Spotlight

Case Study Microsoft

How Microsoft scaled global content delivery

Find out how Microsoft used Gcore to strengthen delivery across regions.

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OTT Streaming Solutions

Be ready when the audience arrives

Hold the stream when a live audience shows up at once, and keep on-demand steady as the catalogue and territories grow. Control premium access at the edge, without rebuilding the workflows you rely on today.

Red upward-pointing arrow icon on a white background.210+ global PoPs
Red circular icon with a white sun-like burst symbol in the center.Sub-2s live latency
Red pizza slice emoji icon on transparent background.99.99% uptime SLA
1:1
A dedicated engineer, not a ticket queueTalk through your setup with someone who actually knows CDN and FastEdge, not a support script.

Get ahead of the surge

Plan a production test with your real traffic on us.*

*Final offer determined based on your current setup and contract.

POWERING TEAMS AT
Microsoft logo with four colored squares (red, green, blue, yellow) next to the word "Microsoft" in gray text.
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The Canva logo features its name in a script font with a blue-to-purple gradient.
Wargaming.net logo with tagline "Let's Battle" below the company name.
Blue ARD 1 logo with the number one stylized inside a circular arrow.
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Streaming looks simple.
Running it at scale is not.

Live demand reveals weak links. Everyday growth turns them into business problems.

Demand arrives all at once

Sudden audience peaks

When viewers arrive all at once, traffic overwhelms delivery paths, overloads origins, and turns into stalls people notice immediately.

Traffic spikesOrigin loadNo time to react
Live gives you no second take

Live gives you no second take

Every delay, stall, or drop reaches viewers while the moment is still happening, and damages the experience they trusted you to deliver.

Playback delaysBuffering and stallsViewer trust
Growth is not free to deliver at scale

Paywalls are not enough

Weak access controls leave premium streams exposed to shared links and unauthorised viewing, putting rights and revenue at risk.

Token securityRights risk
Delivery does not stop at the play button

Global playback breaks down

Distance and uneven networks slow starts, increase buffering, and make live and on-demand feel inconsistent across markets.

BufferingUneven quality
When_something_breaks,_who_owns_it?

Growth squeezes margins

Adding titles and territories increases delivery cost even when audience and revenue do not grow with them.

Delivery costMargin pressure

Built to hold when everyone hits play

You cannot add capacity after the audience arrives. Put it where viewers will be before the moment begins.

World map showing global locations marked with orange dots, indicating widespread presence.

210+

Edge Points of Presence

Bring live and on-demand delivery closer to every audience.

A vibrant orange background with subtle lighter orange borders at the top and bottom.

200Tbps

DDoS Protection Capacity

Keep attack traffic away from the network paths carrying your streams.

A vibrant orange background with subtle lighter orange borders at the top and bottom.

<30ms

Avg Global
Response Time

Keep viewer requests moving through a responsive global edge.

A vibrant orange background with subtle lighter orange borders at the top and bottom.

14k

PEERING PARTNERS

Give every stream a more direct path into the networks viewers use.

Keep the stack you already trust.
Give viewers the experience they expect.

Prepare the delivery path before demand arrives. Keep the origin protected and stay close to what viewers experience once they press play.

Gcore OTT Streaming Solutions for Platforms and Services

Bring delivery closer

Move live and on-demand streams closer to viewers, while taking repeat demand and peak pressure off your origin.

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Control access at the edge

Validate secure tokens and apply geo or IP access rules at the edge before premium content is served to viewers.

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Add a path, not a rebuild

Introduce Gcore alongside your existing CDN routes without replacing the workflow your team already runs.

Give your multi-CDN setup a stronger answer to the spike

Keep delivery steady across markets and stay in control as demand shifts. Reduce dependence on any one provider, while gaining more leverage from the CDN mix you already run.

    Keep your routes
    Add Gcore alongside trusted routes.
    Prove it on real traffic
    Compare delivery under real demand.
Explore Multi-CDN Delivery
Gcore Multi CDN Solution Steering and Strategy Across Multiple CDN Providers

Take control of every request
that shapes playback

Shape how content is delivered, who gets access, and how the path adapts as every viewer arrives.

OTT Solutions Premiere Readiness
PREMIERE READINESS
Start strong when the audience arrives

Preload key content before the audience shows up, so the first surge does not begin at your origin.

Cache prefetchEdge cachingOrigin offload
OTT Solutions Traffic Routing
TRAFFIC ROUTING
Send every viewer down the right path

Route viewers by region, event, or traffic conditions, then change delivery paths without disrupting playback.

Traffic steeringManifest rewritingMulti-CDN
OTT Solutions Origin  Resilience
ORIGIN RESILIENCE
Keep the rush off your origin

Absorb repeat requests at the edge and use backup origin paths when a primary route degrades.

Origin shieldingOrigin groupsFailover paths
OTT Solutions Premium Access
PREMIUM ACCESS
Control who gets the stream

Validate secure tokens and apply geo or IP access rules at the edge before premium content is served.

Secure tokensFastEdge validationGeo & IP rules
OTT Solutions Playback Control
PLAYBACK CONTROL
Make manifests work harder

Adapt HLS and DASH manifests for device, quality, and business rules without sending every change back to origin.

HLS & DASHManifest rewritingDevice rules
OTT Solutions Delivery Visibility
DELIVERY VISIBILITY
See the path under pressure

Watch request rates, cache behaviour, and origin response by region while viewers are still watching.

Request rateCache behaviourOrigin response

When World Cup fans hit play, the stream has to hold

One global tournament. Streams ready for fans everywhere.

National broadcaster 
"Working with Gcore's technical staff has been excellent. They are responsive and eager to solve issues. They were well prepared for the 2026 World Cup. Together, we developed complementary ways to monitor quality and keep operations smooth."
Werner Robitza Aveq

Werner Robitza

Managing Director

10×
lower TCP retransmissions
23.1 ms
mean delivery duration
Read case study →
Read case study →

Give the next peak something stronger to land on

Bring the next peak into the conversation. We'll help you prepare delivery and access around the stack you already run.

Here is how we make the move easier:
  • Review your current delivery stack
  • Map peak, regional, and live-event risks
  • Scope the right CDN delivery and edge access
  • Plan a staged rollout around your event calendar

*Final offer determined based on your current setup and contract.