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Mission Space chooses European sovereignty: why the Luxembourg space startup moved to GcoreAn interview with Alexey Shirobokov, CEO & Founder of Mission Space with Dima Maslennikov, Head of Startups at Gcore, recorded at House of Startups, Luxembourg. At Gcore, we work closely with startups building at the edge of deep tech and frontier infrastructure. Every so often, we sit down with founders whose work deserves more than a press release. This is one of those conversations.A powerful solar event hit recently—rated G4 out of G5 on the geomagnetic storm scale. For most people, it's a headline. For critical infrastructure operators, satellite companies, aviation, and anyone dependent on GNSS (GPS/Galileo), it's a serious operational risk.Mission Space, a Luxembourg-based startup, is building a product that turns "space weather" from a scientific phenomenon into something decision-makers can act on. Their goal is not just predicting geomagnetic activity—but translating it into operational guidance: what to switch, reduce, postpone, or protect—and when.I spoke with Alexey Shirobokov, Mission Space's CEO and founder, about the real economic impact of solar storms, why the biggest bottleneck is data quality, how the company is building its own orbital sensing layer, and why European data sovereignty will matter more over the next five years.The moment space weather becomes business riskDima Maslennikov (DM): Alexey, thanks for joining. Introduce yourself and Mission Space in two or three sentences.Alexey Shirobokov (AS): I'm the founder of Mission Space. We've been in Luxembourg for four years, building a tool for predicting geomagnetic storms and space weather. And you're interviewing at the right time— we recently had a major solar event, G4 out of G5. We haven't seen that intensity in about twenty years. In a couple of days, we'll understand the consequences for both space and ground infrastructure.DM: Did you predict this event?AS: Of course—after it happened. And that's the point: the real value isn't just knowing "a storm occurred." The value is producing forecasts that help operators make decisions.From Kp-index to "what should I do at 3 a.m.?"DM: What kind of economic impact can events like this have? Who are your customers and what problem do you solve?AS: Let's start with history. In 1989, a solar storm of a similar scale caused a massive blackout in Quebec—people were without electricity for a week because a transformer failed. These events induce currents in power grids and transformers. Equipment can't handle it and burns out. When a large high-power transformer fails, whole regions can go dark.Our idea is to make forecasting not only accurate but actionable. It's not enough to say "the Kp-index will be X." Grid operators need to know whether they should switch something, reduce load, enter a controlled shutdown—or do nothing. It depends on their equipment, location, predictable load, and timing. If the peak hits at 3 a.m., that's one scenario. If it hits at 7 p.m., that's a different one.And power grids are only one segment. In general, we serve industries tied to radio communications, satellite operations, and GNSS.DM: Telecom operators?AS: Yes—especially satellite telecom operators. Also aviation: communications and navigation are sensitive to what happens in the ionosphere. And then there's autonomous machinery relying on GNSS for precise positioning. In effect, a solar event can resemble GPS jamming: no reliable signal, no reliable positioning, and machines behave poorly. If you're planning operations for autonomous systems, you'd like to know in advance what's coming.DM: Does this connect to defense tech as well?AS: Absolutely. Space weather events affect huge territories and create confusion for equipment. In defense scenarios, in peacetime, you at least have context and warnings. With space weather, it's random—unless you monitor it properly.A real-world story: tractors, drifted GPS lines, and insurance lossesAS: Here's a memorable example from the U.S. A year ago, many tractors—often with operators—were following GPS lines in fields. During short-lived space weather spikes, GNSS quality degraded and positioning drifted. That led to planting errors and misapplied chemicals. I believe insurers recalculated losses in the hundreds of millions of dollars range.DM: That's expensive.AS: Very. Insurance is an underappreciated customer segment here. In many ways, these events resemble extreme weather—except we all observe Earth weather, while space weather is far less visible operationally.And if you look forward: humanity is clearly heading back to the Moon, and later to Mars. Private stations—Starlab, Axiom—are coming. The share of economic activity generated in space will grow. There are already