Bot Management for the Agentic Web
Humans aren’t your only audience anymore. AI agents, crawlers, and bots are now first-class passengers on the web.
Automation is the new majority of web traffic
In 2025, automated traffic surpassed human for the first time in a decade. AI and LLMs made building bots at scale trivial.
56%
of all web traffic is automated
37%
of web traffic is malicious bots
10%
of web traffic are AI agents
A trust layer, not just anti-bot
Allow trusted
SEO crawlers, uptime monitors, partner integrations, and verified AI agents keep working. Essential automation stays unblocked.
Challenge unknown
Suspicious or unrecognised clients face progressive verification: JavaScript handshake, cookie checks, or challenges before reaching your application.
Block malicious
Scrapers, scalpers, credential stuffers, and L7 DDoS bots are stopped at the edge. Malicious automation never reaches your origin or APIs.
Core capabilities
Edge-native detection
Stop automated abuse close to the user. Inspect and classify traffic at the edge to protect origin capacity and keep latency low for legitimate visitors.
Known Bot controls
Review and manage trusted bots in a dedicated dashboard. Keep SEO crawlers, monitoring services, and essential automation working. Request new bots as needed.
Anti-automation policies
Enable predefined protections for spam, traffic anomalies, and suspicious clients. Customise thresholds and responses as your traffic patterns evolve over time.
Headless browser defence
Detect automated clients using a behavioural engine and JavaScript validation handshake. Stop headless browsers and scripted tools before they reach sensitive flows.
Granular endpoint policies
Protect high-value endpoints differently: stricter rules at login and checkout, lighter at search and browse. Reduce false positives while maximising abuse prevention.
Explainable visibility
See what's being challenged or blocked, where it's happening, and which paths are under automated attack. Make informed policy decisions with clear traffic insights.
Protect the endpoints bots actually target
Bots target websites, APIs, and critical business flows. Every abused endpoint creates real damage: revenue loss from scalping and fraud, data leakage from scraping, performance degradation from origin overload, and trust erosion from account compromise.
- Websites: product pages, search, registration, checkout, pricing
- APIs: auth, catalogue, booking, payments, account actions
- Business flows: anything that can be abused at scale
- Revenue and data: stop scraping, scalping, fraud, and ATO
Designed for every industry
E-commerce
Protect inventory, stop scalping, reduce scraping, and defend checkout flows.
- Protect inventory, stop scalping, reduce scraping, and defend checkout flows during peak events. Ensure real customers get first access to limited drops and promotions.
Travel & Ticketing
Prevent high-frequency bot traffic that hoards inventory and disrupts availability.
- Prevent high-frequency bot traffic that hoards inventory, disrupts real-time availability, or overloads booking APIs. Keep seats, rooms, and tickets available for real travelers and guests.
Financial Services
Reduce automated abuse on authentication, onboarding, and account workflows.
- Reduce automated abuse on authentication, onboarding, and account workflows without punishing legitimate clients. Protect sensitive financial endpoints from credential stuffing and ATO attempts.
Media & Publishing
Defend premium content, pricing data, and catalogue information from harvesting.
- Defend premium content, pricing data, and catalogue information from harvesting and republishing. Stop AI and LLM scrapers from extracting your proprietary content at scale.
Gaming & Digital
Stop automation that degrades availability and triggers Layer 7 spikes.
- Stop automation that degrades availability, triggers Layer 7 spikes, or abuses account flows. Keep your platform responsive and fair for real players and subscribers.
SaaS & API-first
Protect rate-limited APIs, reduce automated sign-ups, and keep reliability predictable.
- Protect rate-limited APIs, reduce automated sign-ups, and keep service reliability predictable. Prevent bots from consuming resources meant for legitimate users and partner integrations.
Frequently asked questions
How is Bot Management different from basic rate limiting?
Rate limiting is one control. Bot Management is a trust layer: it classifies all automation, allows what you trust, challenges what's unknown, and blocks what's malicious. Progressive mitigation means less friction for real users and legitimate bots, more precision against actual threats.
Will Bot Management break SEO or block good bots?
No. Bot Management is designed to distinguish beneficial automation from abusive automation. You can review and manage known bots in a dedicated dashboard, keeping critical crawlers and monitoring services working. If a bot you rely on is missing, you can request it to be added.
How does Gcore handle headless browsers and scripted automation?
Automated clients are detected using a behavioural engine and can be required to pass JavaScript validation (a browser handshake) before accessing sensitive paths. This stops headless browsers and scripted tools while allowing real browsers and verified bots to pass through normally.
Can I protect APIs as well as websites?
Yes. Bot abuse increasingly targets APIs and business flows, not just web pages. Gcore Bot Management lets you protect web and API endpoints with one set of controls inside WAAP. Apply endpoint-specific policies to authentication, booking, payment, and other high-value API actions.
How quickly can we deploy Bot Management?
If you already use Gcore WAAP or CDN, you can enable Bot Management in the portal and tune policies for your domain immediately. New deployments can start with sensible defaults and harden iteratively as you learn your traffic patterns. No complex migration or infrastructure changes required.
Welcome trusted automation. Stop malicious bots.
Protect your websites and APIs from automated abuse. Talk to an expert or start with Gcore WAAP today.