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  3. What Is RTMP Streaming? | How Does It Work?

What Is RTMP Streaming? | How Does It Work?

  • By Gcore
  • August 23, 2023
  • 11 min read
What Is RTMP Streaming? | How Does It Work?

Real-Time Messaging Protocol, otherwise known as RTMP, plays a crucial role in enabling the smooth transmission of data over the internet, delivering live video content globally. Whether you’re new to live streaming or an experienced broadcaster, this detailed guide will equip you with the knowledge you need to effectively harness the power of RTMP.

What Is RTMP?

Real-Time Messaging Protocol, known as RTMP, is a technology specially designed for transmitting data over the internet. It’s primarily applied in live video streaming and live television. RTMP works to break down the data in cumbersome, high-definition video files into more manageable, smaller packets, making them easier to send. In this way, it is able to deliver encoded video content to live streaming platforms, social media networks, and media servers.

Types of RTMP

Different variants of RTMP have emerged to cater to various technological needs and scenarios. These specialized forms of RTMP include encrypted, tunneled, and layered versions, each designed to fulfill specific industry requirements, such as enhanced security or more flexible transmission methods.

  • RTMPS (Real-Time Messaging Protocol Secure): RTMPS employs Secure Sockets Layer (SSL) to add an encryption layer to the standard RTMP, ensuring the secure, intact, and confidential transmission of data. This is vital in fields like financial services or private communications where data integrity cannot be compromised.
  • RTMPT (Real-Time Messaging Protocol): RTMPT essentially tunnels RTMP data through HTTP (HyperText Transfer Protocol), a protocol that allows for the communication between a client’s web browser and a server, enabling the retrieval and display of web content. Tunneling the RTMP data through HTTP allows it to traverse firewalls and other network barriers, enhancing compatibility and reach.
  • RTMPE (Real-Time Messaging Protocol Encrypted): RTMPE is a variant that encrypts the RTMP data, though without the SSL layer present in RTMPS. This can be favorable in scenarios where data privacy is essential but where the extra processing required by SSL might hinder performance.
  • RTMPTE (Real-Time Messaging Protocol Tunneled and Encrypted): RTMPTE combines the tunneling feature of RTMPT with the encryption of RTMPE. This combination delivers both enhanced security via encryption and increased flexibility and compatibility via HTTP tunneling. This balanced approach makes RTMPTE suitable for a wide variety of applications where both security and accessibility are considerations.
  • RTMFP (Real-Time Media Flow Protocol): RTMFP marks a departure from traditional RTMP by utilizing UDP (User Datagram Protocol) instead of TCP (Transmission Control Protocol). Unlike TCP, UDP doesn’t employ error-checking mechanisms, allowing for a more efficient and timely data transfer.

When Is RTMP Used?

RTMP plays a crucial role in enabling seamless live video streaming to social media networks, media servers, and live streaming platforms over the internet. It is used to make sure that the video data is transferred in real-time, without significant delays or buffering, allowing the viewer to experience the content as it’s happening. In this way, live events, webinars, or social media broadcasts can be shared with audiences around the world, without any loss of quality or time lag.

Today, RTMPS is widely used to ensure secure video data transmission. It encrypts the data, adding an extra layer of security to prevent unauthorized access or potential breaches, especially for industries that handle sensitive information, such as healthcare, finance, and government agencies, commonly utilize RTMPS.

RTMP is compatible with specific audio and video inputs. For audio, AAC (Advanced Audio Codec), AAC-LC (Low Complexity), and HE-AAC+ (High-Efficiency Advanced Audio Codec) are commonly used, with each serving different purposes. AAC is known for its quality, while AAC-LC offers lower complexity, making it suitable for less robust systems. HE-AAC+ is used when high efficiency is required. For video, H.264 is commonly applied for high-quality streaming. These encoding options provide flexibility and optimization for various streaming scenarios, tailoring the streaming experience to the specific needs of the content and audience.

How Does RTMP Streaming Work?

