Radar has landed - discover the latest DDoS attack trends. Get ahead, stay protected.Get the report
Under attack?

Products

Solutions

Resources

Partners

Why Gcore

  1. Home
  2. Developers
  3. Why is HTTP not secure? The difference between HTTP and HTTPS

Why is HTTP not secure? The difference between HTTP and HTTPS

  • By Gcore
  • February 28, 2023
  • 12 min read
Why is HTTP not secure? The difference between HTTP and HTTPS

HTTP, also known as Hypertext Transfer Protocol, serves as a language for your browser and web server to communicate over the internet. Every action on the Internet, from searching for recipes to online equity trading—you can do it thanks to HTTP data transfer. Although it is good to know how important HTTP is for successful data communication on the World Wide Web, it has one significant flaw: it is not secure. That’s where HTTPS (Hypertext Transfer Protocol Secure) comes into play. HTTPS is a secure protocol that uses encryption to protect the data transmitted between your browser and the server.

In this article, we’ll compare and contrast the differences between HTTP and HTTPS. Additionally, you’ll learn about the basics of HTTP and why it is not secure. By the time you finish reading, you will fully understand the importance of using HTTPS to secure your website and application.

Key points about HTTP

HTTP is a communication protocol. It enables the exchange of information between clients and servers over the internet, using a request-response model where the client (typically a web browser) sends an HTTP request to the server, and the server responds with an HTTP response.

For example, once you visit a website and type the URL in the browser, the browser sends an HTTP request to the server, which then sends back the requested web page.

HTTP is a stateless protocol. The protocol itself does not retain any information about previous requests—it doesn’t “remember” at end points and therefore each request from the client is treated as new. That being said, services using HTTP require the ability to associate multiple requests from the same browser and cookies function as unique identifiers stored in browsers to help applications retrieve session data.

For example, when you bypass entering login credentials while visiting the same site repeatedly—that’s a cookie in action (and HTTP is transferring that info unencrypted, which we address in the next section).

HTTP is a text-based protocol. HTTP uses a set of standardized messages to facilitate communication between clients and servers. These messages include HTTP methods (such as GET, POST, PUT, and DELETE) and status codes (such as “200 OK,” “404 Not Found,” and “500 Internal Server Error”). We’ll dive into these concepts in more detail later.

For example, when you click a link on a web page, the browser sends an HTTP GET request to the server to retrieve the linked page, and the server responds with a 200 OK status code and the HTML for the new page.

How does HTTP work?

It works by following a set of rules for formatting messages that are sent between the client (e.g. a web browser) and the server that hosts the requested web page. Here’s how:

  1. A client sends an HTTP request to the web server. When a user enters a website address (URL) and presses “enter” on their device, the client sends an HTTP request to the web server. The request contains specific details about the requested resource, such as the type of request (e.g., GET, POST), headers (metadata about the request), and a message body (optional).
  2. The web server receives the request. The server processes it, and sends back an HTTP response to the client. The response contains information about the requested resource, such as the HTTP version, status code, headers (metadata about the response), and a message body (optional).
  3. The client receives the response. It now renders the content in the browser window.

For instance, say you’re planning a movie night with friends and you’re interested in checking out some reviews for the latest releases. While connected to the internet, you might type in “http://imdb.com” into your browser’s address bar, and the browser will do the rest, connecting to the server and returning the web page to you.

What is HTTP request and response?

An HTTP request is a message generated by the client (usually your browser) that is sent to the server. For instance, if you search for a “reliable CDN at an affordable price” on Google, you might click on one of the websites in the search results. Once you click on that link, your browser generates an HTTP request for you to visit the site and get that information.

Here are the following components in the HTTP request:

  • HTTP method. This is the type of request that a browser (client) sends to the server to initiate an action. The most commonly used HTTP methods are GET, POST, PUT, DELETE and PATCH. Each method has a specific purpose and can perform different types of operations on the server. For example, when you open a website about CDNs, you send a GET request. It’s called “get” because such a request helps to get the content of the website.
  • URL. This stands for “uniform resource locator” and it refers to the address of the page you are trying to access. For example, you may visit the https://gcore.com address because we provide a CDN.
  • Resource path. The part of a URL that identifies a specific resource on a server. This portion of the URL comes after the domain name and any subdirectories. For example, in the URL “https://gcore.com/cdn/gaming,” the resource path is “/cdn/gaming.” The server uses the resource path to locate and retrieve the requested resource, such as a web page, an image, or any other data type.
  • HTTP protocol version. This is a number indicating the version of the HTTP protocol being used for a particular request or response. The HTTP protocol has gone through several versions, including HTTP/0.9, HTTP/1.0, HTTP/1.1, HTTP/2 and HTTP/3. Each version has its own features and improvements over the previous versions.
  • Request headers. These are a list of additional details included in an HTTP request to provide more context and information about the request being made. For example, it can include the type of browser being used, the language preferences of the user, and the type of content being requested.
  • HTTP body. This is the optional data that your browser sends as part of the HTTP request. The HTTP body might contain HTML, JSON, XML, or any other type of content that the client wants to send.

In this example, the client uses the GET method with index.html as the resource path for the URL www.example.com with HTTP/1.1 protocol version. This also includes request headers that provide more information such as the type of browser (Mozilla/5.0) and what language and type of content.

Now that you’re familiar with HTTP requests, let’s discuss what HTTP response is.

