and greater precision than conventional tools allow.Which parts of the Flowspec does Gcore implement?Gcore supports twelve filter types and four actions of the Flowspec.Supported filter typesGcore supports all 12 standard Flowspec match components.Filter FieldDescriptionDestination prefixTarget subnet (usually your service or app)Source prefixSource of traffic (e.g., attacker IP range)IP protocolTCP, UDP, ICMP, etc.Port / Source portMatch specific client or server portsDestination portMatch destination-side service portsICMP type/codeFilter echo requests, errors, etc.TCP flagsFilter packets by SYN, ACK, RST, FIN, combinationsPacket lengthFilter based on payload sizeDSCPQuality of service code pointFragmentMatch on packet fragmentation characteristicsSupported actionsGcore DDoS Protection supports the following Flowspec actions, which can be triggered when traffic matches a specific filter:ActionDescriptionTraffic-rate (0x8006)Throttle/rate limit traffic by byte-per-second rateredirectRedirect traffic to alternate location (e.g., scrubbing)traffic-markingApply DSCP marks for downstream classificationno-action (drop)Drop packets (rate-limit 0)Rule orderingRFC 5575 defines the implicit order of Flowspec rules. The crucial point is that more specific announcements take preference, not the order in which the rules are propagated.Gcore also respects Flowspec rule ordering per RFC 5575. More specific filters override broader ones. Future support for Flowspec v2 (with explicit ordering) is under consideration, pending vendor adoption.Blackholing and extended blackholing (eBH)Remote-triggered blackhole (RTBH) is a standardized protection method that the client manages via BGP by analyzing traffic, identifying the direction of the attack (i.e., the destination IP address). This method protects against volumetric attacks.Customers using Gcore IP Transit can trigger immediate blackholing for attacked prefixes via BGP, using the well-known blackhole community tag 65000:666. All traffic to that destination IP is dropped at Gcore’s edge.The list of supported BGP communities is available here.BGP extended blackholeExtended blackhole (eBH) allows for more granular blackholing that does not affect legitimate traffic. For customers unable to implement Flowspec directly, Gcore supports eBH. You announce target prefixes with pre-agreed BGP communities, and Gcore translates them into Flowspec mitigations.To configure this option, contact our NOC at noc@gcore.lu.Monitoring and limitationsGcore can support several logging transports, including mail and Slack.If the number of Flowspec prefixes exceeds the configured limit, Gcore DDoS Protection stops accepting new announcements, but BGP sessions and existing prefixes will stay active. Gcore will receive a notification that you reached the limit.How to activateActivation takes just two steps:Define rules on your edge router using Flowspec NLRI formatAnnounce rules via BGP to Gcore’s intermediate control planeThen, Gcore validates and propagates the filters to border routers. Filters are installed on edge devices and take effect immediately.If attack patterns are unknown, you’ll first need to detect anomalies using your existing monitoring stack, then define the appropriate Flowspec rules.Need help activating Flowspec? Get in touch via our 24/7 support channels and our experts will be glad to assist.Set up GRE and benefit from Flowspec today
Tuning Gcore CDN rules for dynamic application data caching
Caching services like content delivery networks (CDNs) can be a solid addition to your web stack. They lower response latency and improve user experience while also helping protect your origin servers through security features like access control lists (ACLs) and traffic filtering. However, if you’re running a highly dynamic web service, a misconfigured CDN might lead to the delivery of stale or, in the worst case, wrong data.If you’re hosting a dynamic web service and want to speed it up, this guide is for you. It explains the common issues dynamic services have with CDNs and how to solve them with Gcore CDN.How does dynamic data differ from static data?There are two main differences between static and dynamic data:Change frequency: Dynamic data changes more often than static data. Some websites stay the same for weeks or months; others change multiple times daily.Personalized responses: Static systems deliver the same response for a given URL path. Dynamic systems, by contrast, can generate different responses for each user, based on parameters like authentication, location, session data, or user preferences.Now, you might ask: Aren’t static websites simply HTML pages while dynamic ones are generated on-the-fly by application servers?It depends.A website consisting only of HTML pages might still be dynamic if the pages are changed frequently, and an application server that generates HTML responses can serve the same HTML forever and always provide everyone with the same content for a URL. The CDN network doesn’t know how you create the HTML. It only sees the finished product and decides how long it should cache it. You need to decide on a case-by-case basis.How do cache rules affect dynamic data?When using a CDN, you have to define rules that govern the caching of your data. If you consider this data dynamic, either because it changes frequently or because you deliver user-specific responses, those rules can drastically impact the user experience, ranging from the delivery of stale data to completely wrong data.Cache expirationFirst, consider cache expiration time. With Gcore CDN, you have two options:Let your origin server control it. This is ideal for dynamic systems using application servers because it gives you precise control without needing to adjust Gcore settings.Let Gcore CDN control it. This works well for