discussions about orbital data centers. But this entire system becomes much harder if you're not monitoring and managing how solar events affect space infrastructure.DM: So when my kids fly to Mars, we'll check "space weather" like a forecast?AS: Exactly. It will become a normal operational tool. In a future where you travel between—say—an office on the Moon and an office on Earth, that is the weather that matters.Why now: cheaper launches, better computing, and ML that finally makes senseDM: Why did you start Mission Space? Are you building it solo or with co-founders?AS: The story is simple. We met excellent researchers in this niche field. Not many people work on it. We realized the timing was right to move from government research projects toward commercialization.Several things made it possible: the falling cost of launching payload to orbit, improved computing, and mathematical models—especially machine learning—becoming more feasible. A major part of our know-how is our detectors—hardware that measures relevant parameters in orbit. We made them small enough that you don't need "millions and millions" per deployment. Roughly speaking, it's around the lower bound of about a million dollars to launch a unit in the way we design it.DM: How do you actually deploy these detectors in orbit?AS: We mount them on satellites via partner platforms. We have two programs where we launch detectors alongside partner missions.DM: You already launched something, right?AS: Yes. In March last year we launched our first platform—our first mission. It wasn't long, but it was crucial: validate survivability (launch stresses, radiation), confirm the detectors operate, and find bottlenecks—data transmission, compatibility with different equipment. This year we plan two launches, and next year I expect three to five.The long-term idea is to have more than ten orbital data collection points so we can process and improve models close to real time. In our case, "real time" is a key lever for forecast quality.The hardest part is not "more data"—it's clean dataAS: For real-time forecasting, we need serious storage. We collect data from our own detectors, but also from existing detectors on Earth and in space. One of our core goals is to consolidate this into our own data lake and make it the world's largest dataset on space weather.The big problem is data cleaning. Scientific and sensor data can be noisy: broken feeds, missing timestamps, drifting sensors, intermittent sources. You have to restore gaps and normalize streams. If you train ML on dirty data, you get wrong outputs.That's actually a key reason ML wasn't widely used in this domain before: collecting and cleaning the data is extremely labor-intensive. Volumes are already in terabytes, and raw datasets across the ecosystem could reach petabytes. Meanwhile, some of the most widely used models are still "old"—designed in the 70s and 80s, when modern computing simply wasn't available.DM: So your full stack is: collect, store, clean, model, product?AS: Exactly. We aggregate data, clean it at scale, and apply modern machine learning to deliver products for satellite constellation operators, ground communications infrastructure, and GNSS-dependent and autonomous systems.Business model: subscriptions plus high-resolution feedsDM: How do you monetize? Subscriptions, API access, enterprise deployments?AS: We charge for two things. First, the end product—typically as a subscription integrated into the customer's operations. Second, access to specific localized indicators and granular feeds, especially for customers who build their own models.DM: Can you share a rough price range?AS: Our estimate is ~€10,000/year for basic system access. For granular data feeds for sophisticated customers, it can go into the hundreds of thousands per year.DM: Do you already have paying customers?AS: Yes. We have several satellite-focused companies where we run joint PoCs and research collaborations with commercial contracts.Why Luxembourg: density, visibility, and a "business-minded" space agencyDM: You've been in Luxembourg for four years. Why Luxembourg?AS: Luxembourg is one of the few places in Europe where working with space infrastructure is relatively accessible. The density of space professionals is high, and the space industry is significant relative to the economy. It's also easier to be visible here and avoid getting lost in the bureaucracy and noise you might face in larger ecosystems.DM: How important is the Luxembourg Space Agency?AS: Very. The Luxembourg Space Agency has scaled rapidly—more people, more projects. And unlike some larger European space agencies historically built as scientific-bureaucratic structures, here it acts more like a business partner that helps push product development and commercialization. We expect our first