An HTTP response is the message that a server sends to a client after receiving an HTTP request. It contains the data that the client requested, such as a web page or a file, along with additional information such as the status of the request and any headers. The response is typically sent using the HTTP protocol and can be customized based on the specific request from the client.

HTTP responses generally consist of the following information:

  • HTTP protocol version. Same with HTTP request, it indicates what protocol version was being used for a certain request or response. The standard versions are HTTP/1.1, HTTP/2 and HTTP/3.
  • HTTP status code. The HTTP status code is a three-digit code that a server sends back to the client in response to its request. This code indicates the success, failure, or other status of the request. For example, the “200 OK” status means that the request succeeded.
  • Status message. A server generates an HTTP response and sends it to a client with the purpose of fulfilling the client’s request for a resource, notifying the client that the requested action has been completed, or indicating that an error occurred during the processing of the request.
  • Response headers. An HTTP response header is a section of a network packet that a web server transmits to a web browser or client device in response to an HTTP request. Its purpose is to provide additional information about the server’s response and the requested resource. The header also facilitates the transfer of web content and other web-based data from the server to the browser of the end-user who requested it during web communications.

In this example, the response headers indicate that the server responded with an HTTP 200 OK status code on November 15, 2022 at 9:12:31 GMT. It says here that the server is running Apache version 2.4.6 (CentOS). Then, based on the response, the content type is text/html, telling us that the response body (which is the content) contains an HTML code. From here, it tells us that the content length is 1274 bytes, indicating the overall size of the content.

Why is HTTP not secure?

HTTP does not encrypt data during client-to-server communication, which means that any data transmitted over HTTP is sent in plain text without any encryption or security mechanisms. As a result, it can be intercepted and read by anyone with access to the network traffic, including cybercriminals. Additionally, HTTP does not provide any authentication, making it vulnerable to man-in-the-middle attacks. Attackers can eavesdrop on communication between a server and a client, resulting in the theft of personal information such as login credentials and credit card numbers.

For instance, say you set up an e-commerce website that sells shoes and you take online payments. If your website uses HTTP, chances are high that users’ credentials and other account details can be easily intercepted and stolen by cybercriminals.

Therefore, using HTTP on a website or application can indeed lead to various security risks and potential losses, including data theft, legal liabilities and negative impact on business revenue. Here are just a few examples of the consequences possible when relying on HTTP:

Consequences of Using HTTPPotential Losses
Loss of customer trustCustomers may lose trust in the business due to the lack of security on the website. This will lead them to take their business elsewhere.
Data breachesUsing HTTP can put sensitive customer information at risk of being stolen by hackers. This can result in legal issues, fines, and a damaged reputation.
SEO disadvantagesWebsites using HTTP are likely to rank lower in search results compared to HTTPS websites. This can result in decreased website traffic and revenue.
Liability issuesIf a data breach occurs on a website using HTTP, the business owner may be held liable for damages, fines, and legal fees.
Lost revenueData breaches and loss of customer trust directly translate to lost revenue for the business.

How do I know if a website is secure?

There are two easy steps to check if your site is secure.

  1. Check the URL of the website in the address bar. If the beginning of the URL says “http” and not “https”—for example, “http://example.com”—it means that your connection to the site is not secure. This lack of encryption can potentially compromise the security of user data.
  1. Check the security status symbol. On the web address bar, there are symbols that tell us the security of the connection. As an example, with Google Chrome, a padlock icon typically indicates a secure connection, while a not secure icon indicates an unsafe connection. The Info icon may appear in different contexts, such as when displaying additional information about the website or if it’s not secure.

Once you become aware of the security symbols in web browsers, it’s easier to distinguish whether a website is secure. If you own a website and it’s still using HTTP, it’s highly recommended to switch to HTTPS to improve security for potential customers.

What is HTTPS?

HTTPS, short for Hypertext Transfer Protocol Secure, is a more secure version of HTTP. Unlike HTTP, HTTPS encrypts the communication between a web browser and a website, making it more difficult for hackers to eavesdrop, tamper with, or forge data.

This enhanced security makes HTTPS the preferred protocol for online transactions, including online banking and e-commerce, where sensitive information like credit card numbers, passwords, and personal details are transmitted over the internet.

By encrypting data and verifying website identity, HTTPS provides a safe way for users to share and receive information online without worrying about the security of their data.

How does HTTPS work?

HTTPS secures communication between the client and server using asymmetric encryption, a significant improvement over HTTP’s plain text. The encryption protocol used in HTTPS is called Transport Layer Security (TLS). In other words, when a website uses HTTPS, it signifies that the TLS standard is being used to encrypt the data being transmitted between parties. In order to do this, a valid SSL certificate should be installed on the server. From that point, a website can switch from HTTP to HTTPS and activate the lock icon in the address bar.

At its core, TLS provides three key services: encryption, authentication, and data integrity.

  • Encryption. TLS uses encryption to protect data transmitted between clients (e.g., a browser or a native app) and servers. With TLS encryption, plaintext data is transformed into an unreadable text (called ciphertext) that only those with the secret key can access or decrypt. This helps to keep the data secure and protected from unauthorized users.
  • Authentication. TLS assists in confirming the server and the client identity verification. This is crucial, since it makes sure that the client is speaking with the correct server and not an imposter who might try to steal information.
  • Data integrity. TLS aids in preventing data modification or tampering while it is being transmitted. This proves that the information sent by servers and received by clients is accurate and hasn’t been changed in any way.