The RTMP workflow

RTMP streaming connects three main components: the encoder, the streaming server, and the media player. This is done by breaking down video and audio data into smaller packets using an RTMP encoder. These packets are sent from the encoder to a streaming server, where they are stored and prepared for distribution. When a viewer requests the stream, the server establishes a direct connection with the media player using RTMP to deliver the encoded data, which is then decoded and played back in real time.”

To properly explain how RTMP streaming works in 2023, we will use the example of streaming a live concert taking place at a popular venue.

The first process in RTMP streaming is transferring the video stream to a server. In our live concert example, the venue’s local recorder captures the event, and RTMP sends the stream to an on-premise transcoder or a cloud-based platform like Gcore. This step ensures that the live feed is centralized and ready for distribution. Some companies may solely utilize this process for their streaming needs.

The second process, restreaming, involves the multiplication and distribution of the stream to various platforms like Facebook, Twitch, or YouTube. After the video has reached the transcoder or cloud platform, RTMP facilitates the distribution to different platforms, ensuring the live concert reaches viewers on their preferred channels, effectively making the content accessible to a wide audience. Some companies may exclusively opt for this process, while others might combine both processes for a comprehensive restreaming strategy.

Viewers are then able to watch the concert on their chosen platform, with RTMP ensuring smooth delivery. The RTMP stream concludes when the concert ends.

How streams are transferred from the client to the server

The data transfer within the RTMP streaming can be done in two distinct ways: Push or Pull.

  • Push Method: The client’s recorder initiates the connection and pushes the video to a platform like YouTube. If broken, it’s restarted by the client.
  • Pull Method: The platform initiates the connection to the venue’s recorder and pulls the data. If broken, the platform restores it.

Platforms That Accept RTMP Streams

Platforms that accept RTMP streams

Currently, there are many platforms accepting RTMP streams, providing organizations and content creators with a plethora of opportunities to broadcast live content across various online channels. Leading social media networks like Facebook, X, LinkedIn, Twitch, and YouTube have embraced RTMP, enabling real-time video sharing and audience engagement.

Moreover, with the rising popularity of virtual events, platforms like Eventfinity, Livestream, and Teams Live Event have also implemented RTMP stream capabilities. Likewise, Gcore’s Live Streaming solution integrates RTMP support, offering versatile options for showcasing videos to global audiences.

Benefits of Using RTMP Streaming

RTMP streaming offers a range of valuable advantages that contribute to its effectiveness in delivering high-quality live video content.

  • Low latency: RTMP minimizes the delay between content capture and delivery, ensuring fast interaction and engagement during live events.
  • Secure, cloud-based streaming through RTMPS: This is a secure version that encrypts data, ensuring privacy and protection during cloud-based streaming.
  • Compatibility with most live-streaming video services: RTMP is supported by a large number of platforms, allowing users to reach wider audiences and leverage multiple distribution channels.
  • Ease of integration: RTMP seamlessly integrates different media types into a single source, enabling content creators to deliver dynamic and versatile live streams. All modern streaming encoders and live streaming apps support RTMP protocol.

RTMP Disadvantages

Despite the benefits that RTMP brings to live video streaming, RTMP faces challenges such as limited codec support, affecting the compression of high-resolution videos like 4K and 8K due to a lack of support for modern codecs. TCP retransmission limitations further hamper RTMP, with TCP’s windowing mechanism restricting retransmission of lost packets, leading to stuttering in unstable networks.

Additional challenges include a lack of advanced error-correction, where RTMP’s absence of Forward-Error-Correction (FEC) and Automatic Repeat Request (ARQ) makes recovery from packet loss difficult, and vulnerability to bandwidth fluctuations, where RTMP lacks robust mechanisms to adapt to sudden changes in network conditions, risking inconsistent live broadcast quality.

Is RTMP Becoming Obsolete?

No, RTMP is not becoming obsolete. As technology advances, RTMP continues to be relevant and widely used due to its beneficial features, such as low-latency streaming capabilities, essential for real-time interactive experiences. Furthermore, RTMP remains compatible with many live-streaming video services, making it a dependable choice for content creators seeking ease of setup and integration.