fully supported project this year—we're moving through the gates now.DM: What about the wider ecosystem—House of Startups, LCI?AS: It matters. If you want to be part of the ecosystem, you need to be in the flow. House of Startups gives convenient access to events and stakeholders. We're based in the Luxembourg City Incubator, which does a good job connecting stakeholders.This year, the ecosystem also introduced a 20% tax deduction on early-stage investments—similar to the UK model—which can meaningfully unlock smaller checks.DM: Like €50–100k angel checks?AS: Exactly. Ten people investing €50k is already half a round. When part of the risk is effectively softened through tax incentives, early-stage decisions become easier.Infrastructure and the hyperscaler trap: why Mission Space moved to GcoreDM: Let's talk infrastructure. What triggered the move to Gcore?AS: We want infrastructure support to be simple and require minimal manual effort. Scaling was becoming more costly in terms of effort, and scalability had limits.We need scalability without paying astronomical amounts. With major hyperscalers, there's a well-known trap: you burn through credits quickly, then costs spike, and you're locked into their ecosystem. Also, despite "startup-friendly" messaging, reaching real support can be hard—especially from Luxembourg, which can feel like a peripheral market to them.Data sovereignty: why it matters more in the next five yearsDM: As a Luxembourg company building a global product, how important is data sovereignty for you?AS: Our product value increases with more data. So it's critical that data ends up in our data lake. At the same time, data sovereignty is becoming more relevant. I believe the ability to separate and manage data by sovereignty constraints will be essential over the next five years.If you look at future regulations and programs, European projects may require data to be local. Then it becomes an advantage if your infrastructure and processing are already inside Europe.It also depends on customers. For European public-sector customers, it's very relevant. In the U.S., it's already happening: certain scientific or orbital data is hard to move outside the American perimeter.Can Europe become a single market? Not without solving capital and language fragmentationDM: Europe is slow and bureaucratic, or Europe is accelerating—where do you stand?AS: It depends on whether Europe can truly unify. Today, borders are still very real. In venture, many funds have sovereign LPs—national money—so they face constraints. French money tends to invest in France, German money in Germany. Cross-Europe investments exist, but often marginally.That makes it hard to treat Europe as a single market. I struggle to imagine a major shift where taxpayers in one country broadly fund startups in another without a very clear accountability mechanism.There's also the language barrier. Even with English, people gravitate toward local-language networks and markets. Regulation reinforces this fragmentation.What's next: from a beta+ product to lunar space weather infrastructureDM: Give me three key milestones for the next 12–36 months.AS: First, migrating fully to Gcore infrastructure, building a powerful data lake, and rolling out a solid beta+ product this year.Second, launching more detectors—two missions this year and expanding further next year.Third, a lunar mission around 2027–2028. We want to start building space weather infrastructure around the Moon, where monitoring is still minimal today.Over a five-year horizon, we aim to have several mature, commercialized products in the directions we discussed—strong enough to replace legacy operational approaches with actionable forecasting.DM: Alexey, thank you. I hope you hit these milestones faster than your plan—and we'll do a follow-up interview in six months to compare notes.AS: Thank you!Key takeaways for founders and operatorsSpace weather is infrastructure risk: power grids, aviation, satellites, telecom, autonomous systems, and insurance all feel the impact.Actionability beats raw indices: operators need “what do I do” guidance, not only a Kp number.Data quality is the moat: cleaning noisy scientific streams is one of the hardest, most defensible parts of the product.Orbit becomes your proprietary data layer: more detectors = better real-time modeling and differentiated products.Sovereignty will shape access to data and contracts: especially in public-sector and regulated programs.If you're thinking about your infrastructure provider and where your data lives, Gcore offers European sovereignty, global edge performance, and none of the lock-in that comes with the hyperscaler default. With data centers across Europe and beyond, it's infrastructure built for companies that take their data strategy seriously. Get in touch.