What are the benefits of using HTTPS?

As you continue reading and learn more about how HTTPS works, you may be curious about the benefits of using it as either a website owner or a regular user. Is it really worth it to switch from HTTP to HTTPS? And what advantages does HTTPS bring to the table? Here are the benefits:

  1. Data encryption and integrity. HTTPS uses encryption to protect sensitive data that users send and receive on a website, such as login credentials or credit card information. It also ensures data integrity where the data being transmitted between the user’s browser and the web server has not been tampered with or altered during transmission. This can help prevent hackers from intercepting or stealing this data.
  2. Authentication. HTTPS verifies that the website that a user is visiting is the authentic website and not an impostor. This can help prevent phishing attacks and build trust with visitors.
  3. Improved SEO. Google uses HTTPS as a ranking signal, so websites that use HTTPS may rank higher in search results than those that don’t.
  4. Regulatory compliance. Many industries have regulatory requirements for data security and privacy, and using HTTPS can help meet these requirements.
  5. Boost brand reputation. Alert signs for non-HTTPS websites are displayed by popular web browsers like Chrome and Firefox, which may discourage visitors and damage a website’s credibility. These warnings can be avoided by using HTTPS.

HTTP vs. HTTPS—What’s the difference?

Both HTTP and HTTPS are protocols used for transferring data between web browsers and web servers. However, the main difference between the two is the level of security they offer. HTTPS uses SSL/TLS protocols to authenticate both the web browser and the web server, ensuring that data transmitted between them is encrypted and secure. In contrast, HTTP doesn’t use any encryption protocol, leaving data vulnerable to interception and unauthorized access.

Now that you have learned about the benefits of HTTPS and the potential drawbacks of using HTTP, let’s compare the two in real-life situations to understand how they can differ in impacting your business.

FeatureHTTPHTTPSReal-life example
Data SecurityNot secure, as data is transmitted in plain textSecure, as data is encrypted between the web browser and the web serverWithout HTTPS, sensitive data such as customer login credentials and payment details are vulnerable to interception and theft by hackers. For example, a business that processes credit card transactions on their website would need to use HTTPS to ensure their customers’ financial information is kept safe.
Search Engine Optimization (SEO)Not a ranking factor for SEOA ranking factor for SEO, as Google prefers secure websitesHTTPS can give a business an SEO advantage over non-HTTPS websites. For example, an e-commerce site that uses HTTPS may rank higher in Google search results for certain keywords compared to a competitor site that doesn’t use HTTPS.
Brand ReputationLack of HTTPS can harm a business’ reputation and deter potential customersHTTPS can improve a business’ reputation and instill trust in customersWithout HTTPS, customers may perceive a business as untrustworthy and be less likely to make purchases or share personal information on the site. For example, a medical practice that uses HTTPS to protect patient data can gain a reputation for taking security seriously and earn the trust of its patients.
Legal ComplianceLack of HTTPS could lead to legal issues and finesHTTPS is increasingly becoming a legal requirement for businesses that process sensitive dataIn some industries, such as healthcare and finance, businesses are required by law to protect sensitive data using HTTPS. For example, a financial institution that doesn’t use HTTPS could face legal repercussions for failing to meet data protection standards.

How to convert from HTTP to HTTPS

Now that you understand the advantages of using HTTPS, you may be wondering how to make the switch from HTTP to HTTPS. To enable HTTPS on your website, you typically need to obtain an SSL/TLS certificate and configure your web server to use it.

  1. Obtain an SSL/TLS certificate. This can be done by purchasing a SSL certificate from a trusted Certificate Authority (CA) or by using a free one like Let’s Encrypt. To obtain an SSL certificate, you will need to provide certain information such as your domain name, organization name (if applicable), and contact details. This information will be used to generate a Certificate Signing Request (CSR), which you will then pass on to the Certificate Authority (CA) to obtain the SSL certificate. Please note that specific information may vary depending on the type of SSL certificate you’re using.
  2. Install the certificate on your web server. The installation process will vary depending on your web server software. Generally, you’ll need to configure your web server to use the certificate and private key you obtained in the previous step. This makes your website available over HTTPS and ensures that the encryption key is in place.
  3. Update your website links. Once the certificate is installed, you’ll need to update your website links to use HTTPS instead of HTTP. This includes updating all internal links, as well as any external links you may have on your site. This step ensures that all content on your website is available over HTTPS and that there are no content warnings.
  4. Test your site. After you’ve enabled HTTPS on your site, it’s important to test it to ensure that everything is working properly. You can use various online tools to check for SSL/TLS certificate errors and mixed content warnings. This step further ensures that your website is available over HTTPS and that there are no errors or warnings that could impact user experience or search engine ranking.

How does Gcore help website owners to enable HTTPS encryption?

At Gcore, we are dedicated to helping our clients to make the switch from HTTP to HTTPS.

With any of our CDN plans, you can issue a free Let’s Encrypt SSL certificate for all domains associated with your Gcore account. Also, you can install a custom SSL certificate from another provider. When the certificate is installed, you can switch from HTTP to HTTPS in a few clicks.