Additionally, the introduction of RTMPS (RTMP Secure), a more secure version of RTMP, enables secure, cloud-based streaming.

RTMP Alternatives for Ingest

Despite its historical significance, RTMP has some potential limitations and drawbacks to consider. Firstly, RTMP requires stable and sufficient internet bandwidth, which may pose challenges for users with limited capabilities or viewers with slower connections.

SRT

SRT, or Secure Reliable Transport protocol, is an open-source video transport protocol that optimizes streaming over unpredictable networks, ensuring resilient, secure, and low-latency delivery. The design emphasizes quality and reliability by utilizing 128/256-bit AES encryption and handling packet loss and jitter.

It combines the benefits of UDP transmission without its downsides, reducing latency compared to TCP/IP. Additionally, SRT’s compatibility with firewalls simplifies traversal and adheres to corporate LAN security policies, while its flexibility enables the transport of various video formats, codecs, resolutions, or frame rates. As a member of the SRT Alliance, Gcore supports this cost-effective solution that operates effectively at the network transport level, encouraging its widespread adoption and collaborative development.

Enhanced RTMP

Enhanced RTMP is a modern adaptation of the traditional RTMP. Recognizing the need to keep pace with evolving streaming technologies, Enhanced RTMP brings the protocol up to date with current advancements, introducing support for contemporary video codecs that were previously unsupported, such as HEVC (H.265), VP9, and AV1. These codecs are vital in the contemporary streaming landscape, with HEVC being popular within streaming hardware and software solutions, and AV1 gaining recognition for its broad applicability.

The advantages of Enhanced RTMP extend beyond compatibility with modern codecs. Improved viewing experience is achieved through support for High Dynamic Range (HDR), which enriches color depth and contrast ratio, and planned updates that include a seamless reconnect command, minimizing interruptions. Increased flexibility is provided by the addition of PacketTypeMetadata, allowing for various types of video metadata support. The audio capabilities are also expanded with the integration of popular audio codecs like Opus, FLAC, AC-3, and E-AC-3, all while maintaining backward compatibility with existing systems and preserving the legacy of RTMP.

NDI

NDI, or Network Device Interface, is a video over IP transmission protocol that was developed to meet professional needs. A royalty-free solution, NDI enables compatible devices to share video, audio, and metadata across IP networks. This innovation transforms the way content is managed and delivered, in massive broadcast environments, as well as in smaller, specialized integrations.

NDI’s comprehensive set of features addresses both current and emerging needs in video and audio transmission, earning recognition and implementation in diverse applications around the world. The strategic design employs high efficiency by providing visually lossless video up to 4K60 through advanced formats like HX3, plug & play functionality, and interoperability, giving NDI a competitive advantage. Additionally, the use of popular codecs like H.264 & H.265, NDI ensures optimal performance with reduced bitrates, low latency, and a visually lossless image. This makes it suitable for CPU, GPU, and FPGA implementations.

Ingest Video Sent as Multicast over UDP MPEG-TS

Multicast over UDP MPEG-TS is a sophisticated method used in OTT platform and IPTV video services for encoding a group of TV channels. OTT (Over-the-Top) refers to streaming media services delivered directly over the internet, bypassing traditional cable or satellite TV platforms, while IPTV (Internet Protocol Television) is a service that delivers television content using the Internet Protocol network, enabling a more personalized and interactive TV experience.

By employing MPEG-TS streams via multicast UDP, a large number of threads in one place can be collected. The protocol works by distributing sets of UDP (User Datagram Protocol) packets from the same source to multiple subscribers, often encapsulating seven 188-byte packets in each UDP packet. These packets are usually sent to a specific range of IP addresses reserved for multicast, typically between 224.0.0.1 and 239.255.255.255. Multicast traffic is routed to the nearest router, which then decides the client to send the traffic to, based on the client’s requirements transmitted via the IGMP protocol. As such, this protocol provides users with advantages such as efficient bandwidth utilization, minimal data loss, scalability, real-time delivery, network flexibility, and integration with existing systems.