16 Apr 2026
Introducing Gcore for Startups: created for builders, by buildersBuilding a startup is tough. Every decision about your infrastructure can make or break your speed to market and burn rate. Your time, team, and budget are stretched thin. That’s why you need a partner that helps you scale without compromise.At Gcore, we get it. We’ve been there ourselves, and we’ve helped thousands of engineering teams scale global applications under pressure.That’s why we created the Gcore Startups Program: to give early-stage founders the infrastructure, support, and pricing they actually need to launch and grow.At Gcore, we launched the Startups Program because we’ve been in their shoes. We know what it means to build under pressure, with limited resources, and big ambitions. We wanted to offer early-stage founders more than just short-term credits and fine print; our goal is to give them robust, long-term infrastructure they can rely on.Dmitry Maslennikov, Head of Gcore for StartupsWhat you get when you joinThe program is open to startups across industries, whether you’re building in fintech, AI, gaming, media, or something entirely new.Here’s what founders receive:Startup-friendly pricing on Gcore’s cloud and edge servicesCloud credits to help you get started without riskWhite-labeled dashboards to track usage across your team or customersPersonalized onboarding and migration supportGo-to-market resources to accelerate your launchYou also get direct access to all Gcore products, including Everywhere Inference, GPU Cloud, Managed Kubernetes, Object Storage, CDN, and security services. They’re available globally via our single, intuitive Gcore Customer Portal, and ready for your production workloads.When startups join the program, they get access to powerful cloud and edge infrastructure at startup-friendly pricing, personal migration support, white-labeled dashboards for tracking usage, and go-to-market resources. Everything we provide is tailored to the specific startup’s unique needs and designed to help them scale faster and smarter.Dmitry MaslennikovWhy startups are choosing GcoreWe understand that performance and flexibility are key for startups. From high-throughput AI inference to real-time media delivery, our infrastructure was designed to support demanding, distributed applications at scale.But what sets us apart is how we work with founders. We don’t force startups into rigid plans or abstract SLAs. We build with you 24/7, because we know your hustle isn’t a 9–5.One recent success story: an AI startup that migrated from a major hyperscaler told us they cut their inference costs by over 40%…and got actual human support for the first time. What truly sets us apart is our flexibility: we’re not a faceless hyperscaler. We tailor offers, support, and infrastructure to each startup’s stage and needs.Dmitry MaslennikovWe’re excited to support startups working on AI, machine learning, video, gaming, and real-time apps. Gcore for Startups is delivering serious value to founders in industries where performance, cost efficiency, and responsiveness make or break product experience.Ready to scale smarter?Apply today and get hands-on support from engineers who’ve been in your shoes. If you’re an early-stage startup with a working product and funding (pre-seed to Series A), we’ll review your application quickly and tailor infrastructure that matches your stage, stack, and goals.To get started, head on over to our Gcore for Startups page and book a demo.Discover Gcore for Startups
23 Oct 2025
The cloud control gap: why EU companies are auditing jurisdiction in 2025Europe’s cloud priorities are changing fast, and rightly so. With new regulations taking effect, concerns about jurisdictional control rising, and trust becoming a key differentiator, more companies are asking a simple question: Who really controls our data?For years, European companies have relied on global cloud giants headquartered outside the EU. These providers offered speed, scale, and a wide range of services. But 2025 is a different landscape.Recent developments have shown that data location doesn’t always mean data protection. A service hosted in an EU data center may still be subject to laws from outside the EU, like the US CLOUD Act, which could require the provider to hand over customer data regardless of where it’s stored.For regulated industries, government contractors, and data-sensitive businesses, that’s a growing problem. Sovereignty today goes beyond compliance. It’s central to business trust, operational transparency, and long-term risk management.Rising risks of non-EU cloud dependencyIn 2025, the conversation has shifted from “is this provider GDPR-compliant?” to “what happens if this provider is forced to act against our interests?”Here are three real concerns European companies now face:Foreign jurisdiction risk: Cloud providers based outside Europe may be legally required to share customer data with foreign authorities, even if it’s stored in the EU.Operational disruption: Geopolitical tensions or executive decisions abroad could affect service availability or create new barriers to access.Reputational and compliance exposure: Customers and regulators increasingly expect companies to use providers aligned with European standards and legal protections.European leaders are actively pushing for “full-stack European solutions” across cloud and AI infrastructure, citing sovereignty and legal clarity as top concerns. Leading European firms like Deutsche Telekom and Airbus have criticized proposals that would grant non-EU tech giants access to sensitive EU cloud data.This reinforces a broader industry consensus: jurisdictional control is a serious strategic issue for European businesses across industries. Relying on foreign cloud services introduces