Furthermore, we offer various paid SSL certificates to cater to different industries and sectors. Let’s delve into each of the SSL certificate types we provide:

Certificate TypeDescriptionBest for
DV certificate with domain validationThis certificate is useful for protecting basic web pages such as personal websites and blogs.
A Domain Validated (DV) certificate is a type of SSL certificate that provides basic encryption and is issued within minutes. It is typically the most affordable type of SSL certificate and offers the lowest level of validation. An example of a DV certificate is the Let’s Encrypt SSL certificate.
Blogs, informational websites
OV certificate with organization validationThis certificate is required for e-commerce and online sales.
An OV certificate identifies the website owner and contains a company name. Fraudsters will not be able to pass the validation check and get this certificate.
Once this certificate is obtained, a company name is displayed in the browser bar. Such websites are more trustworthy for visitors.
Online stores, websites that require its users to log in
IDN certificateThis certificate supports domains in native language characters.
If your website domain name does not contain ASCII characters, you’ll need to get an IDN certificate.
Domain and subdomain. Domain names that use non-English languages
Wildcard certificateThis certificate covers both the domain and its subdomains.
Subdomains must have the same second-level domain name (i.e., domain.com).
Mail server, online banking services, social media platform

To review the price of each certificate, check out our pricing comparison.

Conclusion

In summary, HTTP is a protocol that is vulnerable to attacks, while HTTPS is a secure version of HTTP that uses encryption to protect data in transit.

Fortunately, switching to HTTPS is a relatively simple process, and Gcore CDN service allows users to enable HTTPS encryption for free using Let’s Encrypt certificate. However, using a free SSL certificate has its limitations. Gcore has this covered as well, offering SSL certificates with various validation levels, including DV, OV, IDN, and Wildcard, giving website owners several options to choose from based on their specific requirements. Finally, seeking guidance from experts can help website owners ensure their websites are adequately secured and protected from potential threats.

Related articles

How do CDNs work?

Picture this: A visitor lands on your website excited to watch a video, buy an item, or explore your content. If your page loads too slowly, they may leave before it even loads completely. Every second matters when it comes to customer retention, engagement, and purchasing patterns.This is where a content delivery network (CDN) comes in, operating in the background to help end users access digital content quickly, securely, and without interruption. In this article, we’ll explain how a CDN works to optimize the delivery of websites, applications, media, and other online content, even during high-traffic spikes and cyberattacks. If you’re new to CDNs, you might want to check out our introductory article first.Key components of a CDNA CDN is a network of interconnected servers that work together to optimize content delivery. These servers communicate to guarantee that data reaches users as quickly and efficiently as possible. The core of a CDN consists of globally distributed edge servers, also known as points of presence (PoPs):Origin server: The central server where website data is stored. Content is distributed from the origin to other servers in the CDN to improve availability and performance.Points of presence (PoPs): A globally distributed network of edge servers. PoPs store cached content—pre-saved copies of web pages, images, videos, and other assets. By serving cached content from the nearest PoP to the user, the CDN reduces the distance data needs to travel, improving load times and minimizing strain on the origin server. The more PoPs a network has, the faster content is served globally.How a CDN delivers contentCDNs rely on edge servers to store content in a cache, enabling faster delivery to end users. The delivery process differs depending on whether the content is already cached or needs to be fetched from the origin server.A cache hit occurs when the requested content is already stored on a CDN’s edge server. Here’s the process:User requests content: When a user visits a website, their device sends a request to load the necessary content.Closest edge server responds: The CDN routes the request to the nearest edge server to the user, minimizing travel time.Content delivered: The edge server delivers the cached content directly to the user. This is faster because:The distance between the user and the server is shorter.The edge server has already optimized the content for delivery.What happens during a cache miss?A cache miss occurs when the requested content is not yet stored on the edge server. In this case, the CDN fetches the content from the origin server and then updates its cache:User requests content: The process begins when a user’s device sends a request to load website content.The closest server responds: As usual, the CDN routes the request to the nearest edge server.Request to the origin server: If the content isn’t cached, the CDN fetches it from the origin server, which houses the original website data. The edge server then delivers it to the user.Content cached on edge servers: After retrieving the content, the edge server stores a copy in its cache. This ensures that future requests for the same content can be delivered quickly without returning to the origin server.Do you need a CDN?Behind every fast, reliable website is a series of split-second processes working to optimize content delivery. A CDN caches content closer to users, balances traffic across multiple servers, and intelligently routes requests to deliver smooth performance. This reduces latency, prevents downtime, and strengthens security—all critical for businesses serving global audiences.Whether you’re running an e-commerce platform, a streaming service, or a high-traffic website, a CDN ensures your content is delivered quickly, securely, and without interruption, no matter where your users are or how much demand your site experiences.Take your website’s performance to the next level with Gcore CDN. Powered by a global network of over 180+ points of presence, our CDN enables lightning-fast content delivery, robust security, and unparalleled reliability. Don’t let slow load times or security risks hold you back. Contact our team today to learn how Gcore can elevate your online presence.Discover Gcore CDN

What is a CDN?