RTMP Alternatives for Playback

Scalability is another consideration, as RTMP may encounter difficulties when streaming to large audiences or distributing content across multiple servers.

Considering these factors, it becomes evident that exploring alternative protocols for live streaming is essential. HTTP protocols like HLS (HTTP Live Streaming) or DASH (Dynamic Adaptive Streaming over HTTP) provide broad device compatibility and adaptive streaming, adjusting video quality based on viewers’ internet connections and thus delivering a seamless playback experience.

Adaptive HTTP Streaming like HLS or MPEG-DASH

Adaptive HTTP Streaming technologies such as HLS (HTTP Live Streaming) or MPEG-DASH (Dynamic Adaptive Streaming over HTTP) are increasingly popular playback alternatives to RTMP, offering a more flexible and adaptive approach to video streaming.

HLS, developed by Apple, presents a robust solution for delivering both live and on-demand content via standard HTTP connections. Its broad compatibility and adaptive streaming capabilities make it an attractive option for a wide range of users. However, it is essential to examine how HLS stands against RTMP in terms of performance, ease of use, and overall efficiency.

On the other hand, DASH, developed by the MPEG industry consortium, is another popular alternative. It provides adaptive bitrate streaming for seamless viewing under varying network conditions. Its broad compatibility with various devices simplifies distribution, and its reliance on standard HTTP connections streamlines setup and integration.

Unlike RTMP, HLS and MPEG-DASH operate over standard HTTP, facilitating integration with existing web technologies and supporting adaptive bitrate streaming to select appropriate bitrates based on viewer’s network conditions. They are capable of delivering up to 4K and 8K resolutions and are designed to be codec-agnostic, which allows them to support new codecs as they become available, enhancing the efficiency and quality of the stream.

Other alternatives for playback include:

HESP

High Efficiency Stream Protocol (HESP) delivers ultra-low latency video streaming via HTTP, maintaining quality up to 8K. It offers 20% reduction in bandwidth, supports new codecs, 4K/8K resolutions, and integrates with DRM systems. Gcore is a HESP Alliance member.

HTTP-FLV

HTTP Flash Live Video (HTTP-FLV) streams FLV format via HTTP. It has low latency, converts RTMP streams into FLV, and is firewall-compatible. Advantages include easy delivery, support for DNS 302 redirects, and broad compatibility.

WebSockets and Media Source Extensions (MSE)

This combination enables low latency live streams, using WebSockets for bidirectional communication and MSE for adaptive streaming. It offers 3-second latencies, adaptive bitrate streaming, and enhanced control over content quality.

WebRTC

WebRTC facilitates real-time web communication, transmitting video, voice, and data using open web protocols. Compatible with modern browsers and native platforms, it supports diverse applications, including video conferencing and peer-to-peer connectivity.

How to Set Up RTMP Streams

When setting up an RTMP stream, several factors need to be considered, including the destination platform and the type of encoder being used. If you choose a hardware encoder, additional steps may be involved, making the setup slightly more complex.

One necessary element for RTMP streaming is the RTMP stream key. The stream key acts as a code that establishes a connection between your encoder and the streaming platform. You’ll also need a server URL, a unique web address that links your broadcast to the chosen streaming platform. Typically, you can find the server URL in your chosen platform’s settings, along with the stream key. The server URL remains constant for each broadcast to the same platform, whereas the stream key changes with every new stream.

Once you’re prepared to start broadcasting, you’ll input the stream key and server URL from your streaming platform into your encoder. This seamless integration creates a reliable connection between the two, enabling the smooth transmission of data packets from your encoder to the streaming platform, and ensuring a successful RTMP stream.