static HTTP servers delivering HTML pages that change often. If you can’t modify the server’s cache configuration, using Gcore’s settings is easier.No matter which method you choose, understand what your users consider “stale” and set the expiration time accordingly.Query string handlingNext, decide how Gcore CDN should handle URL query parameters. Ignoring them can improve performance—but for dynamic systems that use query strings for server-side sorting, filtering, or pagination, this can break functionality.For example, a headless CMS might use: https://example.com/api/posts?sort=asc&start=99If the CDN ignores the query string, it will always deliver the cached response, even if new parameters are requested. So, make sure to disable the Ignore query string parameters setting when necessary.Cookie bypassingCookies are often used for session handling. While ignoring cookies can boost performance, doing so risks breaking applications that rely on them.For example: https://example.com/api/users/profileIf this endpoint relies on a session cookie, caching without considering the cookie will serve the same user profile to everyone. Be sure to disable “Ignore cookies” if your server uses them for authentication or personalization.Cache key customizationIf you need more detailed control over the caching, you can modify the cache key generation. This key defines the mapping of a request to a cache entry and allows you to manage the granularity of your caching.The Gcore Customer Portal offers basic customization functionality, and the support team can help with advanced rules. For example, adding the request method (e.g., GET, HEAD, POST, etc.) to your cache key ensures a single URL has a dedicated cache entry for each method instead of using one for all.GraphQL considerationsMost GraphQL implementations only use POST requests and include the GraphQL query in the request body. This means every GraphQL request will use the same URL and the same method, regardless of the query. Gcore CDN doesn’t check the request body when caching, so every query will result in the same cache key and override each other.To make sure the CDN doesn’t break your API, turn off caching for all your GraphQL endpoints.Path-based CDN rules for hybrid contentIf your application serves both static and dynamic content across different paths, Gcore CDN rules offer a powerful way to manage caching more granularly.Using the CDN rules engine, you can create specific rules for individual file paths or extensions. This allows you to apply dynamic-appropriate settings—like disabling caching or respecting cookies—only to dynamic endpoints (e.g., /api/**), while using more aggressive caching for static assets (e.g., /assets/**, /images/**, or /js/**).This path-level control delivers performance gains from CDN caching without compromising the correctness of dynamic content delivery.SummaryUsing a CDN is an easy way to improve your site’s performance, and even dynamic applications can benefit from CDN caching when configured correctly. Check that:Expiration times reflect real-world freshness needsQuery strings and cookies aren’t ignored if they affect the responseCache keys are customized where neededGraphQL endpoints are excluded from cachingCDN rules are used to apply different settings for dynamic and static pathsWith the right setup, you can safely speed up even the most complex applications.Explore our step-by-step guide to setting rules for particular files in Gcore CDN.Discover Gcore CDN
How AI is reshaping the future of interactive streaming
Interactive streaming is entering a new era. Artificial intelligence is changing how live content is created, delivered, and experienced. Advances in real-time avatars, voice synthesis, deepfake rendering, and ultra-low-latency delivery are giving rise to new formats and expectations.Viewers don’t want to be passive audiences anymore. They want to interact, influence, and participate. For platforms that want to lead, the stakes are growing: innovate now, or fall behind.At Gcore, we support this shift with global streaming infrastructure built to handle responsive, AI-driven content at scale. This article explores how real-time interactivity is evolving and how you can prepare for what’s next.A new era for live contentStreaming used to mean watching someone else perform. Today, it’s becoming a conversation between the creator and the viewer. AI tools are making live content more reactive and personalized. A cooking show host can take ingredient requests from the audience and generate live recipes. A language tutor can assess student pronunciation and adjust the lesson plan on the spot. These aren’t speculative use cases—they’re already being piloted.Traditional cameras and presenters are no longer required. Some creators now use entirely digital hosts, powered by motion capture and generative AI. They can stream with multiple personas, switch backgrounds on command, or pause for mid-session translations. This evolution is not about replacing humans but creating new ways to engage that scale across time zones, languages, and platforms.Creating virtual influencersVirtual influencers are digital characters designed to build audiences, promote products, and hold conversations with followers. Unlike human influencers, they don’t get tired, change jobs, or need extensive re-shoots when messaging changes. They’re fully programmable, and the most successful ones are backed by teams of writers, animators, and brand strategists.For example, a skincare company might launch a virtual influencer with a consistent tone, recognizable look, and 24/7 availability. This persona could host product tutorials in the morning, respond to DMs during the day, and livestream reactions to customer feedback at night—all in the local language of the audience.These characters