Whether you’re running an e-commerce store, streaming videos, or managing an app, delivering content quickly and reliably is essential to keeping users satisfied. This is where a content delivery network (CDN) comes into play. A CDN is a globally distributed network of servers that work together to deliver content to users quickly, minimizing latency. Instead of relying on a single server, a CDN uses edge servers—called points of presence (PoPs)—to cache or temporarily store copies of your content closer to the user. This optimizes website performance, drastically cuts down on load times, and improves the user experience. Research suggests that a one-second lag in page loading speed can significantly decrease engagement, citing a 7% decline in conversions and an 11% decrease in page visits. CDNs considerably speed up load times by reducing latency through content caching closer to the user. By splitting up your website’s traffic over several servers, CDNs also protect it from online threats. Distributed denial-of-service (DDoS) attacks are lessened by CDNs because they spread traffic among a network of servers, improving security and availability. What Challenges Do CDNs Address?CDNs tackle two key challenges to improve website and application performance: Slow load times: Users sometimes experience frustratingly slow-loading websites and applications. This is because data must travel from a server to the end user’s device, causing latency. CDNs move servers closer to end users, reducing the distance that data has to travel and speeding up load times.  High traffic volumes: High traffic volumes during peak times or cyberattacks can overwhelm your website and lead to latency or site unavailability. Since CDNs distribute traffic across multiple servers, no single server is overwhelmed. This helps prevent crashes and delivers smooth performance for all users.Common Use Cases for CDNsCDNs are vital across a range of industries, providing measurable improvements in content delivery and user experience. E-commerce websites use CDNs to guarantee quick page loading and frictionless shopping experiences, even during periods of high traffic. Speed is crucial for online businesses. A study found that the average cost of downtime for e-commerce websites is around $500,000 per hour. This includes lost sales, operational costs, and long-term damage to brand reputation Streaming services rely on CDNs to deliver high-quality video content while minimizing buffering. Netflix states that its CDN contributes to the daily delivery of over 125 million hours of streaming content, guaranteeing a seamless experience for customers worldwide. Gaming companies use CDNs to lower latency and provide a consistent real-time user experience, especially during live multiplayer matches, where it is essential to preserve an engaging and fair gameplay experience. News outlets and blogs benefit from CDNs by ensuring their content loads quickly for readers around the world, during large-scale traffic surges, especially during major events like elections or breaking news.  The Benefits of a CDNFaster Website PerformanceEvery second counts when delivering content online. Slow websites frustrate users and harm your business. CDNs speed up content delivery by caching data closer to users, reducing page and file load times. Whether you’re delivering static content (such as CSS, HTML or JPG files) or dynamic content (like data generated by user interactions or API calls), a CDN ensures optimal performance regardless of user location. While factors like DNS settings, server configurations, and code optimization all play a role, the physical distance between your origin server and your users is a factor that only a CDN can solve. Increased Availability and ReliabilityDowntime can seriously affect online businesses. Hardware failures, traffic surges, and cyberattacks can reduce your website’s availability, harming your customers’ experience and causing financial or reputational damage. In fact, around 98% of organizations report that just one hour of downtime costs over $100,000. A CDN ensures that your website remains available, fast, and reliable by leveraging essential features such as: Load balancing: This process dynamically distributes traffic across multiple servers to optimize performance and prevent overload.Intelligent failover: Automatically redirects traffic if a server goes offline, ensuring continuity with minimal disruption.Anycast routing: Directs users to the closest or most efficient server, further reducing latency and enhancing response times.Security FeaturesAs cyber threats continue to grow in sophistication and frequency, securing your website or application is more critical than ever. According to recent statistics from Cobalt’s 2024 Cybersecurity Report, weekly attacks worldwide increased by 8% in 2023, while attackers used more sophisticated strategies to exploit vulnerabilities. Strong security measures that not only safeguard your website but also guarantee optimal performance are necessary in light of these evolving threats. CDN security features not only improve website performance but also defend against a wide range of attacks by distributing traffic across multiple servers, which mitigates DDoS attacks and filters out malicious traffic before it reaches your website. These features, from DDoS protection to safeguarding APIs, help maintain uptime, protect sensitive data, and guarantee a seamless user experience. Most modern solutions like Gcore CDN integrate robust security measures into content delivery, such as:SSL/TLS encryption facilitates secure data transmission by encrypting traffic, protecting sensitive information from being intercepted.L3/L4 DDoS protection blocks large-scale cyberattacks designed to flood your network and disrupt services.L7 DDoS protection guards your website from more complex attacks targeting how the website functions, helping it continue to operate smoothly.Web application firewall (WAF) acts as a shield, blocking harmful traffic such as hacking attempts or malicious scripts before they can affect your site.API security protects the communication between your application and other software, preventing unauthorized access or data theft.Bot protection identifies harmful automated traffic (bots), preventing activities like data scraping or login attempts with stolen credentials while allowing useful bots (like search engine crawlers) to function normally. Elevate Your Online Experience With a CDNA CDN is no longer a luxury—it’s a necessity for businesses that want to deliver fast, reliable, and secure online experiences. Whether your goal is to optimize performance, manage high traffic, or protect your site from attacks, a well-configured CDN makes all the difference.Ready to enhance your website’s performance? Our futureproof CDN runs on a global network of over 180 points of presence, so your customers get outstanding performance no matter where in the world they’re located. Get in touch with our team today to learn how our CDN can benefit your business.Discover Gcore CDN