risks that no business can control, and that few can absorb.What European companies must do nextEuropean businesses can’t wait for disruption to happen. They must build resilience now, before potentially devastating problems occur.Audit their cloud stack to identify data locations and associated legal jurisdictions.Repatriate sensitive workloads to EU-based providers with clear legal accountability frameworks.Consider deploying hybrid or multi-cloud architectures, blending hyperscaler agility and EU sovereign assurance.Over 80% of European firms using cloud infrastructure are actively exploring or migrating to sovereign solutions. This is a smart strategic maneuver in an increasingly complex and regulated cloud landscape.Choosing a futureproof pathIf your business depends on the cloud, sovereignty should be part of your planning. It’s not about political trends or buzzwords. It’s about control, continuity, and credibility.European cloud providers like Gcore support organizations in achieving key sovereignty milestones:EU legal jurisdiction over dataAlignment with sectoral compliance requirementsResilience to legal and geopolitical disruptionTrust with EU customers, partners, and regulatorsIn 2025, that’s a serious competitive edge that shows your customers that you take their data protection seriously. A European provider is quickly becoming a non-negotiable for European businesses.Want to explore what digital sovereignty looks like in practice?Gcore’s infrastructure is fully self-owned, jurisdictionally transparent, and compliant with EU data laws. As a European provider, we understand the legal, operational, and reputational demands on EU businesses.Talk to us about sovereignty strategies for cloud, AI, network, and security that protect your data, your customers, and your business. We’re ready to provide a free, customized consultation to help your European business prepare for sovereignty challenges.Auditing your cloud stack is the first step. Knowing what to look for in a provider comes next.Not all EU-based cloud providers guarantee sovereignty. Learn what to evaluate in infrastructure, ownership, and legal control to make the right decision.Learn how to verify EU cloud control in our blog
23 Oct 2025
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Microsoft achieves global-scale content delivery with Gcore CDN
Founded in 1975, Microsoft is a global technology leader renowned for its cloud services, software, and AI innovations. Their portfolio includes widely used products and services such as Azure, Microsoft 365, Windows, and Xbox. With operations spanning the globe and billions of users worldwide, Microsoft requires massive-scale infrastructure to deliver updates, patches, and content reliably to customers across every region. With a commitment to empowering every person and organization on the planet to achieve more, Microsoft continually pushes the boundaries of technology and innovation.Maintaining reliability in a dynamic CDN landscapeIn mid-2024, Microsoft set out to reinforce their multi-CDN strategy. For a company delivering content at Microsoft's scale, maintaining multiple CDN partnerships is essential for global reliability, performance, and the ability to handle increasing delivery demands.As part of this effort to strengthen overall capacity and resilience, Microsoft evaluated and onboarded an additional CDN partner capable of delivering at global scale, integrating seamlessly with their existing multi-CDN architecture, and providing the stability and reliability expected from a delivery partner.A strategic partnership forged through relationship and expertiseTo help maintain a reliable pool of partners for their CDN needs, Microsoft selected Gcore to join an elite group of leading global CDN providers. Working directly with the team in Microsoft's Seattle headquarters, Gcore deployed its global CDN capacity across all major regions, including Europe, North America, LATAM, and APAC, utilizing Gcore's extensive global network with 210+ points of presence to ensure optimal performance wherever Microsoft's users are located.Multi-CDN: Higher availability, better performance, built-in redundancy, and enhanced resilience.The partnership delivered on what matters most: enterprise-grade fundamentals executed at scale. Microsoft's multi-provider strategy requires standardized configurations for operational efficiency, and Gcore demonstrated these critical capabilities:Financial stability: As a financially secure European-based company, Gcore offered the business continuity Microsoft neededGlobal capacity: Ability to deliver massive bandwidth across all major regions worldwideTechnical flexibility: Rapid adaptation to support Microsoft's required features and collaborative approach to integration"Gcore's global infrastructure gave us confidence in their ability to be a long-term partner. Their team demonstrated responsiveness and technical capability throughout the selection process, and their willingness to work directly with our local team showed the kind of partnership approach we value."Joey Etzler, Principal Technical Program Manager – Content Delivery Network, MicrosoftFlexibility and adaptability for seamless integrationThe partnership was designed for progressive scaling, with the technical integration completed efficiently and traffic ramping up smoothly throughout the deployment phase.Gcore demonstrated flexibility throughout the onboarding process, adapting CDN capabilities to support Microsoft's required features while maintaining the standard configuration approach Microsoft employs across all providers. This collaborative relationship enabled smooth integration with Microsoft's existing multi-CDN strategy."The Gcore team was highly responsive throughout our integration process. They