Media & Entertainment
A definition of VOD:
Video-on-Demand (VOD) refers to a prerecorded video that can be accessed by viewers whenever they want.
VOD encompasses a wide range of video content that includes event shows, product promotions, movies, and television shows. These videos can be streamed instantaneously to various devices over the internet or downloaded for viewing later on. As opposed to tuning in at a set schedule to watch a program on conventional television, VOD enables viewers to select from a catalog of video to watch at any time that is convenient for them.
VOD streaming is essentially a method for viewing VOD content. As more viewers adopt this way of consuming content, several companies and content creators have started using VOD streaming for business.
For instance, during the pandemic, with brick-and-mortar stores closed, businesses helped customers through product tutorials that can be replayed to watch later. Many businesses also created product launch videos to reach customers and keep them informed about new products and services. Studios skipped the theater and released movies via streaming. Educators and instructors continued conducting classes and lectures by using VOD that could be accessed either free or for a fee, and more companies developed training videos to onboard new employees and pass along corporate knowledge from one generation of workers to another.
Things are now largely back to normal, but VOD remains in high demand among audiences and organizations, proving that VOD streaming is here to stay. Video streaming platforms in particular help generate incremental revenue that businesses want to pursue, and almost anyone can develop a video app or a streaming service with the right platform.
Live video is broadcasted in real time, so viewers must join in right on schedule to watch it. However, with a good streaming solution, it can be recorded and uploaded later to a website for viewers to access as VOD content if they missed the broadcast. VOD, on the other hand, can be watched at any time. It is stored on a server and delivered to the viewers upon request.
Here are some benefits businesses can get from VOD:
Here are the key things you need to start VOD streaming:
|Subscription-based||Businesses generate revenue through the monthly or yearly subscription fees viewers pay to access a set of videos.||
|Transaction-based or pay-per-view||Businesses generate revenue through the rental or purchase fee viewers pay for a particular video they want to watch.||
|Advertising-based||Businesses generate revenue through showing ads to viewers when watching video.||
Here are some essential features to consider when selecting a VOD streaming platform:
Head to the “How to choose a streaming platform: your ultimate checklist” post to learn more about what features to look for.
People are increasingly turning to videos, which is a great reason to jump in and start creating video content for your business.
Gcore Streaming Platform makes it easy, and with the free plan, there is no risk. With our advanced streaming platform based on a powerful CDN, you can upload, manage, and instantaneously share videos to anywhere in the world. It also has the features mentioned above, and more that you need to succeed in the online video space.
Find out below and on the website the other exciting features and functions that our platform can do for you.
Check out these comparisons showing how our platform stacks up against other streaming providers on the market today.
Sign up for a free trial to see the Gcore Streaming Platform in action.
Here is a sample video at 4K resolution hosted on the Gcore Streaming Platform.
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