How to Set Up an RTMP Stream with Gcore

Setting up an RTMP stream with Gcore Streaming Platform is a straightforward process that can be completed in just a few steps:

  1. Create a free account: Sign up for a Gcore account by providing your email and password.
  2. Activate the service: Choose the Free live plan or another suitable option to activate the service.
  3. Create a live stream: Access the live streaming section in the Streaming tab and click “Create live stream.” Enter the name for your live stream and click “Create.” If you’ve reached your live stream limit, you will need to delete an existing stream before you can create a new one.
Creating a new live stream with Gcore
  1. Turn on low-latency live streaming and choose the stream type: Select either Push or Pull stream typebased on your requirements. If you have your own media server, choose Pull, and if not, opt for Push. If you select Pull, input the link to your media server in the URL field. For Push, select your encoder from the drop-down list and copy the server URL and stream key into your encoder’s interface. You may need to edit the name of the stream key or enable additional, previously activated features, such as Record for live stream recording and DVR to allow the broadcast to be paused.
  2. Set up the live stream: If you chose a Pull stream type, enter the media server link in the URL field. You can specify multiple media servers, with the first as the primary source and the rest as backups in case of signal interruptions. If you chose the Push stream type, choose the encoder from the drop-down list, and copy the server URL and Stream Key. Insert these values into your encoder’s interface as instructed in the “Push live streams software” section.
  1. Start the live stream: Once everything is configured correctly, begin the live stream on your media server or encoder. A streaming preview will be visible in the player.
  2. Embed the live stream: Choose the appropriate method to embed the live stream into your web application, either by copying the iFrame code for the built-in player or using the export link in the desired protocol (LL-DASH for non-iOS devices and LL-HLS for iOS viewing).
Embedding the live stream with Gcore

We offer a comprehensive guide to creating a live stream should you need more detailed information.

Conclusion

RTMP continues to play a vital role in online video broadcasting, offering low-latency streaming and a seamless server-client connection that enables content creators to deliver live streams reliably and efficiently.

Leverage Gcore’s Streaming Platform and take advantage of an all-in-one solution that covers your video streaming needs, regardless of the chosen protocol. From adaptive streaming to secure delivery mechanisms, Gcore empowers content creators to stream a wide range of content, including online games and events, with speed and reliability.

Want to learn more about Gcore’s exceptional Streaming Platform? Talk to us to explore personalized options for your business needs.

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Press Enter to navigate to the link.Check the video plays correctly in the browser: Verify that the video starts playing once the link is opened. This step ensures that the file is accessible and the link is functioning properly.Right-click to download: While the video is playing, right-click on the video player. Select “Save video as…” from the context menu. Choose a destination on your local disk to save the MP4 file.Step 3: Upload to Gcore Video StreamingNo matter which provider you’re migrating from, you need to upload your videos to Gcore Video Streaming storage. There are three primary methods to upload videos to Gcore storage:Copy from external storage: If your videos are available via public HTTPS URLs, you can directly copy the video files from external storage to Gcore. This method efficiently transfers files without downloading them to your local device first.Upload from a local device: Videos can be uploaded from your local host, backend, browser, or mobile app using the TUS resumable upload protocol. This method is resilient to interruptions, ensuring a smooth upload process by resuming from the point of failure.Batch upload: This method will soon be available to migrate extensive collections of videos, allowing you to transfer vast numbers of video files efficiently.The simplest migration option is to obtain video URLs and copy them to Gcore Video Hosting, eliminating the need to download and reupload videos.Example API Request to Copy Video from External StorageTo copy a video from another server, specify the origin_url attribute in the POST API request. The original video will be downloaded for video hosting on our server. Here is an example of the API request to set a task for copying a video from external storage:curl -L 'https://api.gcore.com/streaming/videos/' \-H 'Content-Type: application/json' \-H 'Authorization: APIKey 1234$0d16599c' \-d '{ "video": { "name": "Gcore Demo", "description": "Video copied from an external S3 Storage", "origin_url": "https://s-ed1.cloud.gcore.lu/demo-video/gcore.mp4" } }Refer to the complete documentation for detailed steps and examples of API requests. The original file must be in MP4 format or one of the following formats: 3g2, 3gp, asf, avi, dif, dv, flv, f4v, m4v, mov, mp4, mpeg, mpg, mts, m2t, m2ts, qt, wmv, vob, mkv, ogv, webm, vob, ogg, mxf, quicktime, x-ms-wmv, mpeg-tts, vnd.dlna.mpeg-tts. Streaming formats like HLS (.m3u8/.ts) and DASH (.mpd/.m4v) are intended for final video distribution and cannot be used as original file formats. Here are examples of good and bad links:Good link: https://demo-files.gvideo.io/gcore.mp4Bad link (chunked HLS format): https://demo-files.gvideo.io/hls/master.m3u8Note: Currently, only one video can be uploaded per request, so transferring your library in batches will require automation.Migrate to Gcore Video Streaming TodayGcore Video Streaming makes video migration easy with support for multiple sources and automatic transcoding. Whether you’re moving files from cloud storage, hosting platforms, or API-based services, Gcore streamlines video administration. Store, process, and distribute videos in various formats, complete with features like subtitles and timeline previews.With seamless migration and automatic transcoding, Gcore ensures your videos are optimized and ready for distribution, saving you time and effort. Simplify your video management and ensure your content is always accessible and in the best format for your audience with Gcore’s robust video streaming solutions.