quickly adapted to our requirements while maintaining the standardized configuration approach we need across our provider ecosystem, which made the onboarding process smooth and efficient."Joey Etzler, Principal Technical Program Manager – Content Delivery Network, MicrosoftDelivering reliable global performance at scaleWith Gcore's support, Microsoft successfully reinforced their multi-CDN strategy, ensuring resilient, high-performance content delivery to users worldwide. The robust global infrastructure enabled seamless delivery across all regions, maintaining the performance standards that Microsoft's global user base expects.Gcore's performance has matched competitive standards across key metrics, including response time and download speeds, ensuring Microsoft users receive consistent experiences regardless of which CDN provider serves their content."Gcore has consistently delivered the global capacity and reliability we require. Their network has integrated seamlessly into our multi-CDN strategy, meeting our performance standards across all regions."Joey Etzler, Principal Technical Program Manager – Content Delivery Network, MicrosoftBuilding a long-term partnership for the futureBy joining a select group of industry-leading CDN providers, Gcore has proven its ability to deliver enterprise-grade CDN services at a global scale. This partnership showcases Gcore's capability as a European-headquartered company to deliver massive-scale infrastructure for global technology leaders.With the technical integration complete and a proven track record established, Gcore is well-positioned to support Microsoft's evolving global content delivery needs as the relationship matures.Achieving seamless, scalable, and reliable content delivery with GcoreBy leveraging an extensive global network with 210+ points of presence (PoPs) and continuously evolving to deliver cutting-edge infrastructure, Gcore is well-equipped to meet the demands of global technology companies, delivering the capacity, reliability, and global reach that enterprise CDN requirements demand.If you're looking for high-performance, globally-distributed CDN infrastructure that can scale to meet massive capacity requirements, contact us to discuss your content delivery needs.Contact us

Futureproof DDoS defense: dataforest’s partnership with Gcore
Businesses face a challenge: the rise in DDoS attacks using bandwidths of 1 terabit per second (Tbps) and above means they must continuously improve their protection. The latest Gcore Radar Report provides compelling evidence that threats are increasing and attacks are becoming bigger and more frequent every day. dataforest GmbH, which specializes in repelling complex, large-scale DDoS attacks, saw this situation as an opportunity to expand its own capacity.Infrastructure expansion: migrating to modern technologiesIn mid-2023, dataforest began its migration to a new edge-routing concept and upgraded its key transit ports to cutting-edge 400G technology. The company’s partnership with Gcore was decisive in effecting this change. Equipping dataforest with multiple 400 Gbps ports enables it to meet high bandwidth requirements while ensuring the optimum traffic mix, maximum redundancy, and outstanding reliability.We know we can always count on Gcore and see them as a reliable partner. The provision of 400G ports and the excellent cooperation between the two companies’ network departments allow dataforest to continue developing its proprietary zero-loss anti-DDoS solution autonomously. It also means that dataforest can offer customized protection solutions for a wide range of customer needs.– Tim Hochmann, CEO, dataforestInnovation with zero-loss DDoS protectiondataforest uses Gcore’s modern infrastructure to implement innovative zero-loss DDoS protection. This technology gives customers uninterrupted access to their services even under extreme loads. Behind it is a high-performance backbone with a capacity of several Tbps, which provides a stable and reliable foundation for demanding applications.Efficient support: flexibility and fast response timesGcore wins customers over with its technical stability and top-level support, which is characterized by exceptional flexibility and fast response times. In the event of performance losses, networks can often be optimized within just a few minutes using rapid analyses and targeted measures. This agility plays a decisive role in ensuring stability and allowing continuous adaptation to the requirements of dynamic scenarios.Customer focus: specific solutions for dataforestdataforest also saw Gcore’s ability to respond to its specific requirements as key to the collaboration. One example of this is the establishment of a dedicated point of presence (PoP) on the Interxion campus in Frankfurt, Germany. This PoP was built especially for dataforest and fine-tuned to fulfill the company’s particular performance requirements perfectly. Despite the technical complexity, commissioning went smoothly and without any need to compromise on bandwidth, flexibility, or efficiency. “The fact that our edge routing takes place in such a central location on the same campus meant that we could further reduce costs and latencies,” says Tim Lauderbach, who is responsible for the dataforest network. “Our customers therefore benefit from even better and cheaper premium traffic.”Technological synergies: collaborating on BGP FlowspecAnother example of the close collaboration between Gcore and dataforest was the successful implementation of BGP Flowspec. This technology makes it possible to automatically contain volumetric DDoS attacks at network edges within just a few seconds. Thanks to Gcore’s global network of over 180 PoPs, attacks can be limited at the source, creating additional protection for both networks.