How to Migrate Your Video Files to Gcore Video Streaming

Migrating large volumes of video files from different platforms can be daunting and time-consuming, often discouraging companies from moving to a superior provider. But it doesn’t have to be this way. We’ve created this three-step guide to help you efficiently migrate your video files to Gcore from other popular streaming platforms.Step 1: Get Links to Your VideosFirst, obtain links to your videos and download them. Look for your provider in the list below, or refer to the general SFTP/S3 storage section if applicable. After completing the steps for your provider, go straight to step 2.Google DriveShare the file: Open Google Drive and locate the MP4 file you want to download. Right-click on the file and select “Share.”Get the shareable link: In the sharing settings, click “Get link.” Ensure the link-sharing option is turned on.Set sharing permissions: Adjust the sharing permissions so “Anyone with the link” can view or download the file. Copy the generated link.Amazon S3Edit S3 block public access settings: Go to the S3 management console, select the bucket containing your MP4 file, and edit the Block Public Access settings if necessary.Add a bucket policy: Implement a bucket policy that grants public read access to your files.Get the list of objects: Navigate to the Objects tab, find your MP4 file, and click on the file to obtain the Object URL, which will be your download link.VimeoAccess the video: Log in to your Vimeo account and go to the video you wish to download.Select options: Click on the “Settings” button (gear icon) below the video player.Get video file link: In the settings menu, go to the “Video File” tab, where you can find the download link for your MP4 file.MUXEnable master access: Log in to your MUX account, navigate to the video asset, and enable master access if it’s not already enabled.Retrieve URL to master: Once master access is enabled, the URL to the master file will be available in the video asset details. Copy this URL for downloading the file.DropboxCreate a shareable link: Log in to your Dropbox account and locate the MP4 file you want to share. Click on the “Share” button next to the file.Set access permissions: In the sharing settings, create a link and set the permissions to “Anyone with the link.” Copy the generated link to download the file.General SFTP or S3 StorageAccess storage: Log in to your SFTP or S3 storage service control panel.Manage buckets/directories: Navigate to the appropriate bucket or directory containing your MP4 files.Retrieve download links: Generate HTTP/S links for the files you want to download. You can then use these links to download the files directly.Step 2: Check Availability to DownloadEnsure that your video files are available and ready for download, preventing any interruptions or issues during the migration process.Open HTTP/S link in a browser: Copy the HTTP/S link for the MP4 file and paste it into your browser’s address bar. Press Enter to navigate to the link.Check the video plays correctly in the browser: Verify that the video starts playing once the link is opened. This step ensures that the file is accessible and the link is functioning properly.Right-click to download: While the video is playing, right-click on the video player. Select “Save video as…” from the context menu. Choose a destination on your local disk to save the MP4 file.Step 3: Upload to Gcore Video StreamingNo matter which provider you’re migrating from, you need to upload your videos to Gcore Video Streaming storage. There are three primary methods to upload videos to Gcore storage:Copy from external storage: If your videos are available via public HTTPS URLs, you can directly copy the video files from external storage to Gcore. This method efficiently transfers files without downloading them to your local device first.Upload from a local device: Videos can be uploaded from your local host, backend, browser, or mobile app using the TUS resumable upload protocol. This method is resilient to interruptions, ensuring a smooth upload process by resuming from the point of failure.Batch upload: This method will soon be available to migrate extensive collections of videos, allowing you to transfer vast numbers of video files efficiently.The simplest migration option is to obtain video URLs and copy them to Gcore Video Hosting, eliminating the need to download and reupload videos.Example API Request to Copy Video from External StorageTo copy a video from another server, specify the origin_url attribute in the POST API request. The original video will be downloaded for video hosting on our server. Here is an example of the API request to set a task for copying a video from external storage:curl -L 'https://api.gcore.com/streaming/videos/' \-H 'Content-Type: application/json' \-H 'Authorization: APIKey 1234$0d16599c' \-d '{ "video": { "name": "Gcore Demo", "description": "Video copied from an external S3 Storage", "origin_url": "https://s-ed1.cloud.gcore.lu/demo-video/gcore.mp4" } }Refer to the complete documentation for detailed steps and examples of API requests. The original file must be in MP4 format or one of the following formats: 3g2, 3gp, asf, avi, dif, dv, flv, f4v, m4v, mov, mp4, mpeg, mpg, mts, m2t, m2ts, qt, wmv, vob, mkv, ogv, webm, vob, ogg, mxf, quicktime, x-ms-wmv, mpeg-tts, vnd.dlna.mpeg-tts. Streaming formats like HLS (.m3u8/.ts) and DASH (.mpd/.m4v) are intended for final video distribution and cannot be used as original file formats. Here are examples of good and bad links:Good link: https://demo-files.gvideo.io/gcore.mp4Bad link (chunked HLS format): https://demo-files.gvideo.io/hls/master.m3u8Note: Currently, only one video can be uploaded per request, so transferring your library in batches will require automation.Migrate to Gcore Video Streaming TodayGcore Video Streaming makes video migration easy with support for multiple sources and automatic transcoding. Whether you’re moving files from cloud storage, hosting platforms, or API-based services, Gcore streamlines video administration. Store, process, and distribute videos in various formats, complete with features like subtitles and timeline previews.With seamless migration and automatic transcoding, Gcore ensures your videos are optimized and ready for distribution, saving you time and effort. Simplify your video management and ensure your content is always accessible and in the best format for your audience with Gcore’s robust video streaming solutions.