5 Ways to Improve Website Speed for E-Commerce

In part 1 of this guide, we explained why site speed matters for e-commerce and how you can track your current speed.Now, speed up your page load times with these five techniques.#1 Assess Your Current Site SpeedFirst, check your site’s current performance. Use tools like Google PageSpeed Insights or real user monitoring (RUM) tools. PageSpeed Insights evaluates individual web pages for mobile and desktop performance, providing actionable insights to improve speed and user experience.Here’s an example of how your metrics might look:#2 Adopt Code and Image Optimization TechniquesE-commerce websites often have a huge number of images, videos, and/or animations, which can slow down load times. Since these media are essential, the key is to optimize all heavy components.Compress images and use lazy loading via your website host. Minimize redirects and remove broken links, consulting a technical SEO expert if required. These actions can significantly reduce page weight.#3 Adopt CDNs and Edge ComputingThe majority of online shoppers have purchased from an e-commerce store in another country and an additional 22% plan to in the future. Hosting location impacts speed. The further your servers are physically located from your customers, the higher the latency. So, having servers distributed globally improves your load speed and allows you to deliver great customer experiences, no matter where your customers are located.Imagine that your e-commerce website is hosted on a web server in the US, but you have shoppers from the EU. When shoppers from the US browse your store, they may not experience much latency. But shoppers from Germany will, because of the time it takes their browser to send requests to your US server, wait for the server to process them, and deliver a response. A reliable CDN and edge computing provider caching your website content—images, videos, payment portals and all—at the edge makes for speedy content delivery globally.In addition to shortening the distance between your servers and buyers, CDNs also enable load balancing. Say you’re running a Black Friday sale with traffic surges far beyond your normal quantities. Your CDN provider can distribute the traffic evenly between its network of available servers, preventing any one server from being overworked, thereby improving server response times. So, if your Black Friday surge comes mostly from the New York area, a CDN can push some of that traffic from the New York, NY server to the nearby Manassas, VA and Boston, CT servers. Customers won’t notice a difference since both servers are nearby, but spreading the load means all servers continue to perform optimally.#4 Use Fast Authoritative DNSDNS is like the internet’s phone book, translating human-friendly domain names (like www.example.com) into IP addresses that computers use to find each other. When this translation happens quickly, it reduces the time it takes for a user’s browser to locate your website, leading to faster page load times.#5 Rinse and RepeatSite speed optimization is continuous. The internet changes daily; technology advances and competitors emerge. Don’t get comfortable with your site speed. Continuously track speed scores and make improvements.Website Speed Solutions in One Intuitive PlatformWebsite speed is a game-changer for e-commerce success. A website that loads in under a second is the magic number to boost user experience, slash bounce rates, and skyrocket your e-commerce business’ conversion rates.Stay ahead of your e-commerce competitors by choosing tools and platforms designed with your e-commerce website speed in mind. With 180+ PoPs worldwide and a 200+ Tbps network capacity, Gcore CDN and DNS are ideal speed optimization solutions for global e-commerce sites. Contact us today to discover how we can supercharge your site speed.Explore CDN for e-commerce