How ProSieben scaled Germany’s Next Top Model TOPSHOT for real-time AI portraits with Gcore
To celebrate the 20th season of Germany’s Next Top Model (GNTM), ProSieben’s marketing team launched GNTM TOPSHOT, an AI-powered feature in the Joyn app that instantly transforms user photos into studio-grade, show-inspired portraits.At broadcast scale, the challenge was steep: handle massive primetime spikes, deliver results instantly, and guarantee strict EU privacy compliance. To make it possible, ProSieben turned to Gcore Everywhere AI.“We needed something that could scale on demand, deliver in seconds, and keep data local. Gcore’s infrastructure let us bring a creative idea to life - without breaking the user experience.”- Simon Hawe, Technical Lead, JoynThe challenge: broadcast-scale creativity in real timeTOPSHOT had to satisfy five tough, non-negotiable requirements:Primetime surges. Usage surged before, during, and after live broadcasts across Germany, Austria, and Switzerland.Ultra-low latency. Fans expected results within 5 - 10 seconds per portrait, end-to-end.Privacy by design. Joyn deletes all photos immediately to keep user data truly private - no caching, no storage. Caching wasn’t an option; every request had to be generated fresh.High fidelity. Each portrait required a ~100-stage pipeline for segmentation, relighting, skin/pose preservation, and compositing, to match GNTM’s signature aesthetic.Frictionless UX. No login required. The feature had to “just work,” even on mobile connections.Turning fans into models in real timeProSieben needed an inference platform that was scalable, privacy-compliant, and easy to integrate. Gcore Everywhere AI delivered:One endpoint, nearest node. Smart Routing automatically sent each request to the closest GPU endpoint, minimizing jitter and wait times.Autoscaling GPUs. Serverless orchestration spun GPU capacity up or down in real time, handling unpredictable primetime peaks.EU-ready deployments. Hybrid support (on-prem, Gcore Cloud, public cloud) gave ProSieben full flexibility on data residency.Optimized for image workloads. Everywhere AI ran TOPSHOT’s complex pipelines on NVIDIA H100, A100, and L40S GPUs - excellent for generative image models.“Our biggest challenge was combining visual fidelity with real-time response. Gcore’s Smart Routing and auto-scaling made that possible at primetime scale.”- Benjamin Risom, Chief Product Officer, JoynThe architecture allowed ProSieben to:Route all traffic through a single inference endpoint, fronted by their own load balancerKeep portrait generation under 10 seconds - even during broadcast surgesMeet strict privacy guarantees: no logins, no storage of inputs or outputsDeliver a seamless experience inside the Joyn appTOPSHOT went live with five portrait scenes in April 2025, with three more added weeks later.“We could focus on the creative, knowing the infrastructure would scale with us. That made it possible to deliver something really special for our viewers.”— Sebastian v. Wyschetzki, Creative Lead, Seven.One Entertainment GroupReal-time engagement, broadcast scaleTOPSHOT launched into a season already driving cultural buzz.The GNTM Season 20 finale (June 19, 2025) drew 3.87M viewers with a 22.4% share in the 14 - 49 demo.Joyn saw 10M viewers in April 2025 (+80% YoY) and a 40% increase in watch time in Q1 2025 YoY.TV Total host Sebastian Pufpaff demoed TOPSHOT live on air, praising the visuals and sparking organic uptake.Trade press highlighted the “scalable Gcore infrastructure” behind the feature.“Gcore’s platform gave us regional performance, privacy control, and GPU scaling without the heavy lifting of building and managing infrastructure ourselves.”— Paolo Garri, Infrastructure Architect, JoynWhat’s next?Building on TOPSHOT’s success, ProSieben is playing with new potential fan-facing AI experiences: video portraits, real-time filters, or stylized animations. With Gcore’s flexible infrastructure, the team is free to keep experimenting without re-architecting.“The success of TOPSHOT showed us what’s possible. Now we’re asking: how far can we take this?”— Jutta Meyer, Executive VP Marketing & Creation, Seven.One Entertainment Group

Higgsfield AI kickstarts partnership with Gcore for scalable AI infrastructure and Managed Kubernetes support