5 Ways to Improve Website Speed for E-Commerce

In part 1 of this guide, we explained why site speed matters for e-commerce and how you can track your current speed.Now, speed up your page load times with these five techniques.#1 Assess Your Current Site SpeedFirst, check your site’s current performance. Use tools like Google PageSpeed Insights or real user monitoring (RUM) tools. PageSpeed Insights evaluates individual web pages for mobile and desktop performance, providing actionable insights to improve speed and user experience.Here’s an example of how your metrics might look:#2 Adopt Code and Image Optimization TechniquesE-commerce websites often have a huge number of images, videos, and/or animations, which can slow down load times. Since these media are essential, the key is to optimize all heavy components.Compress images and use lazy loading via your website host. Minimize redirects and remove broken links, consulting a technical SEO expert if required. These actions can significantly reduce page weight.#3 Adopt CDNs and Edge ComputingThe majority of online shoppers have purchased from an e-commerce store in another country and an additional 22% plan to in the future. Hosting location impacts speed. The further your servers are physically located from your customers, the higher the latency. So, having servers distributed globally improves your load speed and allows you to deliver great customer experiences, no matter where your customers are located.Imagine that your e-commerce website is hosted on a web server in the US, but you have shoppers from the EU. When shoppers from the US browse your store, they may not experience much latency. But shoppers from Germany will, because of the time it takes their browser to send requests to your US server, wait for the server to process them, and deliver a response. A reliable CDN and edge computing provider caching your website content—images, videos, payment portals and all—at the edge makes for speedy content delivery globally.In addition to shortening the distance between your servers and buyers, CDNs also enable load balancing. Say you’re running a Black Friday sale with traffic surges far beyond your normal quantities. Your CDN provider can distribute the traffic evenly between its network of available servers, preventing any one server from being overworked, thereby improving server response times. So, if your Black Friday surge comes mostly from the New York area, a CDN can push some of that traffic from the New York, NY server to the nearby Manassas, VA and Boston, CT servers. Customers won’t notice a difference since both servers are nearby, but spreading the load means all servers continue to perform optimally.#4 Use Fast Authoritative DNSDNS is like the internet’s phone book, translating human-friendly domain names (like www.example.com) into IP addresses that computers use to find each other. When this translation happens quickly, it reduces the time it takes for a user’s browser to locate your website, leading to faster page load times.#5 Rinse and RepeatSite speed optimization is continuous. The internet changes daily; technology advances and competitors emerge. Don’t get comfortable with your site speed. Continuously track speed scores and make improvements.Website Speed Solutions in One Intuitive PlatformWebsite speed is a game-changer for e-commerce success. A website that loads in under a second is the magic number to boost user experience, slash bounce rates, and skyrocket your e-commerce business’ conversion rates.Stay ahead of your e-commerce competitors by choosing tools and platforms designed with your e-commerce website speed in mind. With 180+ PoPs worldwide and a 200+ Tbps network capacity, Gcore CDN and DNS are ideal speed optimization solutions for global e-commerce sites. Contact us today to discover how we can supercharge your site speed.Explore CDN for e-commerce

What Website Speed Is and Why It Matters for E-commerce Success

Website visitors are more impatient than ever—websites that take longer than three seconds to load lose more than half their visitors. For an e-commerce business, that translates to losing half its potential sales, which is bad news for revenue. In this article, we explain what e-commerce website speed is, how it’s measured, and how you can improve it for better customer retention and higher sales.Why Does Site Speed Matter?Website speed measures the time from when visitors click your link to when they see a fully functioning page. With the surge in e-commerce businesses around the world, buyers have many choices and will quickly abandon slow-loading websites out of frustration. Most customers won’t return to a slow website, and 89% will turn to a faster competitor. Satisfied customers are more likely to recommend your website to others, making high user satisfaction an effective marketing strategy.Just a second—or less—of load time can make the difference between a potential customer purchasing from you or your competitor. Conversion rates drop markedly with every additional second of load time. If your site loads in one second or less, you’re looking at a 3% conversion rate. That almost halves when you add just one second of wait time.That’s not surprising, since churn and bounce rates increase with slower load times, meaning potential buyers either leave your site before interacting and/or don’t return.Page load times also affect search engine optimization (SEO) rankings—your spot on search engine results pages. When buyers search for your products, if you don’t appear at the top, your competitors will—and your customers are more likely to visit their site instead of yours.Evidently, optimizing page load time is a non-negotiable for any e-commerce business.Metrics and Indicators to TrackSpeed can be measured and reflected by either technical or business metrics.Technical IndicatorsGoogle Core Web Vitals are metrics that measure various features contributing to a high-quality page experience. They’re an industry-standard way to measure your technical website load speed.Largest contentful paint (LCP) is the time it takes for the largest content on your site to load. An ideal LCP value is below 2.5 seconds, while above 4 seconds signals a poor page experience.First input delay (FID) is the delay between a user’s interaction (e.g., clicking a button) and the browser’s response. Google considers any FID value below 100 ms good, and above 300 ms poor.Cumulative layout shift (CLS) measures how much your content moves around while loading. Poor CLS can cause users to accidentally click on the wrong buttons.Keep track of the following additional technical metrics:Time to first byte (TTFB) is the time between a browser requesting your webpage and the first byte of data arriving. It often triggers the “reduce initial server response time” message in page speed diagnostics.Time to interactive (TTI) measures the time it takes for your website to become fully interactive. Google considers a TTI of below 5 seconds good, and above 7.3 seconds poor.Round-trip time (RTT) is the time it takes for requests to reach the origin server, be processed, and return to the client.Business MetricsThese metrics give you insights into how your website’s speed impacts sales. Although they’re not a direct speed measurement, speed has a direct impact on them.Conversion rate measures the percentage of your website’s visitors who make a purchase.Engagement time measures how much time customers actively spend on your website, such as browsing products or making a purchase. It’s connected to bounce rate, which is the opposite—how many customers leave your site without engaging at all, often caused by slow loading.Search ranking affects your site’s visibility, traffic, and revenue. Fast load times contribute to better SEO rankings.Explore part 2 of this guide to discover 5 practical tips to speed up your e-commerce website performance.