What Website Speed Is and Why It Matters for E-commerce Success

Website visitors are more impatient than ever—websites that take longer than three seconds to load lose more than half their visitors. For an e-commerce business, that translates to losing half its potential sales, which is bad news for revenue. In this article, we explain what e-commerce website speed is, how it’s measured, and how you can improve it for better customer retention and higher sales.Why Does Site Speed Matter?Website speed measures the time from when visitors click your link to when they see a fully functioning page. With the surge in e-commerce businesses around the world, buyers have many choices and will quickly abandon slow-loading websites out of frustration. Most customers won’t return to a slow website, and 89% will turn to a faster competitor. Satisfied customers are more likely to recommend your website to others, making high user satisfaction an effective marketing strategy.Just a second—or less—of load time can make the difference between a potential customer purchasing from you or your competitor. Conversion rates drop markedly with every additional second of load time. If your site loads in one second or less, you’re looking at a 3% conversion rate. That almost halves when you add just one second of wait time.That’s not surprising, since churn and bounce rates increase with slower load times, meaning potential buyers either leave your site before interacting and/or don’t return.Page load times also affect search engine optimization (SEO) rankings—your spot on search engine results pages. When buyers search for your products, if you don’t appear at the top, your competitors will—and your customers are more likely to visit their site instead of yours.Evidently, optimizing page load time is a non-negotiable for any e-commerce business.Metrics and Indicators to TrackSpeed can be measured and reflected by either technical or business metrics.Technical IndicatorsGoogle Core Web Vitals are metrics that measure various features contributing to a high-quality page experience. They’re an industry-standard way to measure your technical website load speed.Largest contentful paint (LCP) is the time it takes for the largest content on your site to load. An ideal LCP value is below 2.5 seconds, while above 4 seconds signals a poor page experience.First input delay (FID) is the delay between a user’s interaction (e.g., clicking a button) and the browser’s response. Google considers any FID value below 100 ms good, and above 300 ms poor.Cumulative layout shift (CLS) measures how much your content moves around while loading. Poor CLS can cause users to accidentally click on the wrong buttons.Keep track of the following additional technical metrics:Time to first byte (TTFB) is the time between a browser requesting your webpage and the first byte of data arriving. It often triggers the “reduce initial server response time” message in page speed diagnostics.Time to interactive (TTI) measures the time it takes for your website to become fully interactive. Google considers a TTI of below 5 seconds good, and above 7.3 seconds poor.Round-trip time (RTT) is the time it takes for requests to reach the origin server, be processed, and return to the client.Business MetricsThese metrics give you insights into how your website’s speed impacts sales. Although they’re not a direct speed measurement, speed has a direct impact on them.Conversion rate measures the percentage of your website’s visitors who make a purchase.Engagement time measures how much time customers actively spend on your website, such as browsing products or making a purchase. It’s connected to bounce rate, which is the opposite—how many customers leave your site without engaging at all, often caused by slow loading.Search ranking affects your site’s visibility, traffic, and revenue. Fast load times contribute to better SEO rankings.Explore part 2 of this guide to discover 5 practical tips to speed up your e-commerce website performance.