Founded in 2023, Higgsfield is building the Video Reasoning engine for the attention economy. Its AI-native, browser-based platform condenses ideation, editing, and post-production into a single workflow, enabling creators and enterprises to produce cinematic-quality short-form video in minutes instead of weeks.Higgsfield delivers fast, controllable, and scalable outcomes that preserve narrative continuity and cultural resonance across media, marketing, and brand communication. With operations spanning the US, Europe, and Asia, Higgsfield is headquartered in Silicon Valley and backed by world-class investors and veteran technologists with a track record of billion-scale products and outcomes.As they prepare for scale and increasing demand, Higgsfield needed robust, flexible infrastructure that could meet the needs of their dynamic workloads and rapidly growing user base.What it takes to power generative AI at scaleHiggsfield had worked with other GPU providers, but struggled with limited capacity and the lack of scalable orchestration options. The generative platform relies on running large-scale AI models efficiently, so their team's key infrastructure priorities were:Instant access to high-performance H100 GPUs with the ability to scale up and down based on project demandAutoscaling GPU infrastructure to support unpredictable, high-volume generative AI workloadsManaged Kubernetes with GPU worker nodes, load balancers, and cloud networking for ease of orchestration, autoscaling, and reliabilityFast onboarding and close support to move quickly from testing to deploymentTransparent and predictable pricing with fast and simple contracting, and PAYG or commitment models available.Availability and flexibility for future expansionWhy Gcore infrastructure stood out from the crowdHiggsfield approached Gcore in need of a large volume of H100 GPUs immediately, and with the flexibility to scale on demand. Gcore provided rapid access to the required H100 GPUs, helping Higgsfield eliminate supply constraints and meet fast-moving development timelines.Transparent pricing gave Higgsfield budget predictability and easier cost control, which was essential for their high-frequency release cycles. They also valued Gcore’s commitment to sustainable hardware design, high reliability and uptime, and 24/7 availability of DevOps engineering support.Additionally, deploying infrastructure through the Gcore Sines 3 cluster in Portugal provided the regional flexibility and high-performance Higgsfield needed to support its platform.Higgsfield chose Gcore for its ability to deliver managed Kubernetes with GPU worker nodes, enabling them to scale dynamically, flexing compute resources based on real-time user demand. Speed and flexibility are essential to Higgsfield's operations: They expect to start cooperating with partners quickly and scale capacity on demand. The streamlined service offering, fast onboarding, and highly responsive support that Gcore provides enabled them to do exactly that.“The combination of GPU scaling, H100 availability, and Managed Kubernetes was invaluable for us. Gcore gave us the control and flexibility our engineering team needed to move flexibly and fast.”— Alex Mashrabov, CEO, Higgsfield AIA fast, hands-on start with dedicated engineering supportGcore’s team provided dedicated engineering support and helped Higgsfield test their workloads through a one-week trial. After validating performance, Higgsfield quickly transitioned to full deployment.“Direct access to Gcore’s engineering team made the onboarding smooth and efficient. We could test and validate quickly, then scale up without friction.”— Anwar Omar, Lead Infrastructure Engineer, Higgsfield AIScalable performance and a strong foundation for growthWhile it’s early days, Higgsfield is already live and actively running GPU-powered workloads with Gcore in production.The key outcomes so far include:Seamless deployment to a managed Kubernetes environment with GPU worker nodes and autoscalingOn-demand access to H100 GPUs for compute-intensive generative workloadsKubernetes-based orchestration for efficient container scaling and resource optimizationScalable infrastructure that flexes based on demandA strong foundation for future product growth and global scalingWhat’s next?Higgsfield is currently exploring the possibility of extending the relationship beyond model training and into distributed inference infrastructure with Everywhere AI.Their product roadmap involves releasing new features at a high velocity, often requiring larger GPU volumes for short periods, making flexible infrastructure a must. Gcore’s scalable, on-demand model supports this cadence without overprovisioning.We’re excited about the potential of our partnership with Gcore. The team has been incredibly responsive, and the infrastructure is a great fit for Higgsfield. We’re actively exploring additional possibilities, from Everywhere AI to broader scaling, and we’re looking forward to seeing where this collaboration can take us next.— Alex Mashrabov, CEO, Higgsfield AI
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