Improve Your Privacy and Data Security with TLS Encryption on CDN

The web is a public infrastructure: Anyone can use it. Encryption is a must to ensure that communications over this public infrastructure are secure and private. You don’t want anyone to read or modify the data you send or receive, like credit card information when paying for an online service.TLS encryption is a basic yet crucial safeguard that ensures only the client (the user’s device, like a laptop) and server can read your request and response data; third parties are locked out. You can run TLS on a CDN for improved performance, caching, and TLS management. If you want to learn more about TLS and how running it on a CDN can improve your infrastructure, this is the right place to start.What Is TLS Encryption and Why Does It Matter?TLS, transport layer security, encrypts data sent via the web to prevent it from being seen or changed while it’s in transit. For that reason, it’s called encryption in-transit technology. TLS is also commonly called HTTPS when used with HTTP or SSL, as previous versions of the technology were based on it. TLS ensures high encryption performance and forward secrecy. To learn more about encryption, check out our dedicated article.TLS is a vital part of the web because it ensures trust for end users and search engines alike. End users can rest assured that their data—like online banking information or photos of their children—can’t be accessed. Search engines know that information protected by TLS is trustworthy, so they rate it higher than non-protected content.What’s the Connection Between TLS and CDN?A CDN, or content delivery network, helps improve your website’s performance by handling the delivery of your content from its own servers rather than your website’s server. When a CDN uses TLS, it ensures that your content is encrypted as it travels from your server to the CDN and from the CDN to your users.With TLS offloading, your server only needs to encrypt the content for each CDN node, not for every individual user. This reduces the workload on your server.Here’s a simple breakdown of how it works:Your server encrypts the content once and sends it to the CDN.The CDN caches this encrypted content.When a user requests the content, the CDN serves it directly to them, handling all encryption and reducing the need to repeatedly contact your server.Without a CDN, your server would have to encrypt and send content to each user individually, which can slow things down. With a CDN, your server encrypts the content once for the CDN. The CDN then takes over, encrypting and serving the content to all users, speeding up the process and reducing the load on your server.Figure 1: Comparison of how content is served with TLS on the web server (left) vs on CDN (right)Benefits of “Offloading” TLS to a CDNOffloading TLS to a CDN can improve your infrastructure with improved performance, better caching, and simplified TLS management.Increased PerformanceWhen establishing a TLS connection, the client and server must exchange information to negotiate a session key. This exchange involves four messages being sent over the network, as shown in Figure 2. The higher the latency between the two participants, the longer it takes to establish the connection. CDN nodes are typically closer to the client, resulting in lower latency and faster connection establishment.As mentioned above, CDN nodes handle all the encryption tasks. This frees up your server’s resources for other tasks and allows you to simplify its code base.Figure 2: TLS handshakeImproved CachingIf your data is encrypted, the CDN can’t cache it. A single file will look different from the CDN nodes for every new TLS connection, eliminating the CDN benefits (Figure 3). If the CDN holds the certificates, it can negotiate encryption with the clients and collect the files from your server in plaintext. This allows the CDN to cache the content efficiently and serve it faster to users.Figure 3: TLS and CDN caching comparedSimplified TLS ManagementThe CDN takes care of maintenance tasks such as certificate issuing, rotation, and auto-renewal. With the CDN managing TLS, your server’s code base can be simplified, and you no longer need to worry about potential TLS updates in the future.TLS Encryption with Gcore CDNWith the Gcore CDN we don’t just take care of your TLS encryption, but also file compression and DNS lookups. This way, you can unburden your servers from non-functional requirements, which leads to smaller, easier-to-maintain code bases, lower CPU, memory, and traffic impact, and a lower workload for the teams managing those servers.Gcore CDN offers two TLS offloading options:Free Let’s Encrypt certificates with automatic validation, an effective and efficient choice for simple security needsPaid custom certificates, ideal if your TLS setup has more complex requirementsHow to Enable HTTPS with a Free Let’s Encrypt CertificateSetting up HTTPS for your website is quick, easy, and free. First, make sure you have a Gcore CDN resource for your website. If you haven’t created one yet, you can do so in the Gcore Customer Portal by clicking Create CDN resource in the top-right of the window (Figure 4) and following the setup wizard. You’ll be asked to update your DNS records so they point to the Gcore CDN, allowing Gcore to issue the certificates later.Figure 4: Create CDN resourceNext, open the resource settings by selecting your CDN resource from the list in the center (Figure 5).Figure 5: Select the CDN resourceEnable HTTPS in the resource settings, as shown in Figure 6:Select SSL in the left navigationClick the Enable HTTPS checkboxClick Get SSL certificateFigure 6: Get an SSL certificateYour certificate will usually be issued within 30 minutes.Our Commitment to Online SecurityAt Gcore, we’re committed to making the internet secure for everyone. As part of this mission, we offer free CDN and free TLS certificates. Take advantage and protect your resources efficiently for free!Get TLS encryption on Gcore CDN free

Subscribe to our newsletter

Get the latest industry trends, exclusive insights, and Gcore updates delivered straight to your inbox.