Improve Your Privacy and Data Security with TLS Encryption on CDN

The web is a public infrastructure: Anyone can use it. Encryption is a must to ensure that communications over this public infrastructure are secure and private. You don’t want anyone to read or modify the data you send or receive, like credit card information when paying for an online service.TLS encryption is a basic yet crucial safeguard that ensures only the client (the user’s device, like a laptop) and server can read your request and response data; third parties are locked out. You can run TLS on a CDN for improved performance, caching, and TLS management. If you want to learn more about TLS and how running it on a CDN can improve your infrastructure, this is the right place to start.What Is TLS Encryption and Why Does It Matter?TLS, transport layer security, encrypts data sent via the web to prevent it from being seen or changed while it’s in transit. For that reason, it’s called encryption in-transit technology. TLS is also commonly called HTTPS when used with HTTP or SSL, as previous versions of the technology were based on it. TLS ensures high encryption performance and forward secrecy. To learn more about encryption, check out our dedicated article.TLS is a vital part of the web because it ensures trust for end users and search engines alike. End users can rest assured that their data—like online banking information or photos of their children—can’t be accessed. Search engines know that information protected by TLS is trustworthy, so they rate it higher than non-protected content.What’s the Connection Between TLS and CDN?A CDN, or content delivery network, helps improve your website’s performance by handling the delivery of your content from its own servers rather than your website’s server. When a CDN uses TLS, it ensures that your content is encrypted as it travels from your server to the CDN and from the CDN to your users.With TLS offloading, your server only needs to encrypt the content for each CDN node, not for every individual user. This reduces the workload on your server.Here’s a simple breakdown of how it works:Your server encrypts the content once and sends it to the CDN.The CDN caches this encrypted content.When a user requests the content, the CDN serves it directly to them, handling all encryption and reducing the need to repeatedly contact your server.Without a CDN, your server would have to encrypt and send content to each user individually, which can slow things down. With a CDN, your server encrypts the content once for the CDN. The CDN then takes over, encrypting and serving the content to all users, speeding up the process and reducing the load on your server.Figure 1: Comparison of how content is served with TLS on the web server (left) vs on CDN (right)Benefits of “Offloading” TLS to a CDNOffloading TLS to a CDN can improve your infrastructure with improved performance, better caching, and simplified TLS management.Increased PerformanceWhen establishing a TLS connection, the client and server must exchange information to negotiate a session key. This exchange involves four messages being sent over the network, as shown in Figure 2. The higher the latency between the two participants, the longer it takes to establish the connection. CDN nodes are typically closer to the client, resulting in lower latency and faster connection establishment.As mentioned above, CDN nodes handle all the encryption tasks. This frees up your server’s resources for other tasks and allows you to simplify its code base.Figure 2: TLS handshakeImproved CachingIf your data is encrypted, the CDN can’t cache it. A single file will look different from the CDN nodes for every new TLS connection, eliminating the CDN benefits (Figure 3). If the CDN holds the certificates, it can negotiate encryption with the clients and collect the files from your server in plaintext. This allows the CDN to cache the content efficiently and serve it faster to users.Figure 3: TLS and CDN caching comparedSimplified TLS ManagementThe CDN takes care of maintenance tasks such as certificate issuing, rotation, and auto-renewal. With the CDN managing TLS, your server’s code base can be simplified, and you no longer need to worry about potential TLS updates in the future.TLS Encryption with Gcore CDNWith the Gcore CDN we don’t just take care of your TLS encryption, but also file compression and DNS lookups. This way, you can unburden your servers from non-functional requirements, which leads to smaller, easier-to-maintain code bases, lower CPU, memory, and traffic impact, and a lower workload for the teams managing those servers.Gcore CDN offers two TLS offloading options:Free Let’s Encrypt certificates with automatic validation, an effective and efficient choice for simple security needsPaid custom certificates, ideal if your TLS setup has more complex requirementsHow to Enable HTTPS with a Free Let’s Encrypt CertificateSetting up HTTPS for your website is quick, easy, and free. First, make sure you have a Gcore CDN resource for your website. If you haven’t created one yet, you can do so in the Gcore Customer Portal by clicking Create CDN resource in the top-right of the window (Figure 4) and following the setup wizard. You’ll be asked to update your DNS records so they point to the Gcore CDN, allowing Gcore to issue the certificates later.Figure 4: Create CDN resourceNext, open the resource settings by selecting your CDN resource from the list in the center (Figure 5).Figure 5: Select the CDN resourceEnable HTTPS in the resource settings, as shown in Figure 6:Select SSL in the left navigationClick the Enable HTTPS checkboxClick Get SSL certificateFigure 6: Get an SSL certificateYour certificate will usually be issued within 30 minutes.Our Commitment to Online SecurityAt Gcore, we’re committed to making the internet secure for everyone. As part of this mission, we offer free CDN and free TLS certificates. Take advantage and protect your resources efficiently for free!Get TLS encryption on Gcore CDN free

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