are not limited to influencer marketing. A virtual celebrity might appear as a guest at a live product launch or provide commentary during a sports event. The point is consistency, scalability, and control. Gcore’s global delivery network ensures these digital personas perform without delay, wherever the audience is located.Real-time avatars and AI-generated personasReal-time avatars use motion capture and emotion detection to mimic human behavior with digital models. A fitness instructor can appear as a stylized avatar while tracking their own real movements. A virtual talk show host can gesture, smile, or pause in response to viewer comments. These avatars do more than just look the part—they respond dynamically.AI-generated personas build on this foundation with language generation and decision-making. For instance, an edtech company could deploy a digital tutor that asks learners comprehension questions and adapts its tone based on their engagement level. In entertainment, a music artist might perform live as a virtual character that reflects audience mood through color shifts, dance patterns, or facial expression.These experiences require ultra-low latency. If the avatar lags, the illusion collapses. Gcore’s infrastructure supports the real-time input-output loop needed to make digital characters feel present and responsive.Deepfake technology for creative storytellingDeepfakes are often associated with misinformation, but the same tools can be used to build engaging, high-integrity content. The technology enables face-swapping, voice cloning, and character animation, all of which are powerful in live formats.A museum might use deepfake avatars of historical figures for interactive educational sessions. Visitors could ask questions, and Abraham Lincoln or Golda Meir might respond with historically grounded answers in real time. A brand could create a fictional spokesperson who evolves over time, appearing in product demos, ads, and livestreams. Deepfake technology also allows multilingual content without re-recording—the speaker’s lip movements and tone are modified to match each language.These applications raise legitimate ethical questions. Gcore’s streaming infrastructure includes controls to ensure the source and integrity of AI-generated content are traceable and secure. We provide the technical foundation that enables deepfake use cases without compromising trust.Synthetic voices and personalized audioAudio is often overlooked in discussions about AI streaming, but it’s just as important as video. Synthetic voices today can express subtle emotions and match speaking styles. They can whisper, shout, pause for dramatic effect, and even mimic regional accents.Let’s consider a news platform that offers interactive daily briefings. Viewers choose their preferred language, delivery style (casual, serious, humorous), and even the voice profile. The AI generates a personalized broadcast on the fly. In gaming, synthetic characters can offer encouragement, warn about strategy mistakes, or narrate progress—all without human voice actors.Gcore’s streaming infrastructure ensures that synthetic voice outputs are tightly synchronized with video, so users don’t experience out-of-sync dialogue or lag during back-and-forth exchanges.Increasing interactivity through feedback and participationInteractivity in streaming now goes far beyond comments or emoji reactions. It includes live polls that influence story outcomes, branching narratives based on audience behavior, and user-generated content layered into the broadcast.For example, a live talent show might allow viewers to suggest challenges mid-broadcast. An online classroom could let students vote on the next topic. A product launch might include a real-time Q&A where the host pulls questions from chat and answers them in the moment.All of these use cases rely on real-time data processing, behavior tracking, and adaptive rendering. Gcore’s platform handles the underlying complexity so that creators can focus on building experiences, not infrastructure.Why low latency is criticalInteractive content only works if it feels immediate. A delay of even a second can break immersion, especially when users are trying to influence the outcome or receive a response. Low latency is essential for real-time gaming, sports, interviews, and educational formats.A live trivia game with hundreds of participants won’t retain users if there’s a lag between the question appearing and the timer starting. A remote surgery training session won’t work if the avatar’s responses trail behind the mentor’s instructions. In each of these cases, timing is everything.Gcore Video Streaming minimizes buffering, supports high-resolution streams, and synchronizes data flows to keep participants engaged. Our infrastructure is built to support high-throughput, globally distributed audiences with the responsiveness that interactive formats demand.Preparing for what’s nextAI-generated content is no longer a novelty. It’s becoming a standard feature of modern streaming strategies. Whether you’re building a platform that features virtual influencers, immersive avatars, or interactive educational streams, the foundation matters. That foundation is infrastructure.If you’re planning the next generation of live content, we’re ready to help you bring it to life. At Gcore, we provide the performance, scale, and security to launch these experiences with confidence. Our streaming solutions are designed to support real-time content generation, audience interaction, and global delivery without compromise.Want to see interactive streaming in action? Learn how fan.at used Gcore Video Streaming to deliver ultra-low-latency streams and boost fan engagement with real-time features.Read the case study
What are captions and subtitles, and how do they work?
Subtitles and captions are essential to consuming video content today. But how do they work behind the scenes?Creating subtitles and captions involves a five-step process to ensure that your video’s spoken and auditory content is accurately and effectively conveyed. The five steps are transcription, correction, synchronization/spotting, translation, and simulation/display on screen.The whole process is usually managed using specialized subtitle or caption creator software.In this blog, we explain the five steps in more detail, what the end user sees, and how to choose the right caption/subtitle service for your needs.Step 1: TranscriptionSpoken content is transformed into a text-based format. Formats are different ways to implement the textual elements, depending on technical needs.Transcription creates the raw materials that will be refined in stages 2–4.Step 2: CorrectionCorrection enhances readability by improving the textual flow. Punctuation, grammar, and sentence structure are adjusted so that the user’s reading experience is seamless and doesn’t detract from the content.Step 3: Synchronization/spottingNext, the text and audio are aligned precisely. Each caption or subtitle’s timing is adjusted so it appears and disappears at the correct moment.Step 4: TranslationTranslation is required for content intended for consumption in multiple languages. During this stage, it’s important to consider format requirements and character limitations. For example, a caption that fits on two lines in English might require three in Spanish, and so in Spanish, one caption becomes two. As a result, additional synchronization might be necessary.Step 5: Simulation/display on screenFinally, the captions or subtitles need to be integrated onto the end user’s screen. Formatting issues might arise at this stage, requiring tweaks for an optimal user experience.How does the end user see subtitles and captions?After the technical process of creating captions and subtitles, the next step is understanding how these elements appear to the end user. The type of captions you choose can greatly impact the user experience, especially when considering accessibility, engagement, and clarity. Below, we break down the different options available and how they serve different viewing scenarios.Open captions: These are always visible to viewers and are a fixed part of the video. They’re popular, for example, for video installations in museums and employee training videos—cases where maximum accessibility is the key consideration when it comes to captions and/or subtitles.Closed captions: Viewers can turn these on or off based on preference. For instance, an online course might offer this feature, allowing learners to choose how to consume the content. Students could opt temporarily to turn on closed captions to note the spelling of a new term introduced during the course.Real-time captions: These are great for live events like webinars, where the text appears almost simultaneously as the words are spoken. They keep the audience engaged in real time without missing out on crucial points. For example, ambient noise like chatter in a sports bar might obscure commentary on a live TV basketball game. Real-time captions allow viewers to benefit from near-live commentary regardless of the bar’s noise levels or if the TV’s sound is muted.Burned-in subtitles: These are etched onto the video and cannot be turned off. A promotional video targeting a multilingual audience might use this feature so that everyone understands the message, regardless of their language preference.What to look for in captioning and subtitling servicesTo deliver high-quality captions and subtitles, it's important to choose a provider that offers key features for accuracy, efficiency, and audience engagement.Original language transcription: Accurate documentation of every spoken word in your video for unrivaled accuracy.Tailored translation: Localized content that integrates translations with cultural relevance, increasing resonance with diverse audiences.Alignment synchronization: Time-annotated subtitles, matching words perfectly to the on-screen action.Automatic SRT file generation: A simplified subtitling and captioning process through effortless file creation for a better user experience.Transform your videos with cutting-edge captions and subtitles from GcoreNo matter your video content needs, it’s essential to be aware of the best type of captions and subtitles for your audience’s needs. Choosing the right format ensures a smoother viewing experience, better accessibility, and stronger engagement across every platform.Gcore Video Streaming offers subtitles and closed captions to enhance users’ experience. Each feature within the subtitling and captioning toolkit is crafted to expand your video content’s reach and impact, catering to a multitude of use cases. Embedding captions is quick and easy, and AI-automated speech recognition also saves you time and money.Try Gcore's automated subtitle and caption solution for free
Why captions and subtitles are essential for video engagement
From TikToks on silent commutes to training videos in noisy offices, silent viewing is now standard. Captions and subtitles aren’t just accessibility features anymore. They’re essential for user engagement, global reach, and video performance.This article explores why captions and subtitles matter and how they boost engagement with your videos, providing a better user experience for your audience. If you want to know how captions and subtitles work, we’ve got an article for that too.How subtitles and captions improve your video performanceSubtitles are now widely used across platforms and age groups. For many younger viewers, reading along while watching is second nature, especially on social media. For others, subtitles are a practical solution: watching videos in public spaces, scrolling during breaks, or learning on the go—all without needing sound.Captions offer tangible benefits across four key areas:Engagement and comprehension: Improve clarity in movies, boost understanding in online courses, and increase focus in business content.Accessibility and inclusion: Make content available to hard-of-hearing users and break language barriers for global audiences.SEO and discoverability: Search engines can crawl subtitle text, making your video content more findable, even when autoplayed without sound.Silent usability: Your content works in all environments, from crowded trains to quiet offices.Captions have shifted from niche to norm, helping creators reach more people, boost retention, and deliver clearer messages.Common challenges and their solutionsImplementing captions at scale poses three major challenges: cost, delay, and accuracy. Here's why these challenges exist and how Gcore Video Streaming can help you overcome them at the click of a button.CostInvesting in high-quality transcriptions can be a financial burden, especially for smaller players in online education. Specialized expertise is required for accurate educational content, and human oversight adds ongoing labor costs. Transcription is a recurring expense that grows with multiple languages or regulatory compliance.Gcore scalable AI-powered transcription services reduce reliance on costly manual processes, offering affordable, multi-language support with built-in compliance features, making transcription cost-effective for all budgets.Delay/latencyIn live events, even slight delays in captioning can disengage audiences. For example, in a Formula One race, missing real-time commentary on pit stops or track conditions can leave viewers confused or frustrated. Lagging captions fail to keep pace with the action, breaking immersion.Real-time AI ASR (automatic speech recognition) from Gcore minimizes captioning delay, so that live captions sync perfectly with events, keeping viewers fully engaged without lag.AccuracyA small text error in captions can distort the message and harm reputation. Errors in MOOCs or corporate webinars risk undermining credibility and discouraging future participation. Precision is critical to maintain trust and clarity.Gcore leverages advanced AI models fine-tuned for domain-specific vocabulary and includes automated quality checks, drastically reducing errors and preserving message integrity across all video content.Enhance your video content with Gcore AI-powered caption and subtitles toolsCaptions are now a strategic content layer, not just an accessibility checkbox. With video now the dominant format across marketing, education, and entertainment, it's critical to implement captions efficiently, affordably, and at scale.Gcore’s AI-powered Video Streaming lets you generate accurate, real-time captions across multiple languages with minimal developer effort. Built-in AI ASR (automatic speech recognition) means your captions stay synchronized even during fast-paced live events. Whether you’re running an LMS, hosting global events, or publishing OTT content, Gcore Video Streaming helps you scale captions with speed and precision.Request a demo of Gcore AI ASR
How to cut egress costs and speed up delivery using Gcore CDN and Object Storage
If you’re serving static assets (images, videos, scripts, downloads) from object storage, you’re probably paying more than you need to, and your users may be waiting longer than they should.In this guide, we explain how to front your bucket with Gcore CDN to cache static assets, cut egress bandwidth costs, and get faster TTFB globally. We’ll walk through setup (public or private buckets), signed URL support, cache control best practices, debugging tips, and automation with the Gcore API or Terraform.Why bother?Serving directly from object storage hits your origin for every request and racks up egress charges. With a CDN in front, cached files are served from edge—faster for users, and cheaper for you.Lower TTFB, better UXWhen content is cached at the edge, it doesn’t have to travel across the planet to get to your user. Gcore CDN caches your assets at PoPs close to end users, so requests don’t hit origin unless necessary. Once cached, assets are delivered in a few milliseconds.Lower billsMost object storage providers charge $80–$120 per TB in egress fees. By fronting your storage with a CDN, you only pay egress once per edge location—then it’s all cache hits after that. If you’re using Gcore Storage and Gcore CDN, there’s zero egress fee between the two.Caching isn’t the only way you save. Gcore CDN can also compress eligible file types (like HTML, CSS, JavaScript, and JSON) on the fly, further shrinking bandwidth usage and speeding up file delivery—all without any changes to your storage setup.Less origin traffic and less data to transfer means smaller bills. And your storage bucket doesn’t get slammed under load during traffic spikes.Simple scaling, globallyThe CDN takes the hit, not your bucket. That means fewer rate-limit issues, smoother traffic spikes, and more reliable performance globally. Gcore CDN spans the globe, so you’re good whether your users are in Tokyo, Toronto, or Tel Aviv.Setup guide: Gcore CDN + Gcore Object StorageLet’s walk through configuring Gcore CDN to cache content from a storage bucket. This works with Gcore Object Storage and other S3-compatible services.Step 1: Prep your bucketPublic? Check files are publicly readable (via ACL or bucket policy).Private? Use Gcore’s AWS Signature V4 support—have your access key, secret, region, and bucket name ready.Gcore Object Storage URL format: https://<bucket-name>.<region>.cloud.gcore.lu/<object> Step 2: Create CDN resource (UI or API)In the Gcore Customer Portal:Go to CDN > Create CDN ResourceChoose "Accelerate and protect static assets"Set a CNAME (e.g. cdn.yoursite.com) if you want to use your domainConfigure origin:Public bucket: Choose None for authPrivate bucket: Choose AWS Signature V4, and enter credentialsChoose HTTPS as the origin protocolGcore will assign a *.gcdn.co domain. If you’re using a custom domain, add a CNAME: cdn.yoursite.com CNAME .gcdn.co Here’s how it works via Terraform: resource "gcore_cdn_resource" "cdn" { cname = "cdn.yoursite.com" origin_group_id = gcore_cdn_origingroup.origin.id origin_protocol = "HTTPS" } resource "gcore_cdn_origingroup" "origin" { name = "my-origin-group" origin { source = "mybucket.eu-west.cloud.gcore.lu" enabled = true } } Step 3: Set caching behaviorSet Cache-Control headers in your object metadata: Cache-Control: public, max-age=2592000 Too messy to handle in storage? Override cache logic in Gcore:Force TTLs by path or extensionIgnore or forward query strings in cache keyStrip cookies (if unnecessary for cache decisions)Pro tip: Use versioned file paths (/img/logo.v3.png) to bust cache safely.Secure access with signed URLsWant your assets to be private, but still edge-cacheable? Use Gcore’s Secure Token feature:Enable Secure Token in CDN settingsSet a secret keyGenerate time-limited tokens in your appPython example: import base64, hashlib, time secret = 'your_secret' path = '/videos/demo.mp4' expires = int(time.time()) + 3600 string = f"{expires}{path} {secret}" token = base64.urlsafe_b64encode(hashlib.md5(string.encode()).digest()).decode().strip('=') url = f"https://cdn.yoursite.com{path}?md5={token}&expires={expires}" Signed URLs are verified at the CDN edge. Invalid or expired? Blocked before origin is touched.Optional: Bind the token to an IP to prevent link sharing.Debug and cache tuneUse curl or browser devtools: curl -I https://cdn.yoursite.com/img/logo.png Look for:Cache: HIT or MISSCache-ControlX-Cached-SinceCache not working? Check for the following errors:Origin doesn’t return Cache-ControlCDN override TTL not appliedCache key includes query strings unintentionallyYou can trigger purges from the Gcore Customer Portal or automate them via the API using POST /cdn/purge. Choose one of three ways:Purge all: Clear the entire domain’s cache at once.Purge by URL: Target a specific full path (e.g., /images/logo.png).Purge by pattern: Target a set of files using a wildcard at the end of the pattern (e.g., /videos/*).Monitor and optimize at scaleAfter rollout:Watch origin bandwidth dropCheck hit ratio (aim for >90%)Audit latency (TTFB on HIT vs MISS)Consider logging using Gcore’s CDN logs uploader to analyze cache behavior, top requested paths, or cache churn rates.For maximum savings, combine Gcore Object Storage with Gcore CDN: egress traffic between them is 100% free. That means you can serve cached assets globally without paying a cent in bandwidth fees.Using external storage? You’ll still slash egress costs by caching at the edge and cutting direct origin traffic—but you’ll unlock the biggest savings when you stay inside the Gcore ecosystem.Save money and boost performance with GcoreStill serving assets direct from storage? You’re probably wasting money and compromising performance on the table. Front your bucket with Gcore CDN. Set smart cache headers or use overrides. Enable signed URLs if you need control. Monitor cache HITs and purge when needed. Automate the setup with Terraform. Done.Next steps:Create your CDN resourceUse private object storage with Signature V4Secure your CDN with signed URLsCreate a free CDN resource now
Subscribe to our newsletter
Get the latest industry trends, exclusive insights, and Gcore updates delivered